4. What’s in a name?
what we call things matters
digital comms? Digital marking?
Digital engagement?
So what does “digital” mean?
you tell me on
with #digdef
Thursday, April 26, 12
5. Try this
Replace digital
with
@markmedia
NETWORK
Thursday, April 26, 12
6. Networking
The ability to
search for
synthesize
interact with
disseminate
relationships/information/data
@markmedia
Thursday, April 26, 12
7. Networking
involves
Understanding different social & cultural contexts
Networks are/can be
aggregators, filters, curators
@markmedia
Thursday, April 26, 12
8. We are at the beginning of
a massive societal/organizational shift from
hierarchy and bureaucracy
to
networks and ad-hocracy
from
knowledge building as reduction
to
knowledge building as expansion
8
Thursday, April 26, 12
9. Participatory Culture
Sharing
shit
makes
us
all
smarter
@markmedia
Thursday, April 26, 12
12. Read
this
book!
@markmedia
Thursday, April 26, 12
13. The networking of knowledge
the smartest person in the room
is the room itself - the network
connects us to us & more us
(think we, not “them”)
Dave Weinberger
@markmedia
Thursday, April 26, 12
14. The networking of knowledge
Paper = reduction
networks = expansion
Dave Weinberger
@markmedia
Thursday, April 26, 12
15. The networking of knowledge
knowing-by-reducing to fit paper
(library, encyclopedia, journal)
Knowing-by-including
(every draft of every idea in a linked network)
Dave Weinberger
@markmedia
Thursday, April 26, 12
16. The networking of knowledge
Facts Vs Networked Facts
Facts ≈ printed tables of data
networked facts ≈ linked data
Dave Weinberger
@markmedia
Thursday, April 26, 12
17. The networking of knowledge
Our task?
build smart networks
(bad networks make us stupider)
@markmedia
Thursday, April 26, 12
18. Everything changes
Now is the slowest
change pace you will
ever experience
Thursday, April 26, 12
19. Everything changes
Change is disruptive
Disruption is friction
Friction is painful
The change will hurt
It *will* fuck you up
Thursday, April 26, 12
20. continuous development to mobility.
All communications are being affected .
From broadcast to multicast.
Thursday, April 26, 12
23. Traditional authorities loose their grip
before
new authorities have settled in
Traditional business models loose their grip
before
new models have settled in
@markmedia
Thursday, April 26, 12
24. Some things you can’t stop
BUT
You can influence their effects
@markmedia
Thursday, April 26, 12
25. its about the trajectory
not the now
The Locomotive Act 1865 (Red Flag Act)
The Locomotive Act 1865 (Red Flag Act):
■ Set speed limits of 4 mph (6 km/h) in the country and
2 mph (3 km/h) in towns.
■ Stipulated that self-propelled vehicles should be
accompanied by a man with a red flag walking 60 yards
(55 m) ahead of each vehicle. The man with a red flag or
lantern enforced a walking pace
@markmedia
Thursday, April 26, 12
26. Moore’s Law
computing power doubling for the same price every 18 months.
iPhone/Android/whatever will be 64 times as powerful as the one you
have
Strategies, therefore, need to written with that known future in mind,
not the present.
@markmedia
Thursday, April 26, 12
27. The worst piece of shit you will ever have
trajectory - not now
Thursday, April 26, 12
28. It is not the strongest of the species
that survives
a Nor the most intelligent
But the ones most
n
d responsive to change o
a t
p
t s
i i
o z
n e
28
Thursday, April 26, 12
29. Some pointers to networked behavioral
changes
Remember: think trajectory - not now
@markmedia
Thursday, April 26, 12
30. The networking of images
Take a picture
Oh - and sound (audioboo) and video (keek)
@markmedia
Thursday, April 26, 12
31. 4.5 million photos are
uploaded each day to
Instagram
@markmedia
Thursday, April 26, 12
34. Networks by nature decentralize
encourage transparency
Transparency isn’t just a word.
If you don’t intend to practice it, don’t preach it.
@markmedia
Thursday, April 26, 12
36. No More:
The invisible posse
@markmedia
Thursday, April 26, 12
37. No More:
The ghost gang
@markmedia
Thursday, April 26, 12
38. The website is not where they go
it is where they are sent
http://ink361.com/#/tag/
simplysummit
@markmedia
Thursday, April 26, 12
39. Networks
The network is becoming the base unit of communication
As networks develop, the ability to deliver
useful services and relevant
content/advertising/interaction
will be decisive
@markmedia
Thursday, April 26, 12
40. Networks are
sentient social communicative
objects
@markmedia
Thursday, April 26, 12
41. You just don’t lose an
individual
You lose their network
@markmedia
Thursday, April 26, 12
42. It is too late to create your
network when you need
your network
@markmedia
Thursday, April 26, 12
43. If your network gives you shit
it is because you are
shit at choosing your network
@markmedia
Thursday, April 26, 12
44. if content is king
context is empress
@markmedia
Thursday, April 26, 12
45. Use tools that people use. Not tools
that your IT-dep. uses
@markmedia
Thursday, April 26, 12
46. The networking of knowledge
Filters no longer filter out
they filter forward
(they bring results to the front)
oh, as an added bonus - Social filtering fucks up seo
@markmedia
Thursday, April 26, 12
47. Simply Goodbye
I’ve been
@markmedia
markmedia@gmail.com
@markmedia
Thursday, April 26, 12
