This document provides an overview of 21 essential tips for social media marketing. It discusses setting up feeds and tracking discussions on platforms like Wikipedia, Twitter, and forums. It also covers optional tracking of aftermarket sales on eBay and Craigslist. Additional tips include using social networks to reach customers, engage fans on Facebook, and leverage hashtags and retweets on Twitter. The document emphasizes listening to customers, consistency, and using the right applications to inform potential customers.

1. 21 Essential
In
Social Media Marketing
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2. Welcome
Welcome to Simplymyservices.in “21 Essential In Social Media
Marketing” Presentation. This presentation will provide you with
information to quickly and effectively plan, build, maintain and
promote your business.
Social media has become an effective vehicle for content distribution,
and products are no exception. According to the Small Business
Success Index, sponsored by Network Solutions (2010), one in five
small businesses are now actively using social media. About 75% of
those surveyed have a company page on a social networking
site. What makes social media so effective for marketing
purposes? The simple answer is that it gives your product massive
exposure across a wide range of platforms.
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3. 1. Start With a Feed
A “feed” is a summary of web content that is updated on a regular basis. It
allows users to keep informed of a website’s latest changes. The
predominant feed format is Really Simple Syndication (RSS) 2.0.
Feeds allow you to easily see new content. A summary or “headline” view lets
youquickly scan recent content changes, and headlines are linked to their
appropriate content. RSS readers are very useful because you no longer have
to search for relevant information; you simply save your search queries in the
reader and the relevant information will come to you.
Unless you have another blog aggregator that you prefer, I recommend you
sign up for Google Reader.
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4. 2. Track Wikipedia
Wikipedia is where experts, industry leaders, researchers and other key
influencers talk. You may have thought it was just an online encyclopedia, but it
has a forum for every single article posted. Lively discussions are often ongoing
behind the scenes, as each article has its own discussion page where
Wikipedia editors debate and discuss.
You’ll want to know what people are saying about your page, your competitors
and your industry.
Subscribe both to edits made to each article you select as well as its
corresponding discussion page, in order to monitor what people are saying.
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5. 3. Track Tweets, Comments and
Discussions
Twitter is one of the main places online that comments go viral. Companies like
Dell and Southwest Airlines monitor Twitter in real time so that a negative tweet
about a product or service can be addressed quickly by customer service.
It is also important to note that Google indexes tweets. If your company, product
or brand is being tweeted about, you’ll want to know.
Luckily, Twitter is equipped to send information to your social media
dashboard.
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6. 4. Optional Tracking
If your industry has strong aftermarket sales, you may wish to monitor prices.
eBay and Craigslist are the top aftermarket sales sites. The prices people are
paying for your products there will help you determine aftermarket value.
Go to eBay. Enter a search query. Scroll to the bottom and click the orange
RSS button, and paste the link in your aggregator.
Go to Craigslist. Enter a search term. Look for the RSS feed. You know what to
do.
If you want to monitor your competition, or any webpage in particular,
subscribe to an RSS feed at WatchThatPage. It will notify you any time a page
is changed.
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7. 5. Why Businesses Should
Use Social Networking
Reach large numbers of potential customers
Build relationships and loyalty with current customers
Get feedback to improve your business
You may choose to use Twitter, Facebook, Foursquare or any or all of the
myriad of alternatives but you really should embrace social networking and
discover its potential for your business. After all, if everyone else is using social
networking there must be a reason or they would soon stop. If you don't feel
confident to tackle this area yourself find someone who does, inside or outside
your business, but don't get left behind. Your competitors are probably using
social networking so it is definitely time you did too.
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8. 6. How a SMM Agency Can
Change Your Business Returns
Blogging
A good Social media marketing agency takes up the task of creating a blog for your website and
updating it frequently. Blogging can be formal and highly informative that is used to drive huge traffic to
your website. Thus, it is extremely important to ensure if the SMM firm does this task efficiently.
Micro-blogging
This is yet another important service offered by good SMM companies online. Micro-blogging refers to
tiny snippets of information sent on a micro-blogging site. Popular micro-blogging sites are Twitter and
Tumblr. These sites allow users to send and read regular updates from 'followers'. You are free to post
updates on any topic including industry news and trends, promotion of brand etc.
Social Networking Web Sites
Regular updates and information about latest trends on your website can be posted on various social
networking web sites, which are visited by millions of visitors in routine. You can also incorporate
relevant pictures, content, discount coupons, website links and even videos for business promotion
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9. 7. Managing Your Company's
Social Media Presence
Social media is about return on engagement. Your customers, clients, and
partners are watching and reading...EVERYTHING. It's critical to remember
this! Social media is a great tool for genuine interaction with people all over the
world.
Do a lot of listening. Don't just try and shove products and services at people
you're connected with on Facebook and Twitter. Simply engage in conversation.
Be genuine.
Social media isn't an opportunity to reinvent your brand, but to widen your
brand's reach. Remember the mantra, "if you're not networking, you're not
working."
Great foundation for any company's marketing plan across the board-not just in
the social media realm, but in every facet of how to effectively market your
company's products or services.
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10. 8. Social Media Can Help Contact
Centres Enhance Customer Service
Research by Dimension Data revealed that a growing number of contact centres worldwide are dealing
with more modern forms of communication such as online enquiries, SMS texts and live web chat.
The study found that nearly two thirds were handling online enquiries, while almost half were managing
text interactions and a quarter of respondents were offering live chat over the internet.
An increasing number of businesses are keen to exploit the customer service benefits of social
networking websites like Facebook and Twitter as a channel that can quickly deal with consumer
complaints and queries.
As more consumers use the internet to interact with businesses it is of growing importance that
organisations enhance their online presence by appearing on as many communication channels as
possible.
Dimension Data discovered that nearly 20 per cent of research participants reported that their contact
centre was currently utilising social media and this number is expected to rise to one third over the next
two years.
The growth in technology means that firms should now see their traditional contact centres more like
customer management agencies as there is a greater opportunity to develop a lasting relationship with
consumers.
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11. 9. Making a Custom Facebook
Fan Page
Page Identity
When people come to your page they need to see what you're all about before they even click the like
button. If you're not clear about what you are and what you do than people will get the wrong message
and potentially not give you a like.
Get the Right Apps
Depending on what your fan page is about will determine the apps you want to install for it. Facebook
offers a ton of apps for free that are quite useful. You can add things like a streaming music player,
movie updater, mobile capability and search engine integration
Pictures are Worth a Thousand Likes
People are much more likely to see a picture and make an opinion before they ever read text. If you
have captivating images for your fan page people are more likely to stop and spend more time there. If
your page looks boring and unpleasing then why should they stop and read anything you've written?
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12. 10. Facebook is an attractive
and cost-effective marketing
tool
Facebook Pages are visible to everyone
Facebook Pages can have an unlimited number of fans
Users can automatically support your Facebook Page without
confirmation.
You can send Updates to all your fans
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13. 11. Increase Facebook Fans
Custom Welcome Page
Remind Them
Incentivize
Call Them To Action
Interact
Be A Tease
Explain Yourself
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14. 12. Twitter Marketing ?
Twitter can be a powerful marketing tool that, if used correctly, can be effective
in providing the same or even more income than your current full time career. In
its simplest form, Twitter is a social networking website that allows you to share
a small fragment of your thoughts and opinions at the exact moment that it
occurs with anyone that has opted-in to follow your tweets. Hence the catch
phrase on the Twitter sign-up page, "What Are You Doing?" Twitter can be
explained as the combination of Facebook, instant messaging and sms all rolled
into one simple, yet brilliant package
You might be thinking "wow, big deal" but there is massive potential in this mini
social networking site to meet other like-minded people, share info and web site
links and promote products and businesses. And those factors combined with
the ability to gain thousands of followers make it a perfect platform for business.
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15. 13. Really like to become more
socially online?
Tip 1: Start Humble and Small
Tip 2: Get a Widget
Tip 3: Always Test your Widgets and Buttons!
Tip 4: Always Attract your Followers.
Tip 5: Try To See What Pros are doing.
Tip 6: Find People That Share the same Interest
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16. 14. Using Right Facebook
Applications For Your Business
Facebook applications to inform the potential customers about your company
and your business. Remember, it is one of the best ways to interact and
communicate with your customers on their own turf.
Did you know that you can achieve viral marketing objectives easily and quickly
through the right use of Facebook applications? You will be able to raise the
interests of various non-users of the social media site through newsletters and
emails by your customers or the Facebook "friends". In addition to this you will
be able to direct maximum traffic towards your actual official website.
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17. 15. What Role Does Social
Media Play in a SEO Strategy?
It has been confirmed by Google that they are giving social media bookmarks
more and more value when it comes to search engine rankings. That means
every website owner and SEO expert should be using social networking as a
search engine strategy. But how important is it really that a site is getting social
media traffic, and what is the very best service to use?
SEO and social networking, often called Web 2.0, adds action to a website and
loads of social votes as well. Search engines do not only look for back-links and
on site SEO any more, they are constantly checking out the activity of the site
like updates and also web 2.0 elements and analyze the web page's SEO and
social networking activity accordingly.
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18. 16. Use Social Media to
Promote Your Business
Don't sell too fast!
Being "social" is about connection and feedback. Instead of using the medium as a sales tool, try to get
feedback about how your customers feel about your products. Apply that feedback to your business,
and improve your current offer.
Spread your efforts...slowly
Just like any other human institution, each social media site has a different character. You are more
likely to succeed if you slowly build a separate strategy for each of them.
Consistency pays off
That means you have to always stay fresh. People's attention spans are especially short when they are
using social media sites. You will have to engage them; it's not enough to display your logo,
surrounded by fancy graphics.
In order to leverage your efforts, you need to become familiar with viral features, such as the Facebook
"Like" button. Such mechanisms allow your content, and promotions, to be spread all over the internet
by users
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19. 17. Basic Rules of Social
Media Marketing?
Update!
No pitching!
Communicate with your audience.
Choose Wisely.
Handle angry customers with class.
Link to others
Share!
Start a weekly trend.
Link to your blog
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20. 18. Effective Ways to Market
Your Products
Viral Marketing is an effective online marketing tool wherein customers are
involved in spreading the marketing message to other people in their peer group.
The businesses send information, interactive games, video clips, promotional
emails and any digital media to a customer, who in turn will be encouraged to
distribute it to others.
Email marketing
Facebook Ads
Google Adwords
YouTube videos
Articles
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21. 19. Get the Most Out of Your
Content
eBooks: eBooks are a great tool when it comes to content. The writing of an
eBook is much simpler than the writing of a print book. You can take all of the
content from your website and put it into an eBook.
Guest blogs post: You will build a large number of links and generate a lot of
website traffic if you publish guest blog articles.
Creating a membership area: You can make access to your content more
exclusive than merely putting it out there for anyone and everyone
Podcasting: Podcasting is another great way to share your content and to
increase your web presence.
Making videos: Once you have made your podcast, making a video from that
content is a natural choice.
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22. 20. Tips to Build a Stronger
LinkedIn Profile
1. Don't just cut and paste sections from your résumé, that backward-looking document. LinkedIn shows
your past experience and more: your present efforts and future aspirations.
2. Borrow from the best marketers you know. Draw inspiration from others you respect. Adapt smart wording
you see them using to your own personal style and branding.
3. Write a dynamic personal tagline. That 120-character line of text under your name that LinkedIn calls your
Professional Headline is the first impression you make in your profile. It defines you all over LinkedIn.
4. Put your polished elevator pitch to eve n better use. Your self-description, practiced and refined, is the
essence of who you are and succinctly positions what you do.
5. Identify your background and show yourself as greater than the sum of the experience you had. The
Experience and Specialties fields drive your personal SEO in LinkedIn searches; knit in Google keywords
to improve being found in a search.
6. You must have a good photo. A clear picture of what you look like, a friendly, approachable face, is a
basic, yet underutilized, tool to reinforce your brand
7. Further show your ideas and voice, different from the crowd. Use the powerful free LinkedIn apps to
showcase your voice.
8. Make your profile 100% complete; get a personalized LinkedIn URL. Look your very best, fully rounding
out your LinkedIn profile to tell WHO you really are.
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23. 21. Using Mobile Applications to
Market to Social Networks: Ready,
Set, Check-In!
Marketers are a buzz over the potential mobile marketing offers. Experts predict
that almost half of US mobile phone users will have a smart phone by the end of
2011, so interest in marketing to mobile users has reached a tipping point.
Coupons
Sweepstakes
Mayor Reward
Trips
Education
Sponsor Reward
Enhancing Membership
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24. Congratulations
Congratulations! After reading the information in this guide, you should be better
informed about the overall process of getting your socializing your business.
The best advice may be to start slowly and grow your site to meet the needs of
your business.
We hope that you feel well informed about techniques for social media for your
business. We would like to invite you to see how Simplymyservices.in can help
you to create a winning social media business.
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25. Simplymyservices.in Features
Everything you need to START Internet Marketing for your business:
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