This webinar gives a 30,000 foot view of the social media space as it relates to the telecom industry. Given by Dave Gilbert, CEO of SimpleSignal, a hosted PBX service provider and integrator of next-gen voice apps, together with Paul McQuade of Fireworx Digital, a web 2.0 marketing agency located in San Diego and Orange County, CA
4. Paul’s Background
• 20-year direct marketing
veteran, owner of McQuade
Group
Paul McQuade
Managing Partner
Fireworx Digital
5. Paul’s Background
• 20-year direct marketing
veteran, owner of McQuade
Group
• 14 years working with cable
television industry as partner in
1st Team Cable Marketing
Paul McQuade
Managing Partner
Fireworx Digital
6. Paul’s Background
• 20-year direct marketing
veteran, owner of McQuade
Group
• 14 years working with cable
television industry as partner in
1st Team Cable Marketing
Paul McQuade
• Helped launch digital tiers, high
speed Internet and digital
Managing Partner
Fireworx Digital telephony
7. Paul’s Background
• 20-year direct marketing
veteran, owner of McQuade
Group
• 14 years working with cable
television industry as partner in
1st Team Cable Marketing
Paul McQuade
• Helped launch digital tiers, high
speed Internet and digital
Managing Partner
Fireworx Digital telephony
• Now helping SMB’s engage with
audiences through Web 2.0 and
social media strategies at
14. Should We Waste Our Time?
• And what the heck is Whuffie?
• The question is not if you will
use Social Media but when you
will begin
15. Should We Waste Our Time?
• And what the heck is Whuffie?
• The question is not if you will
use Social Media but when you
will begin
• Social media is forcing change in
Telecom marketing
16.
17. Our Purpose in this Webinar
• Few true experts...We are all
learning together
18. Our Purpose in this Webinar
• Few true experts...We are all
learning together
• Show you what we are learning
19. Our Purpose in this Webinar
• Few true experts...We are all
learning together
• Show you what we are learning
• Give you a 30,000 foot view
20. Our Purpose in this Webinar
• Few true experts...We are all
learning together
• Show you what we are learning
• Give you a 30,000 foot view
• Practical ideas that don’t
overwhelm your daily workflow
21.
22. Social Media Use is
Exploding
“Sixty percent of Americans use social media, and of those,
59 percent interact with companies on social media Web
sites. One in four interacts more than once per week. These
are among the findings of the 2008 Cone Business in Social
Media Study.”
23.
24. Engaging with your prospects
through social media
• Get involved in the conversation
25. Engaging with your prospects
through social media
• Get involved in the conversation
• Don’t just promote your
products
26. Engaging with your prospects
through social media
• Get involved in the conversation
• Don’t just promote your
products
• Establish clear-cut goals for your
social media program
31. Engaging with your prospects
through social media
• Deliver your core messaging to
target audience
32. Engaging with your prospects
through social media
• Deliver your core messaging to
target audience
• Generate buzz
33. Engaging with your prospects
through social media
• Deliver your core messaging to
target audience
• Generate buzz
• Increase awareness
34. Engaging with your prospects
through social media
• Deliver your core messaging to
target audience
• Generate buzz
• Increase awareness
• Drive traffic
35. Engaging with your prospects
through social media
• Deliver your core messaging to
target audience
• Generate buzz
• Increase awareness
• Drive traffic
• Enhance brand equity
36. Engaging with your prospects
through social media
• Deliver your core messaging to
target audience
• Generate buzz
• Increase awareness
• Drive traffic
• Enhance brand equity
• Generate links that increase SEO
37.
38. Leveraging social media to
reduce or eliminate cold calls
• Outbound to inbound sales and
marketing
39. Leveraging social media to
reduce or eliminate cold calls
• Outbound to inbound sales and
marketing
• People now want to do their
own research
40. Leveraging social media to
reduce or eliminate cold calls
• Outbound to inbound sales and
marketing
• People now want to do their
own research
• Don’t want to be “sold to”
41. Leveraging social media to
reduce or eliminate cold calls
• Outbound to inbound sales and
marketing
• People now want to do their
own research
• Don’t want to be “sold to”
• Your company must be
“findable” in the dialogue
42. Leveraging social media to
reduce or eliminate cold calls
• Outbound to inbound sales and
marketing
• People now want to do their
own research
• Don’t want to be “sold to”
• Your company must be
“findable” in the dialogue
• You must engage in their
conversation
43. Leveraging social media to
reduce or eliminate cold calls
• Outbound to inbound sales and
marketing
• People now want to do their
own research
• Don’t want to be “sold to”
• Your company must be
“findable” in the dialogue
• You must engage in their
conversation
• Channel partners will be
“discovered” or “found out”
47. 8 Benefits of Social Media
Selling
• Establish Credibility
48. 8 Benefits of Social Media
Selling
• Establish Credibility
• Sales Prospecting
49. 8 Benefits of Social Media
Selling
• Establish Credibility
• Sales Prospecting
• Getting your foot in the door
50. 8 Benefits of Social Media
Selling
• Establish Credibility
• Sales Prospecting
• Getting your foot in the door
• Navigating customer organizations
51. 8 Benefits of Social Media
Selling
• Establish Credibility
• Sales Prospecting
• Getting your foot in the door
• Navigating customer organizations
• Collaborating across sales teams
52. 8 Benefits of Social Media
Selling
• Establish Credibility
• Sales Prospecting
• Getting your foot in the door
• Navigating customer organizations
• Collaborating across sales teams
• Providing customer references
53. 8 Benefits of Social Media
Selling
• Establish Credibility
• Sales Prospecting
• Getting your foot in the door
• Navigating customer organizations
• Collaborating across sales teams
• Providing customer references
• Building ongoing rapport
54. 8 Benefits of Social Media
Selling
• Establish Credibility
• Sales Prospecting
• Getting your foot in the door
• Navigating customer organizations
• Collaborating across sales teams
• Providing customer references
• Building ongoing rapport
• Ensuring ongoing customer success
with postsales support
57. Some Cautions of Social Media
• Have a plan for managing “negative
press”
58. Some Cautions of Social Media
• Have a plan for managing “negative
press”
• Don’t get sucked into the “Twitter
Hole”
59. Some Cautions of Social Media
• Have a plan for managing “negative
press”
• Don’t get sucked into the “Twitter
Hole”
• Be thoughtful and deliberate with
your messages
60. Some Cautions of Social Media
• Have a plan for managing “negative
press”
• Don’t get sucked into the “Twitter
Hole”
• Be thoughtful and deliberate with
your messages
• Establish company guidelines for what
to say and how to say it
72. Blogging
• Powerful SEO tool!
• Credibility, thought leader,
Expert positioning
73. Blogging
• Powerful SEO tool!
• Credibility, thought leader,
Expert positioning
• Relevant, recent
information
74. Blogging
• Powerful SEO tool!
• Credibility, thought leader,
Expert positioning
• Relevant, recent
information
• Relational, 2-way medium
75. Blogging
• Powerful SEO tool!
• Credibility, thought leader,
Expert positioning
• Relevant, recent
information
• Relational, 2-way medium
• Transparent
76. Blogging
• Powerful SEO tool!
• Credibility, thought leader,
Expert positioning
• Relevant, recent
information
• Relational, 2-way medium
• Transparent
• Public Relations
77. Blogging
• Powerful SEO tool!
• Credibility, thought leader,
Expert positioning
• Relevant, recent
information
• Relational, 2-way medium
• Transparent
• Public Relations
• Differentiation
80. Twitter - 140 characters
• Contribute to the
community
81. Twitter - 140 characters
• Contribute to the
community
• Don’t spam or
overpromote
82. Twitter - 140 characters
• Contribute to the
community
• Don’t spam or
overpromote
• Research/News gathering
83. Twitter - 140 characters
• Contribute to the
community
• Don’t spam or
overpromote
• Research/News gathering
• Build your brand
84. Twitter - 140 characters
• Contribute to the
community
• Don’t spam or
overpromote
• Research/News gathering
• Build your brand
• Protect your brand
85. Twitter - 140 characters
• Contribute to the
community
• Don’t spam or
overpromote
• Research/News gathering
• Build your brand
• Protect your brand
• Engage with customers
86. Twitter - 140 characters
• Contribute to the
community
• Don’t spam or
overpromote
• Research/News gathering
• Build your brand
• Protect your brand
• Engage with customers
• Networking
95. Twitter Tools - Tweetbeep
“Consumers, and even competitors, are talking about your
brand even if you’re not. It’s up to you to join the
conversation and work it to your advantage.”
Jessica Tsai, Marketing and Social Media,
CRM Magazine, June 2009
107. Facebook
• Previously seen as B2C
platform
• B2B possibilities increasing
108. Facebook
• Previously seen as B2C
platform
• B2B possibilities increasing
• Build your brand
109. Facebook
• Previously seen as B2C
platform
• B2B possibilities increasing
• Build your brand
• Build fan base for your
products
110. Facebook
• Previously seen as B2C
platform
• B2B possibilities increasing
• Build your brand
• Build fan base for your
products
• Relevant to younger, tech-
savvy future decision
makers
114. Flickr - Photo sharing
• Transparency
• Makes your people real
115. Flickr - Photo sharing
• Transparency
• Makes your people real
• Promote your products
116. Flickr - Photo sharing
• Transparency
• Makes your people real
• Promote your products
• Easy central photo
resource for blogging
117. Flickr - Photo sharing
• Transparency
• Makes your people real
• Promote your products
• Easy central photo
resource for blogging
• Conferences, speaking
engagements, company
outings, diagrams, napkin
sketches, etc.
124. YouTube/Vimeo
• Demonstrate products
• Presentations
• Video speaking oppty’s
• Create video blogs
125. YouTube/Vimeo
• Demonstrate products
• Presentations
• Video speaking oppty’s
• Create video blogs
• Engage with customers
126. YouTube/Vimeo
• Demonstrate products
• Presentations
• Video speaking oppty’s
• Create video blogs
• Engage with customers
• Let prospects get to know
you
127. YouTube/Vimeo
• Demonstrate products
• Presentations
• Video speaking oppty’s
• Create video blogs
• Engage with customers
• Let prospects get to know
you
• Videos of testimonials
128. Email: dave@simplesignal.com
Twitter: http://twitter.com/simplebigcheese
SimpleSignal.com
Dave Gilbert
Founder/CEO
SimpleSignal
Email: paul@fireworxdigital.com
Linkedin: http://www.linkedin.com/in/PaulAMcQuade
Twitter: http://twitter.com/mcgmarketing
Paul McQuade FireworxDigital.com
Managing Partner
Fireworx Digital
129. THANK YOU!
Email: dave@simplesignal.com
Twitter: http://twitter.com/simplebigcheese
SimpleSignal.com
Dave Gilbert
Founder/CEO
SimpleSignal
Email: paul@fireworxdigital.com
Linkedin: http://www.linkedin.com/in/PaulAMcQuade
Twitter: http://twitter.com/mcgmarketing
Paul McQuade FireworxDigital.com
Managing Partner
Fireworx Digital