Key highlight of Telecom Industry Report - February 2014 -Telecom industry saw a dip in social media buzz. While there was 17% decline on overall buzz, there was 33% decline in Twitter mentions -AT&T is the most social Telecom company in February followed by Verizon and Sprint -with an SSI of 39, Metro PCS is the biggest gainer in terms of SSI during February 2014 Read previous month's report here: http://www.slideshare.net/simplify360/us-telecom-market-is-in-the-state-of-oligopoly

1. Top Telecom
Companies on Social
Media (U.S)
FEBRUARY, 2014

2. #1
AT&T is the most social
Telecom company in February
followed by Verizon and Sprint
39
with an SSI of 39, Metro PCS is the
biggest gainer in terms of SSI during
February 2014,
90%
Top 3 firms cover 90% of the buzz.
In terms of social media mentions,
market is in the state of oligopoly
70
With the Twitter engagement score
of 70, Verizon bagged the first rank
#1
Verizon Has High Number Of Fans
As Well As Good Engagement
#1
AT&T continued to be most
mentioned brand on Twitter during
February, 2014
WHAT WE HAVE FOUND
TELECOM INDUSTRY SAW A DIP
IN SOCIAL MEDIA BUZZ.
WHILE THERE WAS 17% DECLINE ON
OVERALL BUZZ, THERE WAS 33% DECLINE
IN MENTIONS ON TWITTER

3. Rank Company name
SSI Score
(Feb 2014)
SSI Score
(Jan 2014)
1 (2) AT&T 66 64
2 (1) Verizon 65 65
3 (3) Sprint 56 62
4 (4) T mobile 48 51
5 (5) Leap Wireless 40 36
6 (6) MetroPCS 39 36
7 (7) U.S. Cellular 35 36
MOST SOCIAL TELECOM COMPANIES (U.S)
Numbers in bracket indicates rank in January

4. PARAMETER WISE BREAKUP OF SCORES
Final index is a function of Buzz score, Facebook score and Twitter score
Brand Buzz Score Facebook Score Twitter Score Overall Score
AT&T 72.9 54.2 63.0 65.8
Verizon 66.2 59.3 70.3 65.5
Sprint 63.0 47.5 51.7 56.3
T mobile 41.6 55.6 55.0 48.5
Leap Wireless 35.4 51.3 37.8 40.0
MetroPCS 35.2 47.9 36.4 38.7
U.S. Cellular 35.6 34.1 35.8 35.3

5. 311,345
257,311
231,358
59,047
10,312
8,473
7,208
362,532
291,090
303,360
92,005
4,553
2,029
5,453
AT&T
Verizon
Sprint
T mobile
U.S. Cellular
Leap Wireless
MetroPCS
Feb Jan
AT&T IS THE MOST MENTIONED BRAND
Social media mentions of the top Telecom companies,
February 2014
FEBRUARY
JANUARY
17% decline in social media mentions in the Telecom Industry

6. In terms of social media mentions, market is in the state of oligopoly
35.2%
29.1%
26.1%
6.7%
1.2%
1.0%
0.8%
Share of mentions of brands on social media, February 2014
Top 3 firms cover 90% of the buzz

7. 0
10000
20000
30000
40000
50000
60000
70000
0 1000000 2000000 3000000 4000000 5000000 6000000 7000000
No.ofpeopleengagedonFacebook
*Bubble size
represent %ge of
fans engaged
VERIZON HAS HIGH NUMBER OF FANS AS WELL AS GOOD ENGAGEMENT
Sprint engagement dipped in February vis-à-vis January
Facebook engagement quadrant, January 2014
Telecom Industry, US, Source: Simplify360
Leaders
Highly
engaged
fans
High number of as
well high number
of engaged fans
Jan, 2014 Feb, 2014
1%
1%
1%
2%
0.2%
4%5%
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
No. of fans

8. VERIZON HAS THE HIGHEST SHARE OF FANS ON
FACEBOOK
34%
28%
25%
8%
2%
2%
1%
Verizon
AT&T
T mobile
Sprint
U.S. Cellular
MetroPCS
Leap Wireless
Share of fans on Facebook, February 2014

9. Size of the bubble
represents the number
of tweets sent from the
official twitter handle
VERIZON HAS HIGHEST FOLLOWERS BUT LESS MENTIONS
High number
followers but less
mentions
High number of
mentions but less
followers
Three major groups can be observed among the Telecom companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
Less number
followers and less
mentions
79,816
17,268
25,689
10,625
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
0 200000 400000 600000 800000 1000000
Mentions
Followers

10. 35,776
25,909
24,805
14,460
5,383
2,233
831
40,120
54,122
48,404
16,414
1,124
1,912
693
AT&T
T mobile
Sprint
Verizon
Leap Wireless
MetroPCS
U.S. Cellular Feb Jan
AT&T IS THE MOST MENTIONED BRAND ON TWITTER
No. of mentions of Twitter profiles, February 2014
FEBRUARY
JANUARY
33% decline in social media mentions in the Telecom Industry

11. Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter profiles their main official account is taken into
consideration.
A total of 7 companies were considered in the analysis.

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