This document summarizes a social media analysis of the #whomademyclothes campaign in the US on the second anniversary of the Rana Plaza factory collapse in Bangladesh. The analysis found that Facebook was the dominant platform for discussion at 89%, with a positive sentiment score of 66. Women participated more than men at 70%. Popular hashtags included #whomademyclothes, and words related to fair trade, sustainability, and ethical fashion. The provided social media analytics were conducted by Simplify360, a social business intelligence firm.
2.
History of
#whomademyclothes
This
is
the
second
anniversary
of
the
collapse
of
Rana
Plaza
Factory
complex,
Dhaka,
Bangladesh
1133
people
killed,2500+
injured
Happened
on
24th
April
2013
FashionRevoluIon.org
took
social
media
by
storm
for
the
Fashion
RevoluIon
Day,
that
is
24th
April
3. Total Mentions Maximum Mentions onMentions/day
482 16 20thApril
Social Media Buzz Analysis
4. Facebook
89%
TwiPer
3%
Google+
6%
Tumblr
2%
Share of contribution by
different media
5. Share of sentiment of people on social
media
PosiIve
28%
NegaIve
2%
Neutral
70%
Sentiment Score
66
11. Words trending on social
Media
#whomademyclothes
@Fash_rev
#FashionRevoluIon
#Fashrev
#Fairtrade
#Fairtradefashion
#InsideOut
#whomadeyourpants
#whomadeyouraccessories
#whogrewyourclothes
#whomademyjewellery
#EthicalFashion
#FashionRevoluIonDay
#SustainableFashion
13. Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions provider; our latest
offerings are Social Marketing Suite for agencies, Social Contact Center for
BPOs and Social Command Center for Enterprises. We enable businesses to
perform Online Reputation Management, Customer Service, Community
Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry leaders like
Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also
the only company to work with the top media agency groups in the world like
WPP and Publicis.
Simplify360 operates directly or through partners in the US, Malaysia, Korea,
South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The
company’s products and services are sold in over 100 countries.
If you are interested to know more about Simplify360 and its offering, you can
contact us at contact@simplify360.com
About Simplify360
US Headquarter:
1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India:
3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,
Bangalore 560038.
Phone : +91 80 40971130
Address