Whether your customers need basic SIP connectivity for premise-based Lync installations, a fully-managed hosted Lync integration or a hybrid SIP and hosted solution, SimpleSignal offers a Lync integration that will fit their needs. In this webinar, you will learn how SimpleSignal is integrating our HD quality voice communications with hosted Microsoft Lync and Microsoft Exchange for a truly unified communications suite. This webinar, "The Missing Lync" will explain: - How to provide a turnkey hosted Lync solution with enterprise hosted PBX to your customers - Why businesses are taking advantage of SimpleSignal's fully integrated Lync offering - What voice integration options are available to help your customers improve their business communications

1. “The Missing Lync:
SimpleSignal & Microsoft Lync
Integration”
Presenter:
Michael Sterl
Executive Vice President
sherpa@simplesignal.com

2. • How to provide a turnkey hosted Lync solution
with enterprise hosted PBX to your customers
• Why businesses are taking advantage of
SimpleSignal's fully integrated Lync offering
• What voice integration options are available to
help your customers improve their business
communications
You’ve Chosen The Right Sherpas

3. From Personal Productivity to Business Productivity
4B hours of video are
watched each month
onYouTube
70% of employees
want better social
media tracking tools
20.8M Tweets
sent every hour
3.5B pieces of
content shared each
week on Facebook

4. Statistics, Trends and Predictions
• 5.9 billion mobile subscribers globally (that’s 87% of the world population)
• 8 trillion SMS messages were sent in 2011.
• 2013 is going to witness the sale of over 400 million dual-mode smartphones
Mobility
• Total number of mobile VoIP users will reach 288 million by the end of 2013
• VoIP market is set to reach $40 billion by 2015
• The mobile VoIP market is predicted to grow more than 50% annually through 2014
VoIP
• Cellular broadband subscribers increased 60% from 2010 to 2011 surpassing wireline subscribers by 58
million
• Estimated 2 billion cellular broadband subscribers by 2015
• Estimated 119 commercial LTE networks in more than 50 countries by the end of 2012
Data

5. What if…
You own the connection – now
ADD THE VALUE!
Business
Continuity
(User/Trunk)
Full UC
CONNECTIVITY
You had the ability to deliver UC services to your end
users?
Enterprise
Trunking/
Bursting
Group and
User Services
Mobility
Audio and
Video Conferencing
Web Collaboration
IM & Presence

6. Microsoft 365, Lync, Exchange.... DID YOU KNOW?
• Email box/Outlook Support
• Mobility Integration
• Shared Calendar and contacts
Microsoft Exchange
• Office Applications - word, excel, powerpoint, etc.
• Hosted Exchange - email
• Simple File Sharing - SkyDrive
Microsoft 365
• Presence, IM
• Desktop, Application and Whiteboard Sharing
• Lync to Lync calling (voice & video)
Microsoft Lync

7. SimpleSignal – Lync – The End User
Experience
Hosted Audio
Conferencing
Hosted Lync
Hosted
Exchange
Hosted PBX
Business
Continuity
On Premise
Lync Server
On Premise
Exchange
Lync PBX
Functionality
Hybrid Hosted
&Trunking
SIP Trunking

8. Go To Market Strategy:
On Premise Lync
+
On Premise Exchange
+
SimpleSignal SIP Trunking
• Customer owns or is looking to own
• Lync server manages Call Control (PBX)
• SimpleSignal SIP trunking only
• **Requires AudioCodes Gateway
SimpleSignal Hosted Lync
+
SimpleSignal Hosted Exchange
+
SimpleSignal Hosted PBX
• Customer is looking for Hosted email
• Current or Potential Hosted PBX customer
• 3rd Party Exchange NOT supported
• **video support coming 2013 Lync rollout
On Premise Customer Hosted Hybrid
On Premise Lync
+
On Premise Exchange
+
SimpleSignal Hosted PBX
• Customer owned Lync server
• Simplesignal Hosted PBX (call control)
• **Requires AudioCodes Gateway
• **video support coming 2013 Lync rollout

9. • $49.99 per user/month
• Includes:
• Exchange
• Lync
• Hosted Premium License
• SimpleSignal Call Control
• Lync soft client
• Polycom (soundpoint or vvx)
• Same ext (DID)
• AudioCodes Gateway required
• Hosted Premium license required
• concurrent call model
• Lync soft client
• Polycom (soundpoint or vvx)
• SimpleSignal Call Control
• Same ext (DID)
• $20 - $29 Per Trunk
• Unlimited Local and LD
• AudioCodes Gateway required
• Lync Call Control
• SIP Trunk Failover
• Lync soft client or Polycom CX Series
• DID or Ext support
Go To Market Strategy:
On Premise Customer Hosted Hybrid

10. Pricing Models
• AudioCodes Gateway required
• Regular SIP Trunking pricing applies
• Lync soft client or Polycom CX Series
On Premise
• $49.99 per user/month
• Includes Exchange, Lync and Hosted Premium License
• Lync soft client and/or Polycom (soundpoint or vvx) use the same ext (DID)
Hosted
• AudioCodes Gateway required
• Hosted Premium license required (concurrent call model)
• Lync soft client and/or Polycom (soundpoint or vvx) use the same ext (DID)
Hybrid

11. UC Capabilities Any Device
Docs & Files
Calendaring
Email
Hosted Microsoft
Exchange
SimpleMeetup
Satellite, 4G, Cable,
DSL, T-1, MPLS, Ethernet
Bring Your Own Network
SMS & Messaging
Voicemail to Email
Voicemail to Text
Fax
Texting
Microsoft Lync
Presence & Status
Instant Messaging
HD Audio
Conferencing
Voice & Visual
Communication
Mobility
Call
Recording
Salesforce
Sugar
Netsuite
ACT!
Outlook
CRM Integration
Backup
& Storage
Web Conferencing
Desktop Collaboration
Video Conferencing
Team Collaboration
Video
Conferencing

12. From Connecting Devices to Connecting People
$8B+ & 35% CAGR
-
$20B+ with services
Source: IDC & Wainhouse Research
It’s all about
collaboration
VIDEO is the new voice!

13. Bring your own MPLS

14. Becoming a Valued UC&C Expert
• Stay ahead of your customers
• Learn and understand the essential elements of
UC&C
• Learn how SimpleSignal UC features, apps and
innovative mashups combine to create the ultimate
collaborative platform
• Learn to tell the story of Telco past, present and future

15. The time for dabbling in cloud computing is over.
2013 is the year that companies will commit to
implementing a cloud strategy.....

16. Thank You!
Any Questions?
sherpa@simplesignal.com
“The Missing Lync:
SimpleSignal & Microsoft Lync
Integration”