Nespresso Case 20091130

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Online buzz and conversations around Nespresso (from blogs and twitter), this is very high level, there are only 3 slides but it does represent what a "buzz winner" looks like

Technology Business

Nespresso buzz case

*Attentio has monitored conversations around Nespresso
in blogs, news and forums. Nespresso are making “free”
sales as people recommend them without prompting!

What does a buzz winner look like - Nespresso
Nespresso = winner

Senseo = dead pool

Buzz has emotion (Nespresso)
There is no mistaking
the love they create
with their customers and
future customers

For more information
This is a simple case story showing how a market
leader dominates a category with mainly good buzz and
a strong story. To get more detailed analysis or
information on your brands please contact me below.

• Contact Simon McDermott on +32 473 670178
• Email simon@attentio.com
• Twitter: @attentio OR @simonmc

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Nespresso Case 20091130

1. Nespresso buzz case *Attentio has monitored conversations around Nespresso in blogs, news and forums. Nespresso are making “free” sales as people recommend them without prompting!

2. What does a buzz winner look like - Nespresso Nespresso = winner Senseo = dead pool

3. This buzz has context (Nespresso) Normally a brand that gets poor “green” credentials, they have seen more positive signs

4. Buzz has emotion (Nespresso) There is no mistaking the love they create with their customers and future customers

5. For more information This is a simple case story showing how a market leader dominates a category with mainly good buzz and a strong story. To get more detailed analysis or information on your brands please contact me below. • Contact Simon McDermott on +32 473 670178 • Email simon@attentio.com • Twitter: @attentio OR @simonmc

Nespresso Case 20091130

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