1. High internal social media functionality
100
90
VDW
GE
PwC
80
Low collaboration
70
Philips
Random
House
UBS
High collaboration
NBC
Universal
NFUM
Elsevier
Pearson
NATO
60
Thomson
BASF Reuters
UniCredit
Diageo
Unilever
Ubisoft
RBS
50
40
30
20
10
AHOLD
0
0
10
20
30
40
50
60
70
Low internal social media functionality
80
90
100

2. High internal social media functionality
100
90
VDW
GE
PwC
80
Low collaboration
70
Philips
Random
House
UBS
High collaboration
NBC
Universal
NFUM
Elsevier
Pearson
NATO
60
Thomson
BASF Reuters
UniCredit
Diageo
Unilever
Ubisoft
RBS
50
40
30
20
10
AHOLD
0
0
10
20
30
40
50
60
70
Low internal social media functionality
80
90
100