1. NLP
in
a
Business
Context
I
often
hear
the
question
“Can
I
use
NLP
on
someone
for
Business”.
My
response
is
always
the
same.
NLP
is
not
something
you
do
“on”
someone;
it
is
something
you
do
“with”
someone.
Nuero
Linguistic
Programming
(NLP)
is
a
process
that
requires
communication.
NLP
is
a
tool
that
we
leverage
to
achieve
win-­‐win
outcomes
for
all
parties
involved
and
“system
ecology”
is
a
huge
part
of
modern
practices.
In
a
business
context
NLP
is
applied
in
three
distinct
facets:
Mindset
According
to
Napoleon
Hill
(author
of
Think
and
Grow
Rich)
“Mindset
is
the
most
powerful
key
to
business
success.”
NLP
provides
the
framework
to
develop
such
a
powerful
mindset.
The
Nirst
step
to
unlock
this
power
is
to
eliminate
our
limiting
beliefs
and
behaviours.
Once
these
obstacles
have
been
removed
we
are
free
to
create
new
beliefs
that
will
beneNit
us
as
we
grow.
This
may
be
as
simple
as
a
visualisation
exercise
like
the
New
Behaviour
Generator.
Imagine
how
life
would
look
that
instead
of
saying
“that’s
too
hard”
we
say
to
ourselves
“how
can
I
make
this
easier”
and
NLP
allows
us
to
have
the
wisdom
to
see
life
through
these
eyes.
Employee/Colleague
Motivation
How
often
do
you
face
objection
in
everyday
business?
It
may
be
an
employee
wanting
to
take
leave
at
a
certain
time
or
a
colleague
disagreeing
with
your
proposal.
NLP
allows
us
to
present
out
ideas
and
model
of
the
world
in
a
constructive
manner
that
prospers
mutual
outcomes.
Early
NLPers
received
bad
reputation
from
excessive
use
of
the
Meta-­‐model
however
when
used
correctly
and
ecologically
this
is
exactly
one
of
the
tools
that
enable
us
to
achieve
success.
We
can
re-­‐frame
our
idea
and
present
it
wrapped
in
a
completely
new
context
that
makes
it
much
easier
to
accept.
Sales/Marketing
This
is
the
area
that
NLP
really
excels.
The
ability
to
inNluence
another’s
decisions
is
like
the
holy
grail
of
sales.
Simply,
All
humans
follow
some
sort
of
decision
strategy,
some
short
and
some
very
long.
NLP
allows
us
to
have
knowledge
and
the
sensory
acuity
to
understand
where
the
person
is
in
their
buying
strategy
and
guide
them
in
their
buying
process.
It’s
as
simple
as
when
you
notice
they

2. are
ready
to
buy,
let
them
buy,
if
they
require
more
information,
provide
them
the
information
then
let
them
buy;
it
puts
you
in
the
drivers
seat.
Remember
that
NLP
takes
into
context
the
persons
ecology
so
it
is
important
to
be
mindful
of
this
fact.
So
can
NLP
be
used
in
business?
Sure!
Can
it
be
used
to
inNluence
and
persuade
others?
You
betcha!
Is
NLP
manipulative?
You
answer
this.
If
a
hammer
in
a
tradesman’s
hand
can
build
something
magniNicent,
what
can
the
same
hammer
do
in
the
hands
of
a
thug?
Who
is
Simon
Maselli?
Simon spent the first 16 years of his career working in senior positions across some of
Australias top ASX200 companies. He specialized in strategy and leadership before moving
into project management.
Simon last major project was a $1/2 Billion dollar manufacturing installation on the southern
hemispheres largest pulp and paper site.
Simon entrepreneurial pursuits have allowed him to enter into multiple industries across
Australia including Manufacturing, Engineering, Hospitality, Entertainment, IT, Contracts
Management, Events Planning and Adult Entertainment.
Simon has presented at multiple public speaking events to audiences up to 1000 people
Want
More?
http://simonmaselli.com/blog
Regards,
Simon
Maselli
Simon Maselli
me@simonmaselli.com
043 144 0412
"I make you the expert in any field and show you how to get a bigger
bite out of life. Guaranteed!"
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