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Social Media Analysis
of #whomademyclothes
Campaign in USA
 
	
  
	
  
History of
#whomademyclothes
	
  
This	
  is	
  the	
  second	
  anniversary	
  of	
  the	
  collapse	
  of	
  Rana	
  Plaza	
  Factory	
  complex,	
  
Dhaka,	
  Bangladesh	
  
	
  
1133	
  people	
  killed,2500+	
  injured	
  
	
  
Happened	
  on	
  24th	
  April	
  2013	
  
	
  
FashionRevoluIon.org	
  took	
  social	
  media	
  by	
  storm	
  for	
  the	
  Fashion	
  RevoluIon	
  
Day,	
  that	
  is	
  24th	
  April	
  
Total Mentions Maximum Mentions onMentions/day
482 16 20thApril
Social Media Buzz Analysis
Facebook	
  
89%	
  
TwiPer	
  
3%	
  
Google+	
  
6%	
   Tumblr	
  
2%	
  
Share of contribution by
different media
Share of sentiment of people on social
media
PosiIve	
  
28%	
  
NegaIve	
  
2%	
  
Neutral	
  
70%	
  
Sentiment Score
66
29.59%
Males
70.41%
Females
Among people who spoke
about #whomademyclothes	
  
16000 likes
10000
Followers
580
Views*
*Average	
  views	
  for	
  three	
  videos	
  in	
  last	
  three	
  months	
  
How to contribute to the Fashion
revolution day campaign
Tweets from the campaign
Tweets for the campaign towards
apparel manufacturer
Words trending on social
Media
#whomademyclothes	
  
@Fash_rev	
  
#FashionRevoluIon	
  #Fashrev	
  
#Fairtrade	
  
#Fairtradefashion	
  
#InsideOut	
  
#whomadeyourpants	
   #whomadeyouraccessories	
  
#whogrewyourclothes	
  
#whomademyjewellery	
   #EthicalFashion	
  
#FashionRevoluIonDay	
  
#SustainableFashion	
  
Image/Data Credits
1.  hPps://www.facebook.com/	
  
2.  hPps://www.twiPer.com/	
  
3.  hPp://fashionrevoluIon.org/	
  
4.  hPps://www.youtube.com	
  
5.  hPp://simplify360.com/	
  
	
  
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our latest
offerings are Social Marketing Suite for agencies, Social Contact Center for
BPOs and Social Command Center for Enterprises. We enable businesses to
perform Online Reputation Management, Customer Service, Community
Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry leaders like
Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also
the only company to work with the top media agency groups in the world like
WPP and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea,
South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The
company’s products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can
contact us at contact@simplify360.com
About Simplify360
US Headquarter:
1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India:
3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,
Bangalore 560038.
Phone : +91 80 40971130
Address
THANK YOU
connect with us

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#WhoMadeMyClothes Garners 16K likes on Facebook

  • 1. Social Media Analysis of #whomademyclothes Campaign in USA
  • 2.       History of #whomademyclothes   This  is  the  second  anniversary  of  the  collapse  of  Rana  Plaza  Factory  complex,   Dhaka,  Bangladesh     1133  people  killed,2500+  injured     Happened  on  24th  April  2013     FashionRevoluIon.org  took  social  media  by  storm  for  the  Fashion  RevoluIon   Day,  that  is  24th  April  
  • 3. Total Mentions Maximum Mentions onMentions/day 482 16 20thApril Social Media Buzz Analysis
  • 4. Facebook   89%   TwiPer   3%   Google+   6%   Tumblr   2%   Share of contribution by different media
  • 5. Share of sentiment of people on social media PosiIve   28%   NegaIve   2%   Neutral   70%   Sentiment Score 66
  • 6. 29.59% Males 70.41% Females Among people who spoke about #whomademyclothes  
  • 7. 16000 likes 10000 Followers 580 Views* *Average  views  for  three  videos  in  last  three  months  
  • 8. How to contribute to the Fashion revolution day campaign
  • 9. Tweets from the campaign
  • 10. Tweets for the campaign towards apparel manufacturer
  • 11. Words trending on social Media #whomademyclothes   @Fash_rev   #FashionRevoluIon  #Fashrev   #Fairtrade   #Fairtradefashion   #InsideOut   #whomadeyourpants   #whomadeyouraccessories   #whogrewyourclothes   #whomademyjewellery   #EthicalFashion   #FashionRevoluIonDay   #SustainableFashion  
  • 12. Image/Data Credits 1.  hPps://www.facebook.com/   2.  hPps://www.twiPer.com/   3.  hPp://fashionrevoluIon.org/   4.  hPps://www.youtube.com   5.  hPp://simplify360.com/    
  • 13. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address