Best brands in the burger industry in US; These brands fall in quick service restaurant segment

1. Top Burger Companies
in Quick Service
Segment

3. The world’s leading global foodservice retailer
serving nearly 69 million customers in more than 100
countries each day

4. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public McDonald’s Corp. Golden State Foods Golden State Foods New POS
Oak Brook, IL 1 $6.58 Quick Service Burger
Industry Overview

5.  Freestanding, inline, kiosk, nontraditional sites
 Average 2,500 square feet, 40 seats
 All decor packages share iconic golden arches
 Red-and-yellow color scheme
 Hamburgers, sandwiches, snacks, drinks
 Signature Big Mac, fries, specialty coffees
 Uses 100% beef and chicken and Grade A eggs
 Dollar Menu & More promotes value
Concept Characteristics and Business Strategy

6. Key Events
2006 - New Décor Package
1979 - Happy Meal Introduced
1975 - First Drive-Thru - Arizona
1968 - Big Mac Introduced
1966 - Ronald McDonald Debuts
1966 - Went Public
1961 - Hamburger University Debuts
1960 - Purchased by Ray Kroc : In 1960, Kroc bought out the McDonalds, and formed McDonald’s Corp.
1955 - Ray Kroc Opens Franchise - Des Plaines, IL: Kroc negotiated a franchising agreement with the McDonald brothers in 1954
and opened his own stand in Des Plaines, IL, the following year
1948 - Founded - San Bernadino, CA: Maurice and Richard McDonald reformulate their menu to serve hamburgers, fries and
shakes

7. System Characteristics

8. Home of theWhopper and other flame-grilled
burgers
Home of the Whopper and other flame-grilled burgers

9. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public RBI MBM Customized FD MBM Customized FD SICOM
Miami, FL 4 $6.32 Quick Service Burger
Industry Overview

10.  300-4,000 square feet, freestanding and nontraditional
 35 interior decors or create-your-own option
 Home delivery service at some units
 Some branded products in retail stores
 Flame-broiled burgers including the Whopper
 Chicken sandwiches and nuggets, wraps, salads
 LTOs routinely launched
 A la carte items and value bundle meals
Concept Characteristics and Business Strategy

11. Key Events
2015 - Acquired France-based hamburger chain Quick : Burger King France inked a deal to acquire hamburger chain Quick.The
franchisee plans to convert Quick restaurants into Burger King units.Terms of the deal were not disclosed. Quick operates over
500 restaurants in France, Belgium, Luxemburg and outside Europe.
2014 - Merger : Merged with newly acquired Tim Hortons to form Restaurant Brands International
2013 - Sold Subsidiary Burger King GmbH : Burger King Worldwide Inc. sold Burger King GmbH and 91 company-owned
restaurants in Germany to Yi-Ko Holding GmbH
2012 - Stake Sold : 3G Capital sold a large stake of the company to London-based Justice Holdings Ltd.
2010 - Acquired : Burger King Holdings Inc. was acquired by 3G Capital affiliate Blue Acquisition Holding Corp. in a going-
private deal valued at about $4 billion
2009 - Debuted Whopper Bar Concept
2006 - Went Public :The chain went public with a $425 million IPO, the largest in U.S. restaurant history, to pay down its debt
2002 - Sold to Investment Houses : In 2002, Burger King was sold for $2.26 billion to three U.S. investment houses:Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners
1997 - Merger : Grand Metropolitan merged with Guinness PLC and operated under Diageo PLC
1988 - Acquired : It was acquired by Grand Metropolitan PLC, a world leader in the food, drink and retailing industries, and
became part of its retailing group
1957 - Whopper Introduced
1954 - Founded - Miami: James McLamore and David Edgerton opened the first Burger King in Miami in 1954

12. System Characteristics

13. A leading quick-service burger chain specializing in
fresh, never-frozen hamburgers

14. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Wendy’s Co. Sygma Sygma Aloha POS
Dublin, Ohio 5 $6.37 Quick Service Burger
Industry Overview

15.  1,600-2,400 square feet, high-traffic areas
 Nontraditional units include colleges and malls
 Compact units offer walk-up or drive-thru only
 Community- and eco-friendly practices
 Made-to-order, square-cut burgers
 Chicken sandwiches, fries, salads, Frosty
 Breakfast sandwiches, burritos, oatmeal
 Right Price, Right Size value menu
Concept Characteristics and Business Strategy

16. 2011 - Acquired and Name Changed : In mid-2011,Wendy's/Arby's Group Inc. completed the sale of Arby's to Roark Capital
Group. After the sale,Wendy's/Arby's Group Inc. changed its corporate name to The Wendy's Co.
2011 - Wendy's/Arby's Group. Inc. Sold Arby's : Arby's sold to Roark Capital Group
2010 - Sold Stake in Pasta Pomodoro :Wendy’s sold its stake in the Pasta Pomodoro chain in early 2010
2008 - Wendy's International Acquired by Triarc Companies Inc. :Triarc, parent of Arby's, acquired Wendy's International in a
stock-swap deal valued at ~$2.34 billion.The company was renamed Wendy's/Arby's Group Inc.
2006 - Tim Hortons Spun Off and Baja Fresh Sold :Tim Hortons was spun off as a separate company and Baja Fresh was sold for
$31 million
2002 - Acquired Baja Fresh Mexican Grill :The company acquired Baja Fresh Mexican Grill in 2002 for $275 million
1995 - Merged with Tim Hortons : In 1995,Wendy’s merged with Canadian-based coffeehouse chain Tim Hortons
1976 - Went Public
1972 - Began Franchising
1969 - Founded - Columbus, OH: Dave Thomas founded Wendy’s in 1969 in Columbus, OH
Key Events

17. System Characteristics

18. One of the largest drive-in burger chains in the U.S.,
bills itself as “The Ultimate Drink Stop” for its
1,000,000+ possible drink combinations

19. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Sonic Corp Ben E. Keith Co. Ben E. Keith Co. MICROS
Oklahoma City, OK 14 $6.01 Quick Service Burger
Industry Overview

20.  Freestanding units, 1,200-1,500 square feet
 Nontraditional units, 500-800 square feet
 In malls, colleges, airports
 Roller-skating servers
 Burgers, sandwiches, hot dogs
 Breakfast burritos, sandwiches
 Flavored slushies, limeade, tea, soda
 Under-450-calorie menu
Concept Characteristics and Business Strategy

21. Key Events
1991 - Went Public Again : In 1991, SONIC issued an initial public offering under the name Sonic Corp.
1986 - Went Private : SONIC was taken private in a leveraged buyout by senior management and outside investors in 1986
1973 - Went Public : Senior management and outside investors took the company private in a leveraged buyout.
1960 - Began Franchising
1959 - Renamed to SONIC Drive-In : In 1959, following a trademark dispute, Smith and new partner, Charles Pappe, renamed the
restaurant SONIC Drive-In
1953 - Founded - Shawnee, OK: SONIC Drive-In began as Top Hat Drive-In when Troy Smith Sr. opened the first location in
Shawnee, OK

22. System Characteristics

23. A quick-service burger chain that thinks outside of
the box for menu and marketing innovation

24. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Jack in the Box Inc. MBM Customized FD MBM Customized FD XPIENT
San Diego, CA 21 $6.66 Quick Service Burger
Industry Overview

25.  Freestanding, average 2,600 square feet
 700-1,500-square-foot nontraditional units
 Mascot, Jack, part of branding
 Most units open 24/7
 All-day menu includes breakfast
 Burgers, tacos, sandwiches, bowls
 Ethnic influences and customization
 Late-night Munchie Meals menu
Concept Characteristics and Business Strategy

26. Key Events
2009 - Sold Quick Stuff Stores : In 2009, Jack in the Box sold off all of its Quick Stuff stores to focus on its restaurant brands
2004 - Launched JBX Grill : In 2004, Jack in the Box launched the fast-casual concept JBX Grill, but by 2006, all JBX Grill units were
converted back to the Jack in the Box format
2003 - Acquired Qdoba Mexican Grill :The company acquired Qdoba Mexican Grill for $45 million in 2003
2002 - Introduced Quick Stuff C-store Brand
1999 - Changed Corporate Name : In 1999, the company changed its corporate name to Jack in the Box Inc.
1992 - Foodmaker Went Public Again
1988 - Foodmaker Went Private
1987 - Foodmaker Went Public
1985 - Leveraged Buyout of Company : An investment group, including members of Foodmaker management, completed a
leveraged buyout of the company from Ralston Purina in 1985
1968 - Controlling Interest Acquired : In 1968, Ralston Purina acquired controlling interest in Foodmaker, the parent company of
Peterson’s business interests. Under Ralston Purina, Jack in the Box underwent a major expansion
1960 - First Restaurant Outside California - Arizona:The first restaurant outside California opened in 1960 in Arizona
1951 - Founded - San Diego: Robert O. Peterson founded Jack in the Box in San Diego in 1951

27. System Characteristics

28. Offering a varied menu of American favorites,
including its signature Thickburgers, for all dayparts

29. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private CKE Restaurants Inc. MBM Customized FD MBM Customized FDE. ParTech
St. Louis, Missouri 31 $5.65 Quick Service Burger
Industry Overview

30.  2,400-3,500 square feet, seat 40-100 guests
 Freestanding units
 Many sites open 24 hours
 Can be cobranded with Red Burrito
 Charbroiled Angus beef burgers
 Sandwiches, chicken tenders
 Housemade biscuits
 Low-carb, low-calorie menus
Concept Characteristics and Business Strategy

31. Key Events
2013 - Majority Stake Acquired : Roark Capital Group acquired a majority stake in CKE from Apollo Management
1997 - Acquired by CKE Restaurants
1973 - Imasco Ltd. Acquired Hardee's : Imasco Ltd. acquired the chain in 1973
1961 - Franchising Began and Hardee's Sold :The first franchised location opened and Leonard Rawls and Jim Gardner bought
out Hardee
1960 - Founded - Greenville, NC:Wilbur Hardee opened the first Hardee’s unit in Greenville, NC, in 1960

32. System Characteristics

33. Signature made-to-order burgers prepared with 100%
pure American beef

34. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private Whataburger Sygma Sygma XPIENT
San Antonio,Texas 33 $7.20 Quick Service Burger
Industry Overview

35.  2,500 square feet, 100 guests
 Freestanding A-frame structures
 Orange-and-white color palette
 Online retail shop
 One-, two-, three-patty burgers
 Chicken sandwiches, bites
 Combo meals
 Shakes, malts
Concept Characteristics and Business Strategy

36. Key Events
1966 - Added Enclosed Dining Room
1961 - Signature A-Frame Designed : A permanent A-frame building with an orange-and-white striped roof was designed in 1961
1953 - Franchising Began
1950 - Founded - Corpus Christi,TX: Harmon A. Dobson founded Whataburger in Corpus Christi,TX, in 1950

37. System Characteristics

38. Specializing in classic American charbroiled
hamburgers, chicken sandwiches, fries and shakes

39. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private CKE Restaurants Inc. MBM Customized FD MBM Customized FDE. ParTech
Carpinteria, CA 38 $7.30 Quick Service Burger
Industry Overview

40.  2,450-3,250 square feet, 65-115 patrons
 Freestanding, inline or kiosk
 Sister chain Hardee’s
 Cobranded with Green Burrito concept
 Thickburgers with range of toppings
 Chicken, fish sandwiches
 Sweet-potato, french fries
 Shakes, malts
Concept Characteristics and Business Strategy

41. Key Events
2013 - Roark Capital Group Acquired Majority Stake : In 2013, Roard Capital Group acquired a majority stake in CKE from Apollo
Management, a subsidiary of Columbia Lake Acquisition Holdings Inc.
2010 - Acquired by Columbia Lake Acquisition Holdings Inc. : CKE was acquired by Columbia Lake Acquisition Holdings Inc. in a
going-private deal that was valued at about $1 billion
2002 - Purchased Green Burrito and Red Burrito : CKE purchased Green Burrito and Red Burrito from Santa Barbara Restaurant
Group Inc. in 2002
2001 - Introduced Angus Burgers
2001 - Revamped Image :The chain revamped its image to appeal to younger male crowd
1997 - Purchased Hardee's : Carl's Jr. purchased Hardee's from Imasco for an undisclosed sum in 1997
1994 - Renamed CKE Restaurants Inc. : Carl Karcher Enterprises adopted the name CKE Restaurants Inc. in 1994
1981 - Carl Karcher Enterprises Went Public
1956 - Founded - Anaheim, CA: Carl N. Karcher founded Carl's Jr. in Anaheim, CA, in 1956

42. System Characteristics

43. Hamburgers and frozen custard featuring Midwest
beef andWisconsin dairy

44. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private Culvers Gordon Food Service Gordon Food Service RDS
Prairie du Sac,WI 44 $9.47 Quick Service Burger
Industry Overview

45.  3,600-4,500 square feet, 100-150 guests
 Freestanding in suburbs
 Blue-and-white color scheme
 Nostalgic, small-town service
 Made-to-order signature ButterBurgers
 Fried chicken, fish, sandwiches
 Frozen-custard desserts
 Value baskets, SnackPak meals
Concept Characteristics and Business Strategy

46. Key Events
1995 - Expanded Out of State - Illinois and Minnesota
1987 - Franchising Began
1984 - Founded - Sauk City,WI: George Culver and son Craig founded Culver's in Sauk City,WI, in 1984

47. System Characteristics

48. Signature Steakburger and hand-dipped shakes
served in a 24-hour diner atmosphere

49. Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Biglari Holdings Sygma Sygma XPIENT
San Antonio,Texas 48 $6.40 Quick Service Burger
Industry Overview

50.  3,400 square feet, 94 guests
 Freestanding, near highways and high-traffic areas
 Decor reminiscent of American diner era
 Food cooked in open kitchen
 Steakburgers in many varieties
 Melts, sandwiches, hot dogs
 Classic breakfast favorites
 Desserts, shakes, malts
Concept Characteristics and Business Strategy

51. Key Events
2010 - Acquired Western Sizzlin Corp. :The deal, which was completed by merging Western Sizzlin with a subsidiary of The Steak
n Shake Co., was valued at $38.8 million
1985 - Acquired by Consolidated Products Inc.
1982 - Majority Interest Acquired : Kelly and Partners Ltd. acquired an 85% interest in Franklin Corp.
1971 - Franklin Corp. Bought Controlling Interest in Steak n Shake
1969 - Sold to Longchamps Inc.
1934 - Founded - Normal, IL: Gus Belt founded Steak n Shake in Normal, IL

52. System Characteristics

53. AMIT KUMAR DAS
Program Manager, Capgemini
E-mail id: amit.b.das@capgemini.com
SOURCES:
www.qsrweb.com
www.technomic.com
www.mcdonalds.com
www.bk.com
www.wendys.com
www.sonicdrivein.com
www.jackinthebox.com
www.hardees.com
www.whataburger.com
www.carlsjr.com
www.culvers.com
www.steaknshake.com