It's a presentation on Tata Group with SWOT Analysis.

1. A BUSINESS ORGANISATION
AND ITS ANALYSIS

2. • Familiarise With A
1 Business Organisation
• Explore Various Aspects
2 Of Organisation
• Conclude Its Current
3 Position

3. • Background
• Hierarchy
• Products &
Services
• Marketing
Strategies
• Current Position

4. LEADERSHIP WITH TRUST

9. Businesses Entered Businesses Exited
Textiles Printing Cosmetics Pharmaceuticals Insurance
Home
Hospitality Airlines Air-conditioning Control Systems
Entertainment
Steel Chemicals Commercial Vehicles Financial Services Drug Discovery
Consumer
Power International Trade Watches Realty
Electronics
Property
Cement Tea & Coffee Oil Drilling Financial Services
Development
Information
Soaps and Toiletries Locomotives Telecommunications
Technology
Passenger Cars
Auto-components
Retailing

16. Coffee Mobile Web Access Modem

17. Small Car Mineral Water

18. DTH Service Tea Products

19. GSM Mobile Network Provider Water Purifier

20. Luxury Car Salt Products

21. Mid Size Car Luxury Hotels

24. There Are Two Types Of Marketing
Strategies Used For The Marketing Of
TATA Nano:
 Online Marketing
 Offline Marketing

28. It Is A Useful Analysis That Takes Into
Consideration Not Only Your Own
Business But Your Competitors’ Activities
And Current Industry Happenings As Well.

29. Strengths
Weakness
Opportunities
Threats

33. •Goodwill Of Brand. •Lack Of Competence.
•Existing Dealers & Service Networks. •Lack Of Reliable Technology In
•Large Shareholder Base For Capital Automobiles.
Needs. •Don’t Have Luxury Car Brand Of Its
Own.
•
•
•

38. Sectorwise Operations

39. 2007 (BSE)

40. 2008 (BSE)

41. 2009 (BSE)

42. 2010 (BSE)

43. % Share in BSE
% Share in BSE

46. From Our Analysis Of Tata Group We Can
Conclude That Tata Is A Very Strong Contender
In Indian As Well As International Market.
It Has Built A Very Strong Brand Of Its Own And
With All The Ups And Down It Has Maintained
Its Status And So It Will Do In Coming Future.
It’s A Company To Watch In The Coming Years.

47. • Wikipedia
www.wikipedia.org
• Tata Group Official Website
www.tata.com
• Blogger
www.blogger.com
• Mayank Dhingra, Business Writer
http://mayank.name
• The Economist
• Fortune 500
www.cnnmoney.com
• And Many More…

48. QUESTIONS?

50. The major sections of the site are:
Gallary
Game Community
Why Nano?
Booking Details
BACK

51. The Various Social Networking Sites Used:
Blog
Orkut
Facebook
YouTube

53. Orkut Is One Of The Most Popular Social
Networking Platforms In India.
There's A User Profile For Nano Which Has A
Few Pics And Videos
Has Around 350 Friends.
A Group Dedicated To The Care Which Has
Around 11,000 Members, Started Back In
May, 08.

54. Facebook Is A Top Networking Site Amongst
Indians.
There's A Fan Page For The Car With About
6000 Fans, A Few Videos And Picture Albums.

55. There's Also A Youtube Channel For Tata
Nano Where You Can Subscribe To Videos.
Has Managed To Generated More Than
10,000 Views On Videos Of The Car.
BACK

56. The Online Booking Of TATA Nano Has Given
Boost To The Sales As Now Due To Online
Registration It Became Easier To Buy Nano.
It Did Definitely Generate A Lot Of Excitement
On The Web In General.
BACK

57.  The Blogosphere And
Indian Media Sites
Were Full With Ads For
Tata Nano.
 The Ads Came In All
Shapes And Sizes And
Were Definitely
Noticed.
BACK

58.  The Game By Zapak Was
A Great Move To Spread
Word About The Car.
 There Are A Lot Of Claims
That The Game Has Been
Played Millions Of Times
Since Its Launch.
 It's A Simple And Easily
Accessible Game, Which
Anyone With A Browser
And Internet Connection
Can Play.
BACK

59. Tata Partnered With A Few Banks For Releasing
Application Forms.
ICICI Bank For Example Initiated A Whole
Campaign To Get Noticed And Spread The
Word.
BACK

60. As Is The Case With Most Automobile
Companies, Tata Too Ran A Series Of
Promotional Activities On Malls To Get Nano In
Front Of Perspective Buyers.
BACK

61. Tata, A Giant Brand That It Is Has Leveraged It's
Umbrella Groups To Market Nano.
You Can Find Nano Merchandise, Application
Forms And Demo Cars In Tata Indicom, Titan,
Croma And Westside Stores.
Tata Indicom Had Also Offered A Money-back
Offer With Every Application Form.
BACK

62. BACK