This document provides an overview of social media and tips for getting started. It defines social media as networking, sales, customer service and more. The key aspects to consider when starting are: identifying yourself as a business or personal account, determining your target audience, and setting a budget based on your available time versus money. Popular social media sites are then outlined for business-to-business and business-to-consumer uses. The document concludes with various tricks and tips for optimizing accounts on sites like Facebook, Twitter, LinkedIn and Pinterest.

2. What
is
social
media?

4. Social
Media
is
Networking,
Sales,
Customer
Service,
and
so
much
more.
• If
you
wouldn’t
do
it
here,
you
shouldn’t
do
it
there.
• Listen
more
than
you
speak.
• Give
others
credit.
• Remember
you’re
talking
to
real
people.

5. Social
Media
What
do
I
do
now?

6. Who
are
you?
When
first
starFng
social
media,
you
first
must
figure
out
who
you
are:
• Are
you
a
business?
• Is
this
personal
or
professional?

7. Who
is
your
target
audience?
•
•
•
•
•
Customers?
Employers?
Businesses?
CEOs?
Or
the
average
joe?

8. Budget
Time
VS
Money
The
amount
of
Fme
you
can
invest
can
help
you
lower
the
amount
of
money
you
need
to
spend.
Social
media
efforts
can
be
cheap
or
costly,
it
just
depends
on
how
much
effort
you
want
to
put
in.

9. Where
to
start?
Your
answers
to
the
previous
quesFons
will
lead
you
to
where
you
need
to
start
and
where
you
should
focus
your
Fme
and
money.

11. Most
Popular
Sites
•
•
•
•
•
•
Facebook
Linkedin
TwiTer
Google+
YouTube
Pinterest

12. Most
Popular
Sites
–
B2B
Linkedin
TwiTer
Facebook

13. Most
Popular
Sites
–
B2C
Facebook
Pinterest
TwiTer

14. Why
not
Google+?
1. Google+
requires
businesses
to
have
a
business
page.
(similar
to
Facebook)
2. Unlike
Facebook,
G+
won’t
allow
you
to
“pay
to
be
noFced”.
So
you
have
to
drive
people
to
the
page
yourself.
3. The
amount
of
people
on
G+
looking
and
“circling”
businesses
is
very
small.

15. Get
Thee
On
Google+
1. SEO
–
Google+
Pages
especially
if
you
link
it
to
your
website,
will
help
give
you
reliability
and
weight
in
Google.
2. Google+
Pages
show
up
in
searches
and
can
help
direct
people
to
your
website.

16. Ge_ng
Started
• Don’t
take
on
more
than
you
can
chew.
• Set
a
schedule.
– How
oben
to
post?
– What
Fme
of
day?
– How
much
Fme
per
day
can
you
set
apart?
• Use
tools
to
help
you
manage.

17. Most
Small
Companies
• Can
manage
their
social
media
with
less
than
5
hours
per
week
invested.
• Companies
using
social
media
for
sales
leads
or
B2B
may
need
to
invest
up
to
20
hours
a
week
in
social
media.

18. Tricks
&
Tips

19. Don’t
Half-­‐Ass
It
•
•
•
•
•
•
Use
quality
graphics
that
fit
Fill
out
everything
Put
your
important
links
into
each
profile
Use
a
well
wriTen
bio
with
correct
grammar
Be
consistent
Be
kind

20. Facebook
• Pay
to
Play
• Great
content
helps
retain
followers
• Views
depend
on
two
factors:
– How
intensely
your
fans
want
your
content.
– How
much
you
spend

21. TwiTer
• Requires
more
content/posts
• Quality
content
is
key
• The
second
most
Fme-­‐commitment
of
all
the
networks
• Most
limited
characters/post
• Easiest
one
to
do
without
paying
money
• Does
have
$$
opFons

22. Linkedin
• Used
primarily
by
people
looking
to
connect
with
businesses
• $
is
oben
required
to
reach
the
person/
company
you’d
like
• Requires
a
personal
touch
• Requires
a
very
hands-­‐on
approach
like
cold
calling
for
lead
generaFon
• Company
pages
add
to
company
reliability

23. Pinterest
• No
$$
needed
• Requires
a
high
number
of
photos
and
graphics
• Most
Fme
consuming
network
• Content
is
key
– Quality
of
content
– Large
#
of
posts

24. Key
Points
for
All
Networks
• Graphics
–
photos
are
usually
key
for
people
to
noFce
your
posts
and
oben
get
the
best
responses.
• Videos
–
second
only
to
photos,
videos
are
a
great
way
to
get
your
message
out.
• Be
generous
in
your
content:
praise
others,
give
thanks,
and
share
things
important
to
your
audience.

25. QuesFons?