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Gender,	
  Emotion	
  
                                    and	
  Personality:	
  
Matsumoto, D. & Juang, L. (2007).
Culture and Psychology (4th Ed.).
          Wadsworth.
                                    A Culture and Psychology Perspective

                                                   Prof. Dr. Hora Tjitra & Daisy Zheng, Zhejiang University
                                                                                      Hangzhou, February 2011
Definition of Sex and Gender

 Sex
 Biological	
  and	
  physiological	
  
 differences	
  between	
  males	
  
 and	
  females.

 Sex Roles
 Behaviors	
  expected	
  of	
  males	
  
 and	
  females	
  in	
  rela:on	
  to	
  
 their	
  biological	
  differences	
  
 and	
  reproduc:on.

 Sexual Identity
 Degree	
  of	
  awareness	
  and	
  
 recogni:on	
  of	
  sex	
  and	
  sex	
  
 roles	
  an	
  individual	
  may	
  have.	
  


 	
  




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                        2
Definition of Sex and Gender

 Sex
 Biological	
  and	
  physiological	
  
 differences	
  between	
  males	
  
 and	
  females.

 Sex Roles

                                                     CULTURE
 Behaviors	
  expected	
  of	
  males	
  
 and	
  females	
  in	
  rela:on	
  to	
  
 their	
  biological	
  differences	
  
 and	
  reproduc:on.

 Sexual Identity
 Degree	
  of	
  awareness	
  and	
  
 recogni:on	
  of	
  sex	
  and	
  sex	
  
 roles	
  an	
  individual	
  may	
  have.	
  


 	
  




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                        2
Definition of Sex and Gender

 Sex                                                                                Gender	
  	
  Behaviors	
  or	
  pa,erns	
  of	
  ac0vi0es	
  that	
  a	
  society	
  or	
  culture	
  
 Biological	
  and	
  physiological	
                                               deems	
  appropriate	
  for	
  men	
  and	
  women.
 differences	
  between	
  males	
  
 and	
  females.                                                                    Gender Role	
  	
  Degree	
  to	
  which	
  a	
  person	
  adopts	
  the	
  gender-­‐specific	
  
 Sex Roles                                                                          behaviors	
  ascribed	
  by	
  his	
  or	
  her	
  culture.


                                                     CULTURE
 Behaviors	
  expected	
  of	
  males	
                                             Gender Identity Degree	
  to	
  which	
  a	
  person	
  has	
  awareness	
  or	
  
 and	
  females	
  in	
  rela:on	
  to	
                                            recogni0on	
  that	
  he	
  or	
  she	
  adopts	
  a	
  par0cular	
  gender	
  role.
 their	
  biological	
  differences	
  
 and	
  reproduc:on.                                                                Gender Role Ideology	
  	
  Judgments	
  about	
  what	
  gender	
  roles	
  in	
  a	
  
 Sexual Identity                                                                    par0cular	
  culture	
  ought	
  to	
  be.

 Degree	
  of	
  awareness	
  and	
                                                 Gender Stereotype	
  	
  Psychological	
  or	
  behavioral	
  characteris0cs	
  
 recogni:on	
  of	
  sex	
  and	
  sex	
                                            typically	
  associated	
  with	
  men	
  and	
  women.
 roles	
  an	
  individual	
  may	
  have.	
  


 	
  




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                              2
Definition of Sex and Gender

 Sex                                                                                Gender	
  	
  Behaviors	
  or	
  pa,erns	
  of	
  ac0vi0es	
  that	
  a	
  society	
  or	
  culture	
  
 Biological	
  and	
  physiological	
                                               deems	
  appropriate	
  for	
  men	
  and	
  women.
 differences	
  between	
  males	
  
 and	
  females.                                                                    Gender Role	
  	
  Degree	
  to	
  which	
  a	
  person	
  adopts	
  the	
  gender-­‐specific	
  
 Sex Roles                                                                          behaviors	
  ascribed	
  by	
  his	
  or	
  her	
  culture.


                                                     CULTURE
 Behaviors	
  expected	
  of	
  males	
                                             Gender Identity Degree	
  to	
  which	
  a	
  person	
  has	
  awareness	
  or	
  
 and	
  females	
  in	
  rela:on	
  to	
                                            recogni0on	
  that	
  he	
  or	
  she	
  adopts	
  a	
  par0cular	
  gender	
  role.
 their	
  biological	
  differences	
  
 and	
  reproduc:on.                                                                Gender Role Ideology	
  	
  Judgments	
  about	
  what	
  gender	
  roles	
  in	
  a	
  
 Sexual Identity                                                                    par0cular	
  culture	
  ought	
  to	
  be.

 Degree	
  of	
  awareness	
  and	
                                                 Gender Stereotype	
  	
  Psychological	
  or	
  behavioral	
  characteris0cs	
  
 recogni:on	
  of	
  sex	
  and	
  sex	
                                            typically	
  associated	
  with	
  men	
  and	
  women.
 roles	
  an	
  individual	
  may	
  have.	
  


 	
  


                                       As	
  different	
  socie0es	
  live	
  in	
  different	
  environments,	
  survival	
  requires	
  that	
  they	
  
                                       balance	
  a	
  number	
  of	
  factors.	
  Thus,	
  as	
  different	
  cultures	
  must	
  deal	
  with	
  different	
  
                                       external	
  factors,	
  it	
  is	
  only	
  natural	
  that	
  gender	
  differences	
  vary	
  by	
  culture.




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                              2
Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change




                                                                        14	
  years	
  in	
  Germany




                                                                                                       7	
  years	
  in	
  China




                                                                                                                 Born	
  and	
  grew	
  up	
  
                                                                                                                 in	
  Indonesia




               Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                 3
Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change




                                                                                             14	
  years	
  in	
  Germany




 Professional activities:
 • Academic Teaching and Research, as well as Consulting,
   Coaching, Training and Assessment in the area of:                                                                        7	
  years	
  in	
  China
   -   Cross-Cultural Awareness and Communication
   -   Cross-Cultural Issues in HR Management
   -   Corporate Learning and Development
   -   Executive Coaching and Assessment
   -   Global Leadership Development Program
   -   Facilitation of Strategic Conference                                                                                           Born	
  and	
  grew	
  up	
  
       Large Strategic Change Projects                                                                                                in	
  Indonesia
   -
 International and National project references:
 • BASF, Siemens, Dupont, Commerzbank, Hugo Boss, SAP,
   Barco, GTZ, Telkom Indonesia, etc.




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                      3
Culture and Gender Stereotypes




            Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                4
Culture and Gender Stereotypes

       Pancultural Universality	
  in	
  Psychological	
  A?ribu:on	
  to	
  Gender	
  (Williams	
  &	
  Best,	
  1982)
Research Method                                                                 Results
 
 Adjective Check List (ACL)                                                      • Men	
  are	
  generally	
  viewed	
  as	
  active, strong, critical, and adultlike,	
  with	
  psychological	
  needs	
  
 ACL	
  is	
  a	
  list	
  of	
  300	
  adjec0ves.
                                                                                    such	
  as	
  dominance, autonomy, aggression, exhibition, achievement, and endurance.	
  
                                                                                    While	
  women	
  are	
  generally	
  viewed	
  as	
  passive, weal, nurturing, and adaptive,	
  with	
  
 Respondents	
  are	
  asked	
  to	
  decide	
  whether	
  
  each	
  adjec0ve	
  is	
  considered	
  more	
                                    psychological	
  needs	
  such	
  as	
  abasement, deference, succorance, affiliation, and
  descrip0ve	
  of	
  a	
  male	
  or	
  of	
  a	
  female	
  in	
  their	
         heterosexuality.
  culture.
                                                                                  • Men	
  are	
  associated	
  more	
  with	
  the	
  personality	
  traits	
  of	
  conscientiousness, extroversion,
 Whether	
  the	
  subjects	
  agreed	
  with	
  the	
                             and openness.	
  While	
  women	
  are	
  associated	
  with	
  higher	
  scores	
  on	
  the	
  personality	
  traits	
  of	
  
  assignment	
  of	
  an	
  adjec0ve	
  to	
  males	
  or	
  
                                                                                    agreeableness and neuroticism.
  females	
  is	
  irrelevant.




                                                      Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                                       4
Culture and Gender Stereotypes

       Pancultural Universality	
  in	
  Psychological	
  A?ribu:on	
  to	
  Gender	
  (Williams	
  &	
  Best,	
  1982)
Research Method                                                                 Results
 
 Adjective Check List (ACL)                                                      • Men	
  are	
  generally	
  viewed	
  as	
  active, strong, critical, and adultlike,	
  with	
  psychological	
  needs	
  
 ACL	
  is	
  a	
  list	
  of	
  300	
  adjec0ves.
                                                                                    such	
  as	
  dominance, autonomy, aggression, exhibition, achievement, and endurance.	
  
                                                                                    While	
  women	
  are	
  generally	
  viewed	
  as	
  passive, weal, nurturing, and adaptive,	
  with	
  
 Respondents	
  are	
  asked	
  to	
  decide	
  whether	
  
  each	
  adjec0ve	
  is	
  considered	
  more	
                                    psychological	
  needs	
  such	
  as	
  abasement, deference, succorance, affiliation, and
  descrip0ve	
  of	
  a	
  male	
  or	
  of	
  a	
  female	
  in	
  their	
         heterosexuality.
  culture.
                                                                                  • Men	
  are	
  associated	
  more	
  with	
  the	
  personality	
  traits	
  of	
  conscientiousness, extroversion,
 Whether	
  the	
  subjects	
  agreed	
  with	
  the	
                             and openness.	
  While	
  women	
  are	
  associated	
  with	
  higher	
  scores	
  on	
  the	
  personality	
  traits	
  of	
  
  assignment	
  of	
  an	
  adjec0ve	
  to	
  males	
  or	
  
                                                                                    agreeableness and neuroticism.
  females	
  is	
  irrelevant.


        Cross-Cultural Differences	
  in	
  Gender	
  Stereotypes
Research Results
   The	
  Japanese	
  have	
  more	
  tradi:onal	
  gender	
  role	
  orienta:ons	
  than	
  did	
  the	
  Germans.	
  Japanese	
  mothers	
  are	
  seen	
  as	
  more	
  controlling	
  than	
  
    fathers,	
  but	
  German	
  mothers	
  are	
  less.
   Perceiving	
  gender	
  differences	
  in	
  a	
  stereotype	
  fashion	
  is	
  rather	
  persistent	
  because	
  we	
  tend	
  to	
  be	
  more	
  a?uned	
  to	
  informa:on	
  that	
  
    reinforce	
  and	
  supports	
  our	
  gender	
  stereotypes.
   Gender	
  role	
  stereotypes	
  increase	
  with	
  age	
  (children	
  are	
  more	
  like	
  to	
  sex-­‐type	
  same-­‐sex	
  figures),	
  cogni:ve	
  development	
  (children’s	
  
    understanding	
  of	
  gender	
  and	
  sex	
  role	
  preferences	
  appear	
  to	
  be	
  related),	
  and	
  the	
  contribu:on	
  of	
  socializing	
  agents,	
  such	
  as	
  media	
  (the	
  
    way	
  the	
  media	
  have	
  historically	
  portrayed	
  women	
  parallels	
  the	
  way	
  media	
  have	
  historically	
  portrayed	
  people	
  of	
  color).




                                                      Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                                       4
Culture, Gender Role Ideology and Self-Concept




            Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                5
Culture, Gender Role Ideology and Self-Concept

  Result of Gender Role Ideologies
  Research from Williams & Best (1990)

   Traditional                            Egalitarian




                 Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                     5
Culture, Gender Role Ideology and Self-Concept

  Result of Gender Role Ideologies
  Research from Williams & Best (1990)

   Traditional                            Egalitarian


Women                                                           Men




                 Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                     5
Culture, Gender Role Ideology and Self-Concept

  Result of Gender Role Ideologies
  Research from Williams & Best (1990)

   Traditional                            Egalitarian


Women                                     Men
Nigeria, Pakistan,                  Netherlands,
India                           Germany, Finland




                 Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                     5
Culture, Gender Role Ideology and Self-Concept

   Result of Gender Role Ideologies
   Research from Williams & Best (1990)

      Traditional                                             Egalitarian


Women                                                         Men
Nigeria, Pakistan,                                      Netherlands,
India                                               Germany, Finland
 Tradi:onal	
  scores	
                                     Egalitarian	
  scores	
  
 tend	
  to	
  describe	
                                   reflect	
  a	
  tendency	
  
 gender	
  roles	
  that	
                                  toward	
  less	
  
 were	
  consistent	
  with	
                               differen:a:on	
  
 the	
  tradi:onal	
  or	
                                  between	
  males	
  and	
  
 universal	
  norms	
                                       females	
  on	
  the	
  
 found	
  in	
  the	
  earlier	
                            various	
  psychological	
  
 research.                                                  characteris:cs.




                                     Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                         5
Culture, Gender Role Ideology and Self-Concept

   Result of Gender Role Ideologies
   Research from Williams & Best (1990)
                                                                                                                         Hofstede’s Study (1980) about
      Traditional                                             Egalitarian                                                Culture and Self-Concept


Women                                                         Men                                                        “Masculinity”
                                                                                                                         (MA)
Nigeria, Pakistan,                                      Netherlands,
India                                               Germany, Finland                                                     The	
  degree	
  to	
  which	
  
                                                                                                                         a	
  culture	
  will	
  foster,	
  
 Tradi:onal	
  scores	
                                     Egalitarian	
  scores	
                                      encourage,	
  or	
  
 tend	
  to	
  describe	
                                   reflect	
  a	
  tendency	
  
                                                                                                                         maintain	
  differences	
  
 gender	
  roles	
  that	
                                  toward	
  less	
  
 were	
  consistent	
  with	
                               differen:a:on	
                                               between	
  males	
  and	
  
 the	
  tradi:onal	
  or	
                                  between	
  males	
  and	
                                    females.
 universal	
  norms	
                                       females	
  on	
  the	
  
 found	
  in	
  the	
  earlier	
                            various	
  psychological	
  
 research.                                                  characteris:cs.




                                     Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                               5
Culture, Gender Role Ideology and Self-Concept

   Result of Gender Role Ideologies
   Research from Williams & Best (1990)
                                                                                                                         Hofstede’s Study (1980) about
      Traditional                                             Egalitarian                                                Culture and Self-Concept


Women                                                         Men                                                        “Masculinity”                         Japan, Austria,
                                                                                                                         (MA)                                  Venezuela, Italy
Nigeria, Pakistan,                                      Netherlands,                                                                                           Tend	
  to	
  endorse	
  items	
  and	
  
                                                                                                                         The	
  degree	
  to	
  which	
        values	
  thought	
  to	
  be	
  
India                                               Germany, Finland                                                                                           associated	
  with	
  masculinity	
  
                                                                                                                         a	
  culture	
  will	
  foster,	
     and	
  male	
  gender	
  roles	
  in	
  
 Tradi:onal	
  scores	
                                     Egalitarian	
  scores	
                                      encourage,	
  or	
                    the	
  workplace.
 tend	
  to	
  describe	
                                   reflect	
  a	
  tendency	
  
                                                                                                                         maintain	
  differences	
  
 gender	
  roles	
  that	
                                  toward	
  less	
  
 were	
  consistent	
  with	
                               differen:a:on	
                                               between	
  males	
  and	
  
 the	
  tradi:onal	
  or	
                                  between	
  males	
  and	
                                    females.
 universal	
  norms	
                                       females	
  on	
  the	
                                                                             Denmark, Norway,
 found	
  in	
  the	
  earlier	
                            various	
  psychological	
                                                                         Netherland, Sweden
 research.                                                  characteris:cs.                                                                                    Minimize	
  differences	
  between	
  
                                                                                                                                                               sexes	
  and	
  genders.




                                     Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                           5
Culture, Gender Role Ideology and Self-Concept

   Result of Gender Role Ideologies
   Research from Williams & Best (1990)
                                                                                                                         Hofstede’s Study (1980) about
      Traditional                                             Egalitarian                                                Culture and Self-Concept


Women                                                         Men                                                        “Masculinity”                             Japan, Austria,
                                                                                                                         (MA)                                      Venezuela, Italy
Nigeria, Pakistan,                                      Netherlands,                                                                                               Tend	
  to	
  endorse	
  items	
  and	
  
                                                                                                                         The	
  degree	
  to	
  which	
            values	
  thought	
  to	
  be	
  
India                                               Germany, Finland                                                                                               associated	
  with	
  masculinity	
  
                                                                                                                         a	
  culture	
  will	
  foster,	
         and	
  male	
  gender	
  roles	
  in	
  
 Tradi:onal	
  scores	
                                     Egalitarian	
  scores	
                                      encourage,	
  or	
                        the	
  workplace.
 tend	
  to	
  describe	
                                   reflect	
  a	
  tendency	
  
                                                                                                                         maintain	
  differences	
  
 gender	
  roles	
  that	
                                  toward	
  less	
  
 were	
  consistent	
  with	
                               differen:a:on	
                                               between	
  males	
  and	
  
 the	
  tradi:onal	
  or	
                                  between	
  males	
  and	
                                    females.
 universal	
  norms	
                                       females	
  on	
  the	
                                                                                Denmark, Norway,
 found	
  in	
  the	
  earlier	
                            various	
  psychological	
                                                                            Netherland, Sweden
 research.                                                  characteris:cs.                                                                                        Minimize	
  differences	
  between	
  
                                                                                                                                                                   sexes	
  and	
  genders.



                                                                                                                                                  Society Changes
                                                                                                                                                 Genera:on	
  diversity
                                                                                                                                                    Globaliza:on
                                                                                                                                              Exposure	
  to	
  western	
  culture


                                     Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                               5
Culture, Gender Role Ideology and Self-Concept

   Result of Gender Role Ideologies
   Research from Williams & Best (1990)
                                                                                                                         Hofstede’s Study (1980) about
      Traditional                                             Egalitarian                                                Culture and Self-Concept


Women                                                         Men                                                        “Masculinity”                             Japan, Austria,
                                                                                                                         (MA)                                      Venezuela, Italy
Nigeria, Pakistan,                                      Netherlands,                                                                                               Tend	
  to	
  endorse	
  items	
  and	
  
                                                                                                                         The	
  degree	
  to	
  which	
            values	
  thought	
  to	
  be	
  
India                                               Germany, Finland                                                                                               associated	
  with	
  masculinity	
  
                                                                                                                         a	
  culture	
  will	
  foster,	
         and	
  male	
  gender	
  roles	
  in	
  
 Tradi:onal	
  scores	
                                     Egalitarian	
  scores	
                                      encourage,	
  or	
                        the	
  workplace.
 tend	
  to	
  describe	
                                   reflect	
  a	
  tendency	
  
                                                                                                                         maintain	
  differences	
  
 gender	
  roles	
  that	
                                  toward	
  less	
  
 were	
  consistent	
  with	
                               differen:a:on	
                                               between	
  males	
  and	
  
 the	
  tradi:onal	
  or	
                                  between	
  males	
  and	
                                    females.
 universal	
  norms	
                                       females	
  on	
  the	
                                                                                Denmark, Norway,
 found	
  in	
  the	
  earlier	
                            various	
  psychological	
                                                                            Netherland, Sweden
 research.                                                  characteris:cs.                                                                                        Minimize	
  differences	
  between	
  
                                                                                                                                                                   sexes	
  and	
  genders.



                                                                                                                                                  Society Changes
                                                                                                                                                 Genera:on	
  diversity
                                                                                                                                                    Globaliza:on
                                                                                                                                              Exposure	
  to	
  western	
  culture


                                     Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                               5
Psychological Gender Differences across Cultures


        Perceptual/Spatial/Cognitive Differences
        Males	
  are	
  be,er	
  at	
  mathema0cal	
  and	
  spa0al	
  reasoning	
  tasks,	
  whereas	
  females	
  are	
  be,er	
  at	
  verbal	
  
        comprehension	
  tasks.
                What	
  factor	
  influence	
  which	
  type	
  of	
  differences,	
  and	
  why.

        Conformity and Obedience
        Females	
  are	
  more	
  conforming	
  and	
  obedient	
  than	
  males.
             Links	
  between	
  cultural	
  variables	
  such	
  as	
  0ghtness	
  and	
  psychological	
  constructs	
  such	
  as	
  conformity,	
  
             and	
  the	
  degree	
  to	
  which	
  gender	
  differences	
  on	
  such	
  constructs	
  are	
  fostered.

        Aggressiveness
        Males	
  are	
  more	
  aggressive	
  than	
  females.
             Exact	
  mechanisms	
  accoun0ng	
  for	
  these	
  differences,	
  taking	
  into	
  account	
  the	
  complex	
  interplay	
  
             among	
  biology,	
  culture,	
  and	
  psychology.


        Other differences
        Career	
  plans,	
  self-­‐presenta0ons,	
  dress,	
  suicidal	
  behavior,	
  dream	
  content,	
  personal	
  rela0onships,	
  self-­‐
        esteem,	
  conflict	
  resolu0on,	
  response	
  styles,	
  nonverbal	
  behaviors,	
  aRtudes	
  toward	
  marriage	
  and	
  sexual	
  
        behaviors,	
  religious	
  involvement,	
  personal	
  en0tlements,	
  etc.



                   Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                          6
Can You Tell Their Feeling from Facial Expression?




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                 7
Can You Tell Their Feeling from Facial Expression?

    Anger




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                 7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                 7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear                                                Sadness




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                       7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear                                                Sadness   Contempt




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                  7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear                                                Sadness   Contempt




            Disgust




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                  7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear                                                Sadness   Contempt




            Disgust                                        Happiness




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                  7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear                                                Sadness         Contempt




            Disgust                                        Happiness                                   Surprise




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                        7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear                                                Sadness         Contempt




            Disgust                                        Happiness                                   Surprise

             Universality of Facial Expressions of Emotion




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                        7
Can You Tell Their Feeling from Facial Expression?

    Anger                                Fear                                                Sadness         Contempt




            Disgust                                        Happiness                                   Surprise

             Universality of Facial Expressions of Emotion
                                   BUT




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                        7
Cross-Cultural Differences in Display Rules




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                 8
Cross-Cultural Differences in Display Rules

                                                                                     e.g.	
  Expression	
  of	
  Personal	
  Emo0ons	
  in	
  Self-­‐Ingroup	
  and	
  Self-­‐
                                                                                     Outgroup	
  Rela0onships	
  in	
  Individualis0c	
  and	
  Collec0vis0c	
  
                                                                                     Cultures




             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                 8
Cross-Cultural Differences in Display Rules

                                                                                     e.g.	
  Expression	
  of	
  Personal	
  Emo0ons	
  in	
  Self-­‐Ingroup	
  and	
  Self-­‐
                                                                                     Outgroup	
  Rela0onships	
  in	
  Individualis0c	
  and	
  Collec0vis0c	
  
                                                                                     Cultures




                                                                               Seven response alternatives:
                                                                                •Express the feeling with no modification
                                                                                •Deamplify or reduce the expression
                                                                                •Amplify or exaggerate the expression
                                                                                •Mask or control your feelings bu showing something else
                                                                                •Qualify your expression with a smile
                                                                                •Neutralize your expression
                                                                                •Something else


             Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                 8
Universal, Pancultural and Culturally Specific Aspects of
Perception of Emotion

  Cross-­‐Cultural	
  Similari.es
   • Facial	
  expressions	
  recogni:on
   • Rela:ve	
  intensity	
  ra:ngs                                                                   Cross-­‐Cultural	
  Differences
   • Associa:on	
  between	
  perceived	
                                                              • Emo:on	
  recogni:on	
  rates
     expression	
  intensity	
  and	
  influences	
  
                                                                                                       • Sociocultural	
  dimensions	
  account	
  for	
  
     about	
  subjec:ve	
  experience
                                                                                                         differences	
  in	
  the	
  percep:on	
  of	
  
   • Second	
  mode	
  of	
  response	
  in	
  emo:on	
                                                  emo:on
     recogni:on
                                                                                                       • A?ribu:ons	
  of	
  expression	
  intensity
                                                                                                       • Influences	
  about	
  emo:onal	
  
                                                                                                         experiences	
  underlying	
  facial	
  
                                                                                                         experiences	
  of	
  emo:on
                                                                                                       • A?ribu:ons	
  of	
  personality	
  based	
  on	
  
                                                                                                         smiles



                       Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                              9
Cultural Similarities and Differences in Emotion
Experiences, Appraisal and Concept

              Emotion Experiences                                                    Emotion Appraisal                         Emotion Concept
              People	
  share	
  the	
  same	
                                   	
  Happiness                            Most	
  cultures	
  have	
  a	
  
               basic	
  emo0on	
  experiences.                                                                               concept	
  for	
  emo0on.
                                                                                   Fear
              Cultural	
  influence	
  is	
  not	
  as	
                                                                    All	
  cultures	
  categorize	
  their	
  
 Similarity




                                                                                  Anger                                     world	
  of	
  emo0on.
               large	
  as	
  the	
  seemingly	
  
               innate	
  differences	
  among	
                                    Sadness                                  Every	
  culture	
  has	
  the	
  
               the	
  emo0ons	
  themselves.                                                                                 loca0on	
  of	
  emo0on.
                                                                                  Disgust
                                                                                                                            Emo0on	
  has	
  a	
  role	
  or	
  
                                                                                   Shame and guilt                          meaning	
  in	
  people’s	
  life.



              “Culture	
  Construc0on	
  of	
                                   Culture	
  differ	
  in	
  appraisal	
     Different	
  defini0on.
               Emo0on”	
  Model:	
  Different	
                                    dimensions	
  that	
  require	
  
                reali:es	
  and	
  ideals	
  of	
  different	
                                                               	
  Different	
  categoriza0on	
  or	
  
                                                                                  judgments	
  rela0ve	
  to	
  
 Difference




                cultures	
  produce	
  different	
                                                                            labeling.
                                                                                  cultural	
  of	
  social	
  norms	
  
                psychological	
  needs	
  and	
  goals,	
                         such	
  as	
  fairness,	
  morality	
     Different	
  loca0ons.
                which	
  produce	
  differences	
  in	
  
                habitual	
  emo:onal	
                                            and	
  other	
  more	
  “complex”	
  
                                                                                                                            Different	
  meaning	
  of	
  
                tendencies.                                                       appraisal	
  dimensions.
                                                                                                                             emo0ons	
  to	
  people	
  and	
  to	
  
                                                                                                                             behavior.




                                Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                          10
An Example of Culture Influences on Self-Perception




   Independent construal of self                                                                             Interdependent construal of self

    Individuals	
  focus	
  on	
  personal,                                                                    Individuals focus	
  on	
  their	
  
                                                                         Achievement	
  Mo:va:on               interdependent status with
    internal attributes	
  –	
  individual	
  
                                                                               Self-­‐Enhancement              other people	
  and	
  strive	
  to	
  meet	
  or	
  
    ability,	
  intelligence,	
  personality	
  
    traits,	
  goals,	
  or	
  preferences	
  –	
                              Social	
  Explana:on
                                                                                                               even	
  create	
  du0es,	
  obliga0ons,	
  and	
  
    expressing	
  them	
  in	
  public	
  and	
                                                                social	
  responsibili0es.	
  The	
  most	
  
                                                                                     Happiness                 salient	
  aspect	
  of	
  conscious	
  
    verifying	
  and	
  confirming	
  them	
  in	
  
    private	
  social	
  comparison.                                         Indigenous	
  Emo:on              experience	
  is intersubjective,	
  
                                                                            Social	
  Connota:on	
  of	
       rooted	
  in	
  finely	
  tuned	
  
                                                                                      Emo:on                   interpersonal relationships.




                         Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                       11
Cross-Cultural Approaches and Results of Study of
Personality




            Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                12
Cross-Cultural Approaches and Results of Study of
Personality

         Psychological Anthropology                                                                                     Cross-Cultural Psychology
 • Dominated	
  in	
  the	
  first	
  half	
  of	
  the	
  20th	
  century.                                    • Dominated	
  in	
  the	
  second	
  half	
  of	
  the	
  20th	
  century.
 • Interested	
  in	
  human	
  psychology	
  within	
  the	
  anthropological	
                              • Two	
  or	
  more	
  cultures	
  are	
  treated	
  as	
  independent	
  variables,	
  
   discipline.                                                                                                  and	
  are	
  compared	
  on	
  some	
  personality	
  traits	
  or	
  dimensions.

 • Most	
  important	
  contribu:on:	
  View	
  of	
  personality	
  as	
                                     • Most	
  important	
  contribu:on:	
  See	
  culture	
  and	
  personality	
  as	
  
                                                                                                                a	
  mutually	
  cons:tuted	
  system	
  in	
  which	
  each	
  creates	
  and	
  
   culturally	
  specific,	
  formed	
  by	
  the	
  unique	
  forces	
  each	
  culture	
                       maintains	
  the	
  other.
   deals	
  with	
  in	
  its	
  milieu.




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                         12
Cross-Cultural Approaches and Results of Study of
Personality

         Psychological Anthropology                                                                                     Cross-Cultural Psychology
 • Dominated	
  in	
  the	
  first	
  half	
  of	
  the	
  20th	
  century.                                    • Dominated	
  in	
  the	
  second	
  half	
  of	
  the	
  20th	
  century.
 • Interested	
  in	
  human	
  psychology	
  within	
  the	
  anthropological	
                              • Two	
  or	
  more	
  cultures	
  are	
  treated	
  as	
  independent	
  variables,	
  
   discipline.                                                                                                  and	
  are	
  compared	
  on	
  some	
  personality	
  traits	
  or	
  dimensions.

 • Most	
  important	
  contribu:on:	
  View	
  of	
  personality	
  as	
                                     • Most	
  important	
  contribu:on:	
  See	
  culture	
  and	
  personality	
  as	
  
                                                                                                                a	
  mutually	
  cons:tuted	
  system	
  in	
  which	
  each	
  creates	
  and	
  
   culturally	
  specific,	
  formed	
  by	
  the	
  unique	
  forces	
  each	
  culture	
                       maintains	
  the	
  other.
   deals	
  with	
  in	
  its	
  milieu.




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                         12
Cross-Cultural Approaches and Results of Study of
Personality

         Psychological Anthropology                                                                                     Cross-Cultural Psychology
 • Dominated	
  in	
  the	
  first	
  half	
  of	
  the	
  20th	
  century.                                    • Dominated	
  in	
  the	
  second	
  half	
  of	
  the	
  20th	
  century.
 • Interested	
  in	
  human	
  psychology	
  within	
  the	
  anthropological	
                              • Two	
  or	
  more	
  cultures	
  are	
  treated	
  as	
  independent	
  variables,	
  
   discipline.                                                                                                  and	
  are	
  compared	
  on	
  some	
  personality	
  traits	
  or	
  dimensions.

 • Most	
  important	
  contribu:on:	
  View	
  of	
  personality	
  as	
                                     • Most	
  important	
  contribu:on:	
  See	
  culture	
  and	
  personality	
  as	
  
                                                                                                                a	
  mutually	
  cons:tuted	
  system	
  in	
  which	
  each	
  creates	
  and	
  
   culturally	
  specific,	
  formed	
  by	
  the	
  unique	
  forces	
  each	
  culture	
                       maintains	
  the	
  other.
   deals	
  with	
  in	
  its	
  milieu.




                                    Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                         12
Cross-Cultural Approaches and Results of Study of
Personality

           Psychological Anthropology                                                                                    Cross-Cultural Psychology
  • Dominated	
  in	
  the	
  first	
  half	
  of	
  the	
  20th	
  century.                                    • Dominated	
  in	
  the	
  second	
  half	
  of	
  the	
  20th	
  century.
  • Interested	
  in	
  human	
  psychology	
  within	
  the	
  anthropological	
                              • Two	
  or	
  more	
  cultures	
  are	
  treated	
  as	
  independent	
  variables,	
  
    discipline.                                                                                                  and	
  are	
  compared	
  on	
  some	
  personality	
  traits	
  or	
  dimensions.

  • Most	
  important	
  contribu:on:	
  View	
  of	
  personality	
  as	
                                     • Most	
  important	
  contribu:on:	
  See	
  culture	
  and	
  personality	
  as	
  
                                                                                                                 a	
  mutually	
  cons:tuted	
  system	
  in	
  which	
  each	
  creates	
  and	
  
    culturally	
  specific,	
  formed	
  by	
  the	
  unique	
  forces	
  each	
  culture	
                       maintains	
  the	
  other.
    deals	
  with	
  in	
  its	
  milieu.




 Locus of Control
 How	
  much	
  control	
  people	
  believe	
  they	
  have	
  over	
  their	
  behavior	
  and	
  their	
  rela:onship	
  with	
  their	
  environment	
  and	
  with	
  others.

 Americans                                                                                                                                                                        Non-Americans
 Higher	
  Internal	
  Locus	
  of	
  Control                                                                                                                     Higher	
  External	
  Locus	
  of	
  Control




                                     Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                                 12
Cross-Cultural Approaches and Results of Study of
Personality

           Psychological Anthropology                                                                                     Cross-Cultural Psychology
   • Dominated	
  in	
  the	
  first	
  half	
  of	
  the	
  20th	
  century.                                    • Dominated	
  in	
  the	
  second	
  half	
  of	
  the	
  20th	
  century.
   • Interested	
  in	
  human	
  psychology	
  within	
  the	
  anthropological	
                              • Two	
  or	
  more	
  cultures	
  are	
  treated	
  as	
  independent	
  variables,	
  
     discipline.                                                                                                  and	
  are	
  compared	
  on	
  some	
  personality	
  traits	
  or	
  dimensions.

   • Most	
  important	
  contribu:on:	
  View	
  of	
  personality	
  as	
                                     • Most	
  important	
  contribu:on:	
  See	
  culture	
  and	
  personality	
  as	
  
                                                                                                                  a	
  mutually	
  cons:tuted	
  system	
  in	
  which	
  each	
  creates	
  and	
  
     culturally	
  specific,	
  formed	
  by	
  the	
  unique	
  forces	
  each	
  culture	
                       maintains	
  the	
  other.
     deals	
  with	
  in	
  its	
  milieu.




 Locus of Control
 How	
  much	
  control	
  people	
  believe	
  they	
  have	
  over	
  their	
  behavior	
  and	
  their	
  rela:onship	
  with	
  their	
  environment	
  and	
  with	
  others.

 Americans                                                                                                                                                                         Non-Americans
 Higher	
  Internal	
  Locus	
  of	
  Control                                                                                                                      Higher	
  External	
  Locus	
  of	
  Control


 European Americans                                                                                                                        Asians (Chinese & particularly Japanese)
 Higher	
  Self-­‐Enhancing	
  Level                                                                                                                        Lower	
  Self-­‐Enhancing	
  Level

 Self-Esteem
 Construct	
  of	
  self-­‐esteem	
  and	
  the	
  related	
  construct	
  of	
  self-­‐worth.




                                      Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                                                                                                  12
Culture and Five Factor Model of Personality

             ✦ Cultures	
  may	
  differ	
  in	
  mean	
  levels	
  of	
  personality,	
  however,	
  more	
  
               recent	
  research	
  suggest	
  that	
  the	
  Five	
  Factor	
  Model	
  –	
  a	
  constella:on	
  of	
  
               personality	
  traits	
  comprising	
  Neuro:cism,	
  Extroversion,	
  Openness,	
  
               Conscien:ousness,	
  and	
  Agreeableness	
  -­‐-­‐	
  may	
  be	
  universal	
  to	
  all	
  
               humans.
             ✦ Research	
  on	
  indigenous	
  approaches	
  to	
  personality,	
  however,	
  have	
  
               demonstrated	
  culturally	
  specific	
  aspects	
  of	
  personality	
  that	
  cannot	
  be	
  
               accounted	
  for	
  by	
  the	
  FFM.


             	
  	
  	
  We	
  have	
  suggested	
  that	
  these	
  two	
  seemingly	
  opposing	
  viewpoints	
  need	
  
                          not	
  be	
  seen	
  as	
  mutually	
  exclusive;	
  rather,	
  it	
  may	
  be	
  more	
  beneficial	
  to	
  
                          view	
  them	
  as	
  different, coexisting aspects of personality.	
  
             	
  	
  	
  The	
  challenge	
  for	
  future research	
  is	
  to	
  capture	
  this	
  coexistence,	
  
                          examining	
  the	
  rela:ve	
  degree	
  of	
  contribu:on	
  of	
  biological	
  and	
  cultural	
  
                          factors	
  in	
  the	
  development	
  and	
  organiza:on	
  of	
  personality.




            Gender,	
  Emo+on	
  and	
  Personality	
  from	
  Cross-­‐cultural	
  Perspec+ve

                                                                                                                                           13
Thank	
  You
Contact us via …

Mail:    hora_t@mac.com
Follow: twitter@htjitra
Website: http://horatjitra.com




        Zhejiang	
  University,	
  Hangzhou	
  (China)

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Cross-Cultural Studies on Gender, Emotion and Personality

  • 1. Gender,  Emotion   and  Personality:   Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth. A Culture and Psychology Perspective Prof. Dr. Hora Tjitra & Daisy Zheng, Zhejiang University Hangzhou, February 2011
  • 2. Definition of Sex and Gender Sex Biological  and  physiological   differences  between  males   and  females. Sex Roles Behaviors  expected  of  males   and  females  in  rela:on  to   their  biological  differences   and  reproduc:on. Sexual Identity Degree  of  awareness  and   recogni:on  of  sex  and  sex   roles  an  individual  may  have.     Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 2
  • 3. Definition of Sex and Gender Sex Biological  and  physiological   differences  between  males   and  females. Sex Roles CULTURE Behaviors  expected  of  males   and  females  in  rela:on  to   their  biological  differences   and  reproduc:on. Sexual Identity Degree  of  awareness  and   recogni:on  of  sex  and  sex   roles  an  individual  may  have.     Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 2
  • 4. Definition of Sex and Gender Sex Gender    Behaviors  or  pa,erns  of  ac0vi0es  that  a  society  or  culture   Biological  and  physiological   deems  appropriate  for  men  and  women. differences  between  males   and  females. Gender Role    Degree  to  which  a  person  adopts  the  gender-­‐specific   Sex Roles behaviors  ascribed  by  his  or  her  culture. CULTURE Behaviors  expected  of  males   Gender Identity Degree  to  which  a  person  has  awareness  or   and  females  in  rela:on  to   recogni0on  that  he  or  she  adopts  a  par0cular  gender  role. their  biological  differences   and  reproduc:on. Gender Role Ideology    Judgments  about  what  gender  roles  in  a   Sexual Identity par0cular  culture  ought  to  be. Degree  of  awareness  and   Gender Stereotype    Psychological  or  behavioral  characteris0cs   recogni:on  of  sex  and  sex   typically  associated  with  men  and  women. roles  an  individual  may  have.     Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 2
  • 5. Definition of Sex and Gender Sex Gender    Behaviors  or  pa,erns  of  ac0vi0es  that  a  society  or  culture   Biological  and  physiological   deems  appropriate  for  men  and  women. differences  between  males   and  females. Gender Role    Degree  to  which  a  person  adopts  the  gender-­‐specific   Sex Roles behaviors  ascribed  by  his  or  her  culture. CULTURE Behaviors  expected  of  males   Gender Identity Degree  to  which  a  person  has  awareness  or   and  females  in  rela:on  to   recogni0on  that  he  or  she  adopts  a  par0cular  gender  role. their  biological  differences   and  reproduc:on. Gender Role Ideology    Judgments  about  what  gender  roles  in  a   Sexual Identity par0cular  culture  ought  to  be. Degree  of  awareness  and   Gender Stereotype    Psychological  or  behavioral  characteris0cs   recogni:on  of  sex  and  sex   typically  associated  with  men  and  women. roles  an  individual  may  have.     As  different  socie0es  live  in  different  environments,  survival  requires  that  they   balance  a  number  of  factors.  Thus,  as  different  cultures  must  deal  with  different   external  factors,  it  is  only  natural  that  gender  differences  vary  by  culture. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 2
  • 6. Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change 14  years  in  Germany 7  years  in  China Born  and  grew  up   in  Indonesia Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 3
  • 7. Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change 14  years  in  Germany Professional activities: • Academic Teaching and Research, as well as Consulting, Coaching, Training and Assessment in the area of: 7  years  in  China - Cross-Cultural Awareness and Communication - Cross-Cultural Issues in HR Management - Corporate Learning and Development - Executive Coaching and Assessment - Global Leadership Development Program - Facilitation of Strategic Conference Born  and  grew  up   Large Strategic Change Projects in  Indonesia - International and National project references: • BASF, Siemens, Dupont, Commerzbank, Hugo Boss, SAP, Barco, GTZ, Telkom Indonesia, etc. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 3
  • 8. Culture and Gender Stereotypes Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 4
  • 9. Culture and Gender Stereotypes Pancultural Universality  in  Psychological  A?ribu:on  to  Gender  (Williams  &  Best,  1982) Research Method Results   Adjective Check List (ACL) • Men  are  generally  viewed  as  active, strong, critical, and adultlike,  with  psychological  needs    ACL  is  a  list  of  300  adjec0ves. such  as  dominance, autonomy, aggression, exhibition, achievement, and endurance.   While  women  are  generally  viewed  as  passive, weal, nurturing, and adaptive,  with    Respondents  are  asked  to  decide  whether   each  adjec0ve  is  considered  more   psychological  needs  such  as  abasement, deference, succorance, affiliation, and descrip0ve  of  a  male  or  of  a  female  in  their   heterosexuality. culture. • Men  are  associated  more  with  the  personality  traits  of  conscientiousness, extroversion,  Whether  the  subjects  agreed  with  the   and openness.  While  women  are  associated  with  higher  scores  on  the  personality  traits  of   assignment  of  an  adjec0ve  to  males  or   agreeableness and neuroticism. females  is  irrelevant. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 4
  • 10. Culture and Gender Stereotypes Pancultural Universality  in  Psychological  A?ribu:on  to  Gender  (Williams  &  Best,  1982) Research Method Results   Adjective Check List (ACL) • Men  are  generally  viewed  as  active, strong, critical, and adultlike,  with  psychological  needs    ACL  is  a  list  of  300  adjec0ves. such  as  dominance, autonomy, aggression, exhibition, achievement, and endurance.   While  women  are  generally  viewed  as  passive, weal, nurturing, and adaptive,  with    Respondents  are  asked  to  decide  whether   each  adjec0ve  is  considered  more   psychological  needs  such  as  abasement, deference, succorance, affiliation, and descrip0ve  of  a  male  or  of  a  female  in  their   heterosexuality. culture. • Men  are  associated  more  with  the  personality  traits  of  conscientiousness, extroversion,  Whether  the  subjects  agreed  with  the   and openness.  While  women  are  associated  with  higher  scores  on  the  personality  traits  of   assignment  of  an  adjec0ve  to  males  or   agreeableness and neuroticism. females  is  irrelevant. Cross-Cultural Differences  in  Gender  Stereotypes Research Results  The  Japanese  have  more  tradi:onal  gender  role  orienta:ons  than  did  the  Germans.  Japanese  mothers  are  seen  as  more  controlling  than   fathers,  but  German  mothers  are  less.  Perceiving  gender  differences  in  a  stereotype  fashion  is  rather  persistent  because  we  tend  to  be  more  a?uned  to  informa:on  that   reinforce  and  supports  our  gender  stereotypes.  Gender  role  stereotypes  increase  with  age  (children  are  more  like  to  sex-­‐type  same-­‐sex  figures),  cogni:ve  development  (children’s   understanding  of  gender  and  sex  role  preferences  appear  to  be  related),  and  the  contribu:on  of  socializing  agents,  such  as  media  (the   way  the  media  have  historically  portrayed  women  parallels  the  way  media  have  historically  portrayed  people  of  color). Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 4
  • 11. Culture, Gender Role Ideology and Self-Concept Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 12. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Traditional Egalitarian Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 13. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Traditional Egalitarian Women Men Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 14. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Traditional Egalitarian Women Men Nigeria, Pakistan, Netherlands, India Germany, Finland Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 15. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Traditional Egalitarian Women Men Nigeria, Pakistan, Netherlands, India Germany, Finland Tradi:onal  scores   Egalitarian  scores   tend  to  describe   reflect  a  tendency   gender  roles  that   toward  less   were  consistent  with   differen:a:on   the  tradi:onal  or   between  males  and   universal  norms   females  on  the   found  in  the  earlier   various  psychological   research. characteris:cs. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 16. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Hofstede’s Study (1980) about Traditional Egalitarian Culture and Self-Concept Women Men “Masculinity” (MA) Nigeria, Pakistan, Netherlands, India Germany, Finland The  degree  to  which   a  culture  will  foster,   Tradi:onal  scores   Egalitarian  scores   encourage,  or   tend  to  describe   reflect  a  tendency   maintain  differences   gender  roles  that   toward  less   were  consistent  with   differen:a:on   between  males  and   the  tradi:onal  or   between  males  and   females. universal  norms   females  on  the   found  in  the  earlier   various  psychological   research. characteris:cs. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 17. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Hofstede’s Study (1980) about Traditional Egalitarian Culture and Self-Concept Women Men “Masculinity” Japan, Austria, (MA) Venezuela, Italy Nigeria, Pakistan, Netherlands, Tend  to  endorse  items  and   The  degree  to  which   values  thought  to  be   India Germany, Finland associated  with  masculinity   a  culture  will  foster,   and  male  gender  roles  in   Tradi:onal  scores   Egalitarian  scores   encourage,  or   the  workplace. tend  to  describe   reflect  a  tendency   maintain  differences   gender  roles  that   toward  less   were  consistent  with   differen:a:on   between  males  and   the  tradi:onal  or   between  males  and   females. universal  norms   females  on  the   Denmark, Norway, found  in  the  earlier   various  psychological   Netherland, Sweden research. characteris:cs. Minimize  differences  between   sexes  and  genders. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 18. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Hofstede’s Study (1980) about Traditional Egalitarian Culture and Self-Concept Women Men “Masculinity” Japan, Austria, (MA) Venezuela, Italy Nigeria, Pakistan, Netherlands, Tend  to  endorse  items  and   The  degree  to  which   values  thought  to  be   India Germany, Finland associated  with  masculinity   a  culture  will  foster,   and  male  gender  roles  in   Tradi:onal  scores   Egalitarian  scores   encourage,  or   the  workplace. tend  to  describe   reflect  a  tendency   maintain  differences   gender  roles  that   toward  less   were  consistent  with   differen:a:on   between  males  and   the  tradi:onal  or   between  males  and   females. universal  norms   females  on  the   Denmark, Norway, found  in  the  earlier   various  psychological   Netherland, Sweden research. characteris:cs. Minimize  differences  between   sexes  and  genders. Society Changes Genera:on  diversity Globaliza:on Exposure  to  western  culture Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 19. Culture, Gender Role Ideology and Self-Concept Result of Gender Role Ideologies Research from Williams & Best (1990) Hofstede’s Study (1980) about Traditional Egalitarian Culture and Self-Concept Women Men “Masculinity” Japan, Austria, (MA) Venezuela, Italy Nigeria, Pakistan, Netherlands, Tend  to  endorse  items  and   The  degree  to  which   values  thought  to  be   India Germany, Finland associated  with  masculinity   a  culture  will  foster,   and  male  gender  roles  in   Tradi:onal  scores   Egalitarian  scores   encourage,  or   the  workplace. tend  to  describe   reflect  a  tendency   maintain  differences   gender  roles  that   toward  less   were  consistent  with   differen:a:on   between  males  and   the  tradi:onal  or   between  males  and   females. universal  norms   females  on  the   Denmark, Norway, found  in  the  earlier   various  psychological   Netherland, Sweden research. characteris:cs. Minimize  differences  between   sexes  and  genders. Society Changes Genera:on  diversity Globaliza:on Exposure  to  western  culture Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 5
  • 20. Psychological Gender Differences across Cultures Perceptual/Spatial/Cognitive Differences Males  are  be,er  at  mathema0cal  and  spa0al  reasoning  tasks,  whereas  females  are  be,er  at  verbal   comprehension  tasks. What  factor  influence  which  type  of  differences,  and  why. Conformity and Obedience Females  are  more  conforming  and  obedient  than  males. Links  between  cultural  variables  such  as  0ghtness  and  psychological  constructs  such  as  conformity,   and  the  degree  to  which  gender  differences  on  such  constructs  are  fostered. Aggressiveness Males  are  more  aggressive  than  females. Exact  mechanisms  accoun0ng  for  these  differences,  taking  into  account  the  complex  interplay   among  biology,  culture,  and  psychology. Other differences Career  plans,  self-­‐presenta0ons,  dress,  suicidal  behavior,  dream  content,  personal  rela0onships,  self-­‐ esteem,  conflict  resolu0on,  response  styles,  nonverbal  behaviors,  aRtudes  toward  marriage  and  sexual   behaviors,  religious  involvement,  personal  en0tlements,  etc. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 6
  • 21. Can You Tell Their Feeling from Facial Expression? Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 22. Can You Tell Their Feeling from Facial Expression? Anger Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 23. Can You Tell Their Feeling from Facial Expression? Anger Fear Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 24. Can You Tell Their Feeling from Facial Expression? Anger Fear Sadness Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 25. Can You Tell Their Feeling from Facial Expression? Anger Fear Sadness Contempt Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 26. Can You Tell Their Feeling from Facial Expression? Anger Fear Sadness Contempt Disgust Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 27. Can You Tell Their Feeling from Facial Expression? Anger Fear Sadness Contempt Disgust Happiness Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 28. Can You Tell Their Feeling from Facial Expression? Anger Fear Sadness Contempt Disgust Happiness Surprise Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 29. Can You Tell Their Feeling from Facial Expression? Anger Fear Sadness Contempt Disgust Happiness Surprise Universality of Facial Expressions of Emotion Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 30. Can You Tell Their Feeling from Facial Expression? Anger Fear Sadness Contempt Disgust Happiness Surprise Universality of Facial Expressions of Emotion BUT Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 7
  • 31. Cross-Cultural Differences in Display Rules Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 8
  • 32. Cross-Cultural Differences in Display Rules e.g.  Expression  of  Personal  Emo0ons  in  Self-­‐Ingroup  and  Self-­‐ Outgroup  Rela0onships  in  Individualis0c  and  Collec0vis0c   Cultures Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 8
  • 33. Cross-Cultural Differences in Display Rules e.g.  Expression  of  Personal  Emo0ons  in  Self-­‐Ingroup  and  Self-­‐ Outgroup  Rela0onships  in  Individualis0c  and  Collec0vis0c   Cultures Seven response alternatives: •Express the feeling with no modification •Deamplify or reduce the expression •Amplify or exaggerate the expression •Mask or control your feelings bu showing something else •Qualify your expression with a smile •Neutralize your expression •Something else Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 8
  • 34. Universal, Pancultural and Culturally Specific Aspects of Perception of Emotion Cross-­‐Cultural  Similari.es • Facial  expressions  recogni:on • Rela:ve  intensity  ra:ngs Cross-­‐Cultural  Differences • Associa:on  between  perceived   • Emo:on  recogni:on  rates expression  intensity  and  influences   • Sociocultural  dimensions  account  for   about  subjec:ve  experience differences  in  the  percep:on  of   • Second  mode  of  response  in  emo:on   emo:on recogni:on • A?ribu:ons  of  expression  intensity • Influences  about  emo:onal   experiences  underlying  facial   experiences  of  emo:on • A?ribu:ons  of  personality  based  on   smiles Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 9
  • 35. Cultural Similarities and Differences in Emotion Experiences, Appraisal and Concept Emotion Experiences Emotion Appraisal Emotion Concept People  share  the  same     Happiness Most  cultures  have  a   basic  emo0on  experiences. concept  for  emo0on.  Fear Cultural  influence  is  not  as   All  cultures  categorize  their   Similarity Anger world  of  emo0on. large  as  the  seemingly   innate  differences  among   Sadness Every  culture  has  the   the  emo0ons  themselves. loca0on  of  emo0on. Disgust Emo0on  has  a  role  or    Shame and guilt meaning  in  people’s  life. “Culture  Construc0on  of   Culture  differ  in  appraisal   Different  defini0on. Emo0on”  Model:  Different   dimensions  that  require   reali:es  and  ideals  of  different     Different  categoriza0on  or   judgments  rela0ve  to   Difference cultures  produce  different   labeling. cultural  of  social  norms   psychological  needs  and  goals,   such  as  fairness,  morality   Different  loca0ons. which  produce  differences  in   habitual  emo:onal   and  other  more  “complex”   Different  meaning  of   tendencies. appraisal  dimensions. emo0ons  to  people  and  to   behavior. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 10
  • 36. An Example of Culture Influences on Self-Perception Independent construal of self Interdependent construal of self Individuals  focus  on  personal, Individuals focus  on  their   Achievement  Mo:va:on interdependent status with internal attributes  –  individual   Self-­‐Enhancement other people  and  strive  to  meet  or   ability,  intelligence,  personality   traits,  goals,  or  preferences  –   Social  Explana:on even  create  du0es,  obliga0ons,  and   expressing  them  in  public  and   social  responsibili0es.  The  most   Happiness salient  aspect  of  conscious   verifying  and  confirming  them  in   private  social  comparison. Indigenous  Emo:on experience  is intersubjective,   Social  Connota:on  of   rooted  in  finely  tuned   Emo:on interpersonal relationships. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 11
  • 37. Cross-Cultural Approaches and Results of Study of Personality Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 12
  • 38. Cross-Cultural Approaches and Results of Study of Personality Psychological Anthropology Cross-Cultural Psychology • Dominated  in  the  first  half  of  the  20th  century. • Dominated  in  the  second  half  of  the  20th  century. • Interested  in  human  psychology  within  the  anthropological   • Two  or  more  cultures  are  treated  as  independent  variables,   discipline. and  are  compared  on  some  personality  traits  or  dimensions. • Most  important  contribu:on:  View  of  personality  as   • Most  important  contribu:on:  See  culture  and  personality  as   a  mutually  cons:tuted  system  in  which  each  creates  and   culturally  specific,  formed  by  the  unique  forces  each  culture   maintains  the  other. deals  with  in  its  milieu. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 12
  • 39. Cross-Cultural Approaches and Results of Study of Personality Psychological Anthropology Cross-Cultural Psychology • Dominated  in  the  first  half  of  the  20th  century. • Dominated  in  the  second  half  of  the  20th  century. • Interested  in  human  psychology  within  the  anthropological   • Two  or  more  cultures  are  treated  as  independent  variables,   discipline. and  are  compared  on  some  personality  traits  or  dimensions. • Most  important  contribu:on:  View  of  personality  as   • Most  important  contribu:on:  See  culture  and  personality  as   a  mutually  cons:tuted  system  in  which  each  creates  and   culturally  specific,  formed  by  the  unique  forces  each  culture   maintains  the  other. deals  with  in  its  milieu. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 12
  • 40. Cross-Cultural Approaches and Results of Study of Personality Psychological Anthropology Cross-Cultural Psychology • Dominated  in  the  first  half  of  the  20th  century. • Dominated  in  the  second  half  of  the  20th  century. • Interested  in  human  psychology  within  the  anthropological   • Two  or  more  cultures  are  treated  as  independent  variables,   discipline. and  are  compared  on  some  personality  traits  or  dimensions. • Most  important  contribu:on:  View  of  personality  as   • Most  important  contribu:on:  See  culture  and  personality  as   a  mutually  cons:tuted  system  in  which  each  creates  and   culturally  specific,  formed  by  the  unique  forces  each  culture   maintains  the  other. deals  with  in  its  milieu. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 12
  • 41. Cross-Cultural Approaches and Results of Study of Personality Psychological Anthropology Cross-Cultural Psychology • Dominated  in  the  first  half  of  the  20th  century. • Dominated  in  the  second  half  of  the  20th  century. • Interested  in  human  psychology  within  the  anthropological   • Two  or  more  cultures  are  treated  as  independent  variables,   discipline. and  are  compared  on  some  personality  traits  or  dimensions. • Most  important  contribu:on:  View  of  personality  as   • Most  important  contribu:on:  See  culture  and  personality  as   a  mutually  cons:tuted  system  in  which  each  creates  and   culturally  specific,  formed  by  the  unique  forces  each  culture   maintains  the  other. deals  with  in  its  milieu. Locus of Control How  much  control  people  believe  they  have  over  their  behavior  and  their  rela:onship  with  their  environment  and  with  others. Americans Non-Americans Higher  Internal  Locus  of  Control Higher  External  Locus  of  Control Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 12
  • 42. Cross-Cultural Approaches and Results of Study of Personality Psychological Anthropology Cross-Cultural Psychology • Dominated  in  the  first  half  of  the  20th  century. • Dominated  in  the  second  half  of  the  20th  century. • Interested  in  human  psychology  within  the  anthropological   • Two  or  more  cultures  are  treated  as  independent  variables,   discipline. and  are  compared  on  some  personality  traits  or  dimensions. • Most  important  contribu:on:  View  of  personality  as   • Most  important  contribu:on:  See  culture  and  personality  as   a  mutually  cons:tuted  system  in  which  each  creates  and   culturally  specific,  formed  by  the  unique  forces  each  culture   maintains  the  other. deals  with  in  its  milieu. Locus of Control How  much  control  people  believe  they  have  over  their  behavior  and  their  rela:onship  with  their  environment  and  with  others. Americans Non-Americans Higher  Internal  Locus  of  Control Higher  External  Locus  of  Control European Americans Asians (Chinese & particularly Japanese) Higher  Self-­‐Enhancing  Level Lower  Self-­‐Enhancing  Level Self-Esteem Construct  of  self-­‐esteem  and  the  related  construct  of  self-­‐worth. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 12
  • 43. Culture and Five Factor Model of Personality ✦ Cultures  may  differ  in  mean  levels  of  personality,  however,  more   recent  research  suggest  that  the  Five  Factor  Model  –  a  constella:on  of   personality  traits  comprising  Neuro:cism,  Extroversion,  Openness,   Conscien:ousness,  and  Agreeableness  -­‐-­‐  may  be  universal  to  all   humans. ✦ Research  on  indigenous  approaches  to  personality,  however,  have   demonstrated  culturally  specific  aspects  of  personality  that  cannot  be   accounted  for  by  the  FFM.      We  have  suggested  that  these  two  seemingly  opposing  viewpoints  need   not  be  seen  as  mutually  exclusive;  rather,  it  may  be  more  beneficial  to   view  them  as  different, coexisting aspects of personality.        The  challenge  for  future research  is  to  capture  this  coexistence,   examining  the  rela:ve  degree  of  contribu:on  of  biological  and  cultural   factors  in  the  development  and  organiza:on  of  personality. Gender,  Emo+on  and  Personality  from  Cross-­‐cultural  Perspec+ve 13
  • 44. Thank  You Contact us via … Mail: hora_t@mac.com Follow: twitter@htjitra Website: http://horatjitra.com Zhejiang  University,  Hangzhou  (China)