The opening edition of the Indian Super League has so far exceeded all expectations.

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INDIAN SUPER LEAGUE
Data collected for 1st-14thOctober
ON SOCIAL MEDIA

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BUZZ OVERVIEW
Indian Football for the first time in history saw the trending of domestic football league on social media

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Summary
#LetsFootball is the most popular hashtag
General sentiment around ISL is positive
ISL is most discussed in the age-group 21-30
ISL is most popular among males
ISL is discussed most on Twitter, followed by Facebook
ISL is more popular than I-League, but less popular than EPL and LaLiga
ISL is less popular compared to its cricket counter-part IPL

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-10000
0
10000
20000
30000
40000
50000
60000
70000
80000
08-Oct-14
09-Oct-14
10-Oct-14
11-Oct-14
12-Oct-14
13-Oct-14
14-Oct-14
#LetsFootball trended in India on Twitter at no. 1 for more than a day
113,178
TWEETS
1.06 BILLION
IMPRESSIONS
Daily trend of buzz on social media during launch, Source: Simplify360
OPENING MATCH AT KOLKATTA
68K MENTIONS
MATCH 02
68,483
mentions on launch day
MATCH 03

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5 out of 7 trending topics on opening day in India on Twitter are on Indian Super League
As on 12thOctober, 2014, 11:30 PM

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Indian Super League is talked about in 50+ countries.
Top countries talking about ISL
Top Indian states talking about ISL

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351,847
338,691
257,102
255,894
122,596
92,757
69,206
48,285
Delhi Dynamos
Mumbai FC
Kerala Blasters
Atletico De Kolkata
Pune FC
NE United FC
Chennaiyin FC
Goa FC
1
2
3
4
5
6
7
8
Delhi Dynamos has the highest number of fans on Facebook

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21,756
16,522
13,439
12,951
10,164
8,548
8,411
7,761
Delhi Dynamos
Atletico De Kolkata
Chennaiyin FC
Mumbai FC
Kerala Blasters
NE United FC
Goa FC
Pune FC
Delhi Dynamos has the highest number of followers on Twitter
1
2
3
4
5
6
7
8

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1,366,398
656,435
576,785
338,146
219,967
216,314
142,673
138,872
Del Piero
Elano Blumer
Robert Pires
Joan Capdevilla
Luis Garcia
DavidTrezeguet
David James
FreddieLjungberg
Followers on Twitter
1
2
3
4
5
6
7
8
Followers of marquee signings

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Some interesting comparisons…

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Comparison with IPL
1,620,904
41,959
IPL
ISL
Followers on Twitter
12,033,517
831,649
IPL
ISL
Fans on Facebook
ISL is far behind IPL in terms of fans . It needs to focus on popularizing football

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Comparison with I-League
I-league is the other domestic football league of India
41,959
5,878
ISL
I-League
Followers on Twitter
831,649
11,641
ISL
I-League
Fans on Facebook
Association with celebrities has given more popularity to ISL

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Comparison with other domestic leagues throughout the world
41,959
6,024,456
654,692
ISL
EPL
La Liga
Followers on Twitter
831,649
24,563,416
14,019,112
ISL
EPL
La Liga
Fans on Facebook
ISL is not very popular compared to the domestic leagues in England(EPL) and Spain(La Liga)

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COMPARISON WITH PRO KABADDI
41,959
12,215
ISL
PRO Kabaddi
Followers on Twitter
On Twitter
Followers of ISL is 3.5times that of PRO Kabaddi

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ISL AND BOLLYWOOD

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BUZZ AROUND PRIYANKA CHOPRA AND ISL –1100 MENTIONS IN THE PAST 7 DAYS
Priyanka Chopra’s presence received rather stark negative comments

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BUZZ AROUND ABHISHEK BACHCHAN –400 MENTIONS IN PAST 7 DAYS
Some sample tweets made by Abhishek Bachchan
Some sample tweets on Abhishek Bachchan
Bollywood celebrities played their part in promoting their respective teams and more importantly the league

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BUZZ AROUND SACHIN TENDULKAR-900 MENTIONS IN PAST 7 DAYS
Some tweets made by Sachin Tendulkar

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BUZZ AROUND SOURAV GANGULY -635 MENTIONS IN PAST 7 DAYS
Some tweets made by Sourav Ganguly

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BUZZ AROUND JOHN ABRAHAM-130 MENTIONS IN PAST 7 DAYS
Some tweets made by John Abraham

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BUZZ AROUND HRITHIK ROSHAN -840 MENTIONS IN PAST 7 DAYS
Some tweets made by John Abraham

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BUZZ AROUND RANBIR KAPOOR-440 MENTIONS IN PAST 7 DAYS

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POSITIVE BUZZ AROUND ISL

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NEGATIVE BUZZ AROUND ISL

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