2. Service
Services are deeds, processes, and performances.
Services include all economic activities whose output is not
a physical product or construction, is generally consumed
at the time it is produced, and provides added value (e.g.,
convenience, amusement, timeliness, comfort, health) in
forms that are essentially intangible.
3. Tangible Good
Service With
With
Pure Tangible Accompanying
Accompanying
Good Hybrid Offer Minor Goods
Services Pure
Service
Auto With Airline Trip With
Restaurant
Soap Accompanying Accompanying
Repair Services Snacks Education
8-3
4. Health Care
hospital, medical practice, dentistry, eye care
Professional Services
accounting, legal, architectural
Financial Services
banking, investment advising, insurance
Hospitality
restaurant, hotel/motel, bed & breakfast
Travel
airlines, travel agencies, theme park
Others
hair styling, pest control, plumbing, lawn maintenance,
counseling services, health club, education