Drip marketing is a highly effective and personalized form of automated marketing. See how you can create your own drip marketing campaigns and why they are effective for your customers.

1. Drip Marketing
10 Step Example of an Effective Drip
Marketing Campaign
SimplyCast
www.simplycast.com
866.323.6572

2. What is Drip Marketing?
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Drip marketing is the process of sending a
series of personalized automated
messages to a customer or sales lead over
a period of time.
Drip marketing helps nurture leads until
they either are ready to purchase or they
drop off.

3. Why Does Drip Marketing Work?
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Drip marketing is effective because it is based on customer
actions or triggers, which makes the messages highly
personalized and relevant, providing the customer with the
information they need
Drip marketing also helps the customer keep your company in
mind
Drip marketing is a great way to provide coupons and other
promotional material, enticing customer to purchase
Drip marketing is also useful for sending educational material,
known as content marketing, to help customers find more
useful information

4. Example Drip Marketing Campaign
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Message 1: “Hi Sara, thank you for signing
up for our monthly newsletter! This
message confirms your signup. As a
signup bonus, we would like to offer you
this 25% off coupon on any of our best
sellers.”
This message confirms the customer's
signup and provides a promotional offer

5. Example Drip Marketing Campaign
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Message 2: “Hi Sara, you recently made a
purchase of Pride and Prejudice. We hope you
are enjoying this great book, and we would like to
let you know that we also offer the entire Jane
Austen collection, both separately and as a box
set. Click here to view our collection.”
This message appeals to the customer's personal
interests and links to relevant information

6. Example Drip Marketing Campaign
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Message 3: “Hi Sara, you viewed our Jane
Austen collection. Are you thinking of adding to
your own library? If so, we would like to offer you
15% of your next Jane Austen book purchase or
30% off the complete box set. To redeem, enter
the code “Jane” when you check out.”
This message is triggered when the customer
has viewed but not purchased, and offers a
discount to encourage a purchase

7. Example Drip Marketing Campaign
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Message 4: “Hi Sara, we're glad to see you're
adding to your home library. We would like to let
you know about our yearly membership, which
provides a 15% discount on every purchase.
Click here to sign up.”
This message lets the customer know about the
benefits of a membership, a recurring source of
revenue for the company but also a smart idea
for a customer who purchases often

8. Example Drip Marketing Campaign
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Message 5: “Hi Sara, the holidays are coming up.
Don't forget about the book lovers in your life! We
have book suggestions from guest authors and a
list of the 10 most popular holiday-themed books
to help you decide.”
This message provides a seasonal reminder and
links to related educational resources

9. Example Drip Marketing Campaign
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Message 6: “Hi Sara, as our Christmas gift
to our customers we are giving away 20
signed copies of Ms. X's latest bestseller!
Click here to enter the contest!”
This message is designed to engage the
customer with a fun contest

10. Example Drip Marketing Campaign
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Message 7: “Hi Sara, don't forget to like us
on Facebook for exclusive promotions and
contests!”
This message encourages the customer to
engage with the business in another way,
building loyalty, and lets them know the
benefits of doing so

11. Example Drip Marketing Campaign
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Message 8: “Hi Sara, you have purchased
six books so far. Don't forget about our
membership. With the member discount,
you could have saved $22.95 on your
purchases. Click here to sign up today.”
This message reminds the customer of the
benefits of a membership and provides an
easy way to sign up

12. Example Drip Marketing Campaign
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Message 9: “Hi Sara, you visited our site and
began shopping but did not complete your order.
If you would still like to purchase, use the promo
code 2020 to receive a 20% discount. If you're
having trouble deciding on a book, check out this
recent list of bestsellers.”
More discounts and more educational resources
to help re-engage the customer

13. Example Drip Marketing Campaign
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Message 10: “Hi Sara, we're so pleased you have
signed up for our yearly membership! To update
your information at any time, please use this
form. As a thank you for joining, your first book is
free!”
Business has successfully gotten customer to
sign up for membership, and now the
personalized messages continue with discounts,
renewal reminders, contests and more

14. Contact SimplyCast
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We offer an automated drip marketing
solution that is easy to use and
competitively priced. We call it customer
flow communication.
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www.simplycast.com
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866.323.6572
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sales@simplycast.com
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customercare@simplycast.com