From #SMILE2013 March 2013

1. Silvia Cambié
Head of Social Media, simply-goodadvice
Ciara O'Keeffe
Corporate Relations Manager Global
Channels and Digital Strategy at Diageo

2. Diageo is the world’s leading
premium drinks company
No.1 No.1 No.1 No.1
Vodka & No.1 Premium Scotch Whisky Tequila
No.1 Premium brand Imported Gin
Spirit by volume
In US
No.1 No.1
Canadian
whisky Stout
No.1
Liqueur
A truly global company, with net sales of £10,762 million in 2012 and 8 out of the top 20 brands.
Trading in over 180 markets, with over 25,000 people in around 80 countries. 42% of our business
is in the new high-growth markets of the world. source: Impact data 2012

3. Diageo Mosaic - Key stats
c20,000 employees accessing Mosaic
• Employee Portal
– Launched in late July as the homepage for all employees
– More than 6.5 million page views to date – with 99.9% availability
– Australasia portal launched in mid-August
– WestLAC due to launch in mid-March
• Communities
– Over 400 sites created since Mosaic team sites/communities launched
– Some of the top sites get an average of 9,500 views each per month
– Used by teams, brands, functions, projects, competitions, etc.

4. WestLAC portal - English

5. Reserve community

6. Diageo Way of Selling University portal

7. Innovation community

8. Leadership Community

9. CR Director’s blog

10. Mobile

11. Conversations

12. WestLAC portal - English

13. Onno Hektor
Vice President EMEA,
NewsGator Technologies

14. NewsGator
Footprint 2012 NewsGator Customer references
} 4,5m real enterprise deployments
} 400 real enterprise customers, all fortune 500

16. The
Future
of
Work

17. Building the Social Workplace
WORK
THINK
LOVE
Produc:vity
by
Produc:vity
by
Produc:vity
by
Connec:ng
Hands
Connec:ng
Brains
Connec:ng
Hearts

18. Building the Social Workplace
✓
Encourage
Engage
Human
Empower
Produc:vity
NewsGator Technologies © 2012 – Company Confidential

19. Adoption of disruptive technologies in large
enterprises
1970
2008
1839
The
Telephone
(1:
1)
E-­‐Mail
(1
:
Many)
Enterprise
Social
(Many
:
Many)

20. Enterprise Social
Business Market NewsGator product positioning
Enterprise
Social
?
Advanced
Jive
Yammer
Novice
Sharepoint
2013
(Naked)
Sharepoint?
No
Yes