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Chapter  4 Retail Institutions by Ownership RETAIL  MANAGEMENT: A STRATEGIC APPROACH ,   10th Edition BERMAN   EVANS
Chapter Objectives ,[object Object],[object Object],[object Object]
Figure 4-1: A Classification Method for Retail Institutions I  Ownership II Store-Based Retail Strategy Mix III Nonstore-Based  Retail Strategy Mix
Ownership Forms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Independent Retailers ,[object Object],[object Object],[object Object],[object Object]
Competitive State of Independents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 4-2: Useful Online  Publications for Small Retailers
Store-Based Retail  Strategy Mixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chain Retailers ,[object Object],[object Object],[object Object]
Competitive State of Chains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 4-3: The Body Shop
Nonstore-Based Retail Strategy Mixes and Nontraditional Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Franchising ,[object Object],[object Object]
Franchise Formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 4-5: Business Qualifications Sought by McDonald’s for Potential Franchisees Financial resources Customer and  employee focus Strong credit Willingness to  complete training Ability to manage  finances Planning ability Growth capability Ideal Franchisee Experience Full-time commitment
Figure 4-6: Structural Arrangements in  Retail Franchising
Wholesaler-Retailer  Structural Arrangements ,[object Object],[object Object]
Figure 4-7: Franchise and  Business Opportunities
Competitive State of Franchising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
From the Franchisor’s Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leased Departments ,[object Object],[object Object],[object Object]
Competitive State of  Leased Departments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definition- vertical marketing  system ,[object Object],[object Object]
Figure 4-8a: Vertical Marketing Systems Independent Channel System Functions:   Manufacturing Wholesaling Retailing Ownership: Independent Manufacturer Independent Wholesaler Independent Retailer
Figure 4-8b: Vertical Marketing Systems Partially Integrated Channel System Functions:   Manufacturing Wholesaling Retailing Ownership: Two channel members own all facilities and perform all functions
Figure 4.8c: Vertical Marketing Systems Fully Integrated Channel System Functions:   Manufacturing Wholesaling Retailing Ownership: All production and distribution functions  are performed by one channel member
Figure 4-9: Sherwin-Williams’ Dual Vertical Marketing System

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4retal instbyownrship

  • 1. Chapter 4 Retail Institutions by Ownership RETAIL MANAGEMENT: A STRATEGIC APPROACH , 10th Edition BERMAN EVANS
  • 2.
  • 3. Figure 4-1: A Classification Method for Retail Institutions I Ownership II Store-Based Retail Strategy Mix III Nonstore-Based Retail Strategy Mix
  • 4.
  • 5.
  • 6.
  • 7. Figure 4-2: Useful Online Publications for Small Retailers
  • 8.
  • 9.
  • 10.
  • 11. Figure 4-3: The Body Shop
  • 12.
  • 13.
  • 14.
  • 15. Figure 4-5: Business Qualifications Sought by McDonald’s for Potential Franchisees Financial resources Customer and employee focus Strong credit Willingness to complete training Ability to manage finances Planning ability Growth capability Ideal Franchisee Experience Full-time commitment
  • 16. Figure 4-6: Structural Arrangements in Retail Franchising
  • 17.
  • 18. Figure 4-7: Franchise and Business Opportunities
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Figure 4-8a: Vertical Marketing Systems Independent Channel System Functions: Manufacturing Wholesaling Retailing Ownership: Independent Manufacturer Independent Wholesaler Independent Retailer
  • 25. Figure 4-8b: Vertical Marketing Systems Partially Integrated Channel System Functions: Manufacturing Wholesaling Retailing Ownership: Two channel members own all facilities and perform all functions
  • 26. Figure 4.8c: Vertical Marketing Systems Fully Integrated Channel System Functions: Manufacturing Wholesaling Retailing Ownership: All production and distribution functions are performed by one channel member
  • 27. Figure 4-9: Sherwin-Williams’ Dual Vertical Marketing System