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Local government and social media Simon Wakeman Head of Marketing Medway Council
Medway
why? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],research
Which tools does your organisation currently use in its communications?  Source: 82 communicators in 61 local authorities surveyed May 2008
Which tools does your organisation currently use in its communications?  Source: 82 communicators in 61 local authorities surveyed May 2008
Which tools does your organisation currently use in its communications?  Source: 82 communicators in 61 local authorities surveyed May 2008
Social media tools not used but plan to use in next six months Source: 82 communicators in 61 local authorities surveyed May 2008
 
[object Object],[object Object],[object Object],[object Object],objectives
 
[object Object],[object Object],[object Object],[object Object],[object Object],results
Social networking in council communications Use by councils Source: 82 communicators in 61 local authorities surveyed May 2008
Social networking in council communications Source: 82 communicators in 61 local authorities - May 2008 / Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents
[object Object],[object Object],[object Object],[object Object],[object Object],what Medway’s young people say
[object Object],[object Object],[object Object],[object Object],councils on social networks
Fuse Medway Festival
Social networks in council communications
Social networks in council communications
Social media tools not planned to be used Source: 82 communicators in 61 local authorities surveyed May 2008
[object Object],[object Object],[object Object],[object Object],[object Object],barriers to use
[object Object],[object Object],[object Object],[object Object],[object Object],get stuck in
[object Object],[object Object],[object Object],[object Object],[object Object],closing thoughts
[email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/dpgsm-manchester any questions

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Social media and local government

  • 1. Local government and social media Simon Wakeman Head of Marketing Medway Council
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  • 5. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  • 6. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  • 7. Which tools does your organisation currently use in its communications? Source: 82 communicators in 61 local authorities surveyed May 2008
  • 8. Social media tools not used but plan to use in next six months Source: 82 communicators in 61 local authorities surveyed May 2008
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  • 13. Social networking in council communications Use by councils Source: 82 communicators in 61 local authorities surveyed May 2008
  • 14. Social networking in council communications Source: 82 communicators in 61 local authorities - May 2008 / Ofcom Media Literacy Audit – December 2007 Use by councils Use by residents
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  • 18. Social networks in council communications
  • 19. Social networks in council communications
  • 20. Social media tools not planned to be used Source: 82 communicators in 61 local authorities surveyed May 2008
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  • 24. [email_address] [email_address] +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/dpgsm-manchester any questions