Where Mobile apps

1. Fixing Business Data in Mobile Apps

2. Most Popular Apps - iOS
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
0
Source: XYOLogic.com

3. Most Popular Apps - Android
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
0
Source: XYOLogic.com

4. Most Popular Apps - Total
200,000,000
150,000,000
100,000,000
50,000,000
0
Source: XYOLogic.com

5. Most Popular Apps (No Facebook) - iOS
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: XYOLogic.com

6. Most Popular Apps (No Facebook) - Android
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: XYOLogic.com

7. Most Popular Apps (No Facebook) - Total
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
Source: XYOLogic.com

8. Facebook App Downloads vs OS Activations
500,000,000
450,000,000
400,000,000
350,000,000
300,000,000
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
-
Android iOS 5&6 Facebook

9. Primary Data Source (% of Total Downloads)
80.00%
Excludes native OS apps
(Google & Apple Maps/Siri)
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing

10. Primary Data Source (% of Total Downloads)
60.00%
Excludes native OS apps
(Google & Apple Maps/Siri)
50.00%
Excludes Facebook
40.00%
30.00%
20.00%
10.00%
0.00%
Localeze InfoGroup Foursquare Yext* Acxiom Citygrid Google Superpages Facebook Yelp Yahoo Bing

11. Local & Mobile Overlap
http://www.davidmihm.com/blog/seo-industry/local-search-ecosystem-2012/

12. Google
Data seeded by
Also Important:
15,400,000 Downloads / 480,000,000 Users
Fix & Improve data permanently at
Google+ Local, Google+ & Mapmaker

13. Apple/Siri
Data seeded by
342,000,000 on iOS5 or iOS 6
No way to claim listings at this time.
Report a problem in app and
fix/expand information on Yelp.com

14. Facebook
Data seeded by
77,800,000/131,000,000 Downloads
Fix & Improve data permanently at
facebook.com

15. Yelp
Data seeded by
Data updated by
7,620,000/8,840,000 Downloads
Fix & Improve data permanently at
yelp.com

16. Foursquare
Data seeded by
Data updated by
5,140,000/6,450,000 Downloads
Fix & Improve data permanently at
foursquare.com
Tip: Claim your business instantly for $1

17. Instagram
#tag Data seeded by
40,500,000/26,700,000 Downloads
Fix & Improve data permanently at
foursquare.com

18. YP Mobile
Data seeded by
3,460,000/10,100,000 Downloads
Update information permanently within
app and claim listing at yellowpages.com

19. YellowPages
Data seeded by
Business Data enhanced by
Data updated by
3,430,000/681,000 Downloads
Fix & Improve data permanently at
yellowpages.com.

20. W&Y Pages
Data seeded by
Business Data enhanced by
Data updated by
731,000/2,340,000 Downloads
Fix & Improve data permanently at
yellowpages.com.

21. AirYell
Data seeded by
Business Data enhanced by
Data updated by
275,000/UA Downloads
Fix & Improve data permanently at
yellowpages.com.

22. Munch
Data seeded by
Data updated by
109,000/UA Downloads
No way to claim listings at this time
but can report problems at
avantar.us.

23. Urbanspoon
Data seeded by
11,000,000/2,200,000 Downloads
Fix & Improve data permanently at
urbanspoon.com.

24. CitySearch
Data seeded by
Data updated by
869,000/50,600 Downloads
Report problems within app and claim
listings to fix permanently at
Citysearch.com

25. Where
Data seeded by
3,170,000/4,400,000 Downloads
No way to claim or update listings at
this time.

26. Bing
Data seeded by
9,770,000/571,000 Downloads
Fix & Improve data permanently at
bing.com.

27. Yahoo!
Data seeded by
5,260,000/1,820,000 Downloads
Fix & Improve data permanently at
local.yahoo.com.

28. AroundMe
Data seeded by
5,870,000/715,000 Downloads
Business Data enhanced by
No way to claim listings at this time
but can report problems within app.

29. SuperPages
Data seeded by
Data updated by
587,000/378,000 Downloads
Fix & Improve data permanently at
superpages.com.

30. Poynt
Data powered by
UA/6,190,000 Downloads
Fix & Improve data permanently at
superpages.com.

31. YellowBook
Data seeded by
Data updated by
474,000/5,070,000 Downloads
Fix & Improve data permanently at
yellowbook.com.

32. WhitePages
Data seeded by
Data updated by
2,530,000/445,000 Downloads
No way to claim listings at this time
but can report problems within app.

33. Mapquest
Data seeded by
Data updated by
4,280,000/1,770,000 Downloads
Fix & Improve data permanently at
mapquest.com.
Tip: Verify your business instantly by phone or credit card

34. TeleNav
Data seeded by
UA/4,990,000 Downloads
No way to claim or update listings at
this time.

35. TomTom/Sygic
Business Data seeded by
Business Data enhanced by
162,000/1,950,000 Downloads
Focus on Facebook & Foursqaure.
Claiming business listings unavailable
in the US & Canada (for now).

36. MotionX
Data seeded by
1,328,000/UA Downloads
Fix & Improve data permanently at
bing.com.

37. WisePilot
Data seeded by
UA/318,000 Downloads
No way to claim or update listings at
this time.

38. CoPilot
Data seeded by
Data updated by
35,000/103,000 Downloads
Fix & Improve data permanently at
http://www.copilotlive.com/us/map/Ma
pUpDate.asp.

39. FastFood
Data seeded by
1,890,000/54,800 Downloads
Fix & Improve data permanently at
your Google+ Local and Google+
Business listings.

40. NearMe
Data seeded by
132,000/UA Downloads
Fix & Improve data permanently at
your Google+ Local and Google+
Business listings.
Also look into claiming your listings at
http://www.getnearme.com/info/me
rchants

41. Around Town
Data seeded by
54,000/UA Downloads
Fix & Improve data permanently at
your Google+ Local and Google+
Business listings.

42. LocalScope
Data seeded by
29,000/UA Downloads
Fix & Improve data permanently at your
Google+ Local and Google+ Business
listings.

43. WhereTo?
Data seeded by
Data updated by
< 500 / < 500 Downloads
Fix & Improve data permanently at your
Google+ Local and Google+ Business
listings.

44. MyLocal
Data seeded by
Data updated by
< 500 Downloads
Fix & Improve data permanently at your
Google+ Local and Google+ Business
listings.

45. TellMeWhere
Data seeded by
Data heavily influenced by
139,000/29,000 Downloads
Fix & Improve data permanently at
tellmewhere.com.

46. iWant
Data seeded by
1,400,000/UA Downloads
No way to claim or update listings at
this time.

47. Dex
Data seeded by
575,000/124,000 Downloads
No way to claim or update listings at
this time.

48. Localicious
Data seeded by
Business Data enhanced by
Data updated by
UA/494,000 Downloads
No way to claim listings at this time
but can report problems within app.

49. Ziplocal
Data seeded by
94,000/19,600 Downloads
Report problems within app and claim
listings to fix permanently at
Citysearch.com

50. WhereToEat
Data seeded by
Data updated by
74,000/37,600 Downloads
Report problems within app by
emailing
support@ondemandworld.com

51. WhereToGo
Data seeded by
Data updated by
27,000/2,200 Downloads
Report problems within app by
emailing
support@ondemandworld.com

52. 1601 Sherman Ave, 3rd Floor
Evanston, IL 60201
Phone: 800.260.3380
Thank You
Adam Dorfman
adorfman@simpartners.com
www.simpartners.com
Google+ Direct: +Simpartners www.simpartners.com/velocity