The Emergence of open and flexible Social Networks like Facebook and Twitter, and their willingness to keep the APIs open gave rise to huge market for Social Media Marketing Platforms. Several companies are in the race for Web Marketing Domination and the angle of Social Marketing Suite is getting huge prominence. In such a case, it is important to understand the history that led to the emergence of Social Media Marketing Suite.

1. History
The History of
Social Media
Marketing Suite
---How the industry evolved---

2. February 2004
Facebook Founded.

3. March 2006
Twitter Founded.

4. April 2006

5. May 2007

6. September 2007

7. September 2007

8. May 2008
Twitter launches Twitter APIs.

9. October 2008
Social Bakers founded.
Emergence of Social Profile Analytics.

10. November 2008
Hootsuite Founded
First major web based Social Engagement Platform.

11. January 2009
Company started as InRev, later renamed as Simplify360.

12. September 2009
Adobe acquires Omniture

13. April 2010

14. September 2010

15. February 2011
 Simplify360 Platform launched to the market.
 World’s First Social Marketing Suite is thus
born.

16. March 2011
Salesforce acquires Radian6.
Enters the Social Marketing Platform space.

17. June 2011
Facebook launches Graph API.

18. January 2012
Altimeter released use cases of Social Media Management and
suggested the need for Marketing Suite in the market.
This Analyst paper gave the new shape to the industry.

19. May 2012
Oracle acquires Vitrue.

20. June 2012
Salesforce acquires Buddy Media.

21. June 2012
Oracle acquires collective Intellect

22. July 2012
Oracle acquires Involver.

23. September 2012

24. September 2012
Adobe launches Adobe Social – its version
of Social Marketing Suite.

25. October 2012

26. February 2013
Simplify360 positions itself as
“World’s First Social Marketing Suite” at Ad:Tech Delhi

27. June 2013
Salesforce acquires ExactTarget

28. July 2013
Adobe launches New version of Adobe
Social, a solution designed to leverage the
new Adobe Marketing Cloud interface

29. September 2013
Salesforce launches ExactTarget
Marketing Cloud

30. September 2013
Facebook launches Keyword Insights
and Public Feed API.

31. December 2013
Oracle acquires Eloqua.

32. February 2014
There are 4 major Marketing Suites :
Simplify360 Social Marketing Suite
Salesforce ExactTarget Marketing Cloud
Oracle Social Relationship Management
Adobe Marketing Cloud (Adobe Social)

33. What makes a marketing cloud or
social marketing suite?
Social Media Listening (A)
Social Publishing (B)
Social Profile Analytics (C)
Social Engagement (D)
Social Ad Management (E)
CRM Integration (F)
Currently these are the major components of Social Marketing Suite. Integration of complete
Digital Marketing facilities from Sales lead management to Digital CRM is happening next.

34. Complete Disclosure
 All brands, logos and other Intellectual Property belongs to
their respective owners.
 The presentation is built taking major players in mind. We
understand fully that there are several other players in the
industry. The presentation is made to show the industry trend
and it is not a complete industry report of all industry players.
 Some players in the industry may be missed. Please comment
about it in Slideshare [Slideshare provides a great commenting
system]
 If anyone finds any error in the facts presented, please write to
us. We will be happy to process and give you the required
credit.

35. Statement from CEO
We compete with some of the most amazing companies of our generation,
and we respect them. I am a big admirer of Salesforce, Oracle, Adobe,
Hootsuite and other companies mentioned in this presentation.
This presentation is the show case of industry trend. It is the history that all
players mentioned here (or missed) should cherish for what we have
achieved together in less than a decade.
The industry has fought several issues of privacy, challenges of big data
analytics and compliance with third party APIs. We have together come
victorious.
Bhupendra Khanal, CEO – Simplify360

36. THANK YOU
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