SlideShare une entreprise Scribd logo
1  sur  32
23/7/2012
23/7/2012
Topics to Be Covered
            • Father of Advertising
            • Advertisement
            • Pros and cons of Advertisement
            • Types of Advertising
            • Impact of Advertisement
            • Impact of Advertisement on
              children
            • Impact of Advertisement on
              youngster
            • Conclusion


23/7/2012
Father of Advertising
                -David Ogilvy




23/7/2012
ADVERTISEMENT
            • Advertising    is    a   way   of
              communication.
            • Persuade customers to purchase a
              particular brand of product.
            • The       main      purpose    of
              advertisement is to popular their
              name and become a good status in
              the world.
            • They know more people will eager
              to by the product after watching
              advertisement. So that they will
              get more profit.

23/7/2012
PROS OF ADVERTISEMENT
            • Advertisements help to increase
              the sale of goods, so producers
              can sell goods at reasonable
              prices.
            • They raise the standards of living
              of people by drawing attention to
              new products and ideas.
            • Advertisement can be found in
              magazines, radio programs , in the
              newspaper, in the streets, or in
              kiosks.
            • It can be easily understand by
              every persons.


23/7/2012
Cons of Advertisement
   • It make us to buy things whether we
     need or not.
   • They make us believe that our dreams
     will come true if we use their products.
   • A lot of advertisements are their that
     make people feel depressed with their
     ordinary lives, especially those people
     who have only a small amount of money
     to spend on luxuries.
   • But this is obviously not so. we cannot
     buy personal good
     looks, intelligence, good friendships or a
     happy family.
23/7/2012
TYPES OF ADVERTISING

                 •   Outdoor advertising
                 •   Broadcast advertising
                 •   Covert advertising
                 •   Surrogate advertising
                 •   Celebrity advertising




23/7/2012
IMPACT OF ADVERTISEMENT




 23/7/2012
IMPACT OF ADVERTISEMENT
• Science has given us a lot and one of the gifts of science is
  mass-media which includes television, radio etc.
• Nowadays, we find that children pay more attention
  towards television than to study
• Today, advertisement has become a media for making a
  product popular in a short period of time and this is the
  only reason for the impact of new products in the mind of
  children.
• Today, when parents go to market with their children they
  ask for those products which have not even reached the
  market.
• This shows how eager they are in catching the words of the
  people who are advertising the product on T.V.

          23/7/2012
IMPACT OF ADVERTISEMENT
• Previously, whenever any movie was running there
  was a news break in between but now there are
  several breaks for the advertisement.
• Today, if any advertisement is shown, then even
  before the actor or actress speaks, the child starts
  pronouncing the lines of the advertisement much
  before the advertises.
• Thus we can see that children know all the names
  of the performers, color of their dresses and the
  product they advertise.




        23/7/2012
IMPACT OF ADVERTISEMENT
• Even five years child memory was so sharp to
  remember the television programmes. But it
  doubtful whether it was the same in regard to
  his studies.
• Seven months babies is also interested for
  watching T.V that if T.V is switched off, then
  they starts crying.
• Today's, the children have developed too
  expensive tastes. They always ask their parents
  for new products.



       23/7/2012
23/7/2012
CHILDREN BELOW 5
           YEARS




23/7/2012
23/7/2012
23/7/2012
23/7/2012
NEGATIVE EFFECTS OF
   ADVERTISEMENT ON KIDS




23/7/2012
ATTRACTED BY CHILDREN




23/7/2012
23/7/2012
IMPACT OF ADVERTISEMENT
   ON YOUNGSTER




23/7/2012
YOUNGSTERS

            • Every advertisement makes
              the adults to attract the
              opposite sex.
            • Some advertisement makes
              people to try the product if it
              is bad also.
            • Every         face      cream
              advertisement      says  about
              changing the black skin tone
              color to white.




23/7/2012
ADD SAYS




23/7/2012
AXE

            • The concept of body spay
              is, it will give good smell.
            • But, AXE advertisement
              shows it is used by the
              boy and number of girls is
              following that boy.




23/7/2012
YOU ADD HERE




23/7/2012
T-shirts




23/7/2012
BAGES AND CAPS




23/7/2012
23/7/2012
CONCLUSION
             Children are more get impact
              of advertisement than the
              adults.
             We      should  judge     the
              product, correct captions.
             Without knowing our pocket
              will get empty by the impact
              of advertisement.
             I      don't   mean      that
              advertisements should be
              totally banned, but their
              impact should be minimized.



23/7/2012
23/7/2012
23/7/2012
23/7/2012

Contenu connexe

Tendances

history of advertising
history of advertisinghistory of advertising
history of advertisingmckmk
 
Advertising to Children
Advertising to ChildrenAdvertising to Children
Advertising to ChildrenAnirudh Kotlo
 
Advertisement presentation
Advertisement presentationAdvertisement presentation
Advertisement presentationMegha Jain
 
Evolution of advertising
Evolution of advertisingEvolution of advertising
Evolution of advertisingLahari Rao
 
Meaning and role of advertising
Meaning and role of advertisingMeaning and role of advertising
Meaning and role of advertisingPranav Kumar Ojha
 
Surrogate Advertising - Advertising and Sales Promotion
Surrogate Advertising - Advertising and Sales PromotionSurrogate Advertising - Advertising and Sales Promotion
Surrogate Advertising - Advertising and Sales PromotionKishore Muppaneni
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisementskrishna kumar
 
Emotional Appeal In Advertising
Emotional Appeal In AdvertisingEmotional Appeal In Advertising
Emotional Appeal In Advertisingrivapandya
 
Advertising appeals
Advertising appealsAdvertising appeals
Advertising appealsNijaz N
 
Advertising Agency and its Working
Advertising Agency and its WorkingAdvertising Agency and its Working
Advertising Agency and its WorkingAdan Butt
 
Advertising Social,Legal,Ethical & Economical Aspects
Advertising  Social,Legal,Ethical & Economical AspectsAdvertising  Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspectsavtarsingh
 
Advertising Media : Marketing Management
Advertising Media : Marketing Management Advertising Media : Marketing Management
Advertising Media : Marketing Management Dhananjay Singh
 
Advertisement
AdvertisementAdvertisement
AdvertisementKalahub
 
Effect of Advertisements
Effect of Advertisements Effect of Advertisements
Effect of Advertisements Babasab Patil
 

Tendances (20)

history of advertising
history of advertisinghistory of advertising
history of advertising
 
Advertising to Children
Advertising to ChildrenAdvertising to Children
Advertising to Children
 
Role of advertising
Role of advertisingRole of advertising
Role of advertising
 
Advertisement presentation
Advertisement presentationAdvertisement presentation
Advertisement presentation
 
Evolution of advertising
Evolution of advertisingEvolution of advertising
Evolution of advertising
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Meaning and role of advertising
Meaning and role of advertisingMeaning and role of advertising
Meaning and role of advertising
 
Advertisement ppt
Advertisement pptAdvertisement ppt
Advertisement ppt
 
Surrogate advertisement
Surrogate advertisementSurrogate advertisement
Surrogate advertisement
 
Surrogate Advertising - Advertising and Sales Promotion
Surrogate Advertising - Advertising and Sales PromotionSurrogate Advertising - Advertising and Sales Promotion
Surrogate Advertising - Advertising and Sales Promotion
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
 
Emotional Appeal In Advertising
Emotional Appeal In AdvertisingEmotional Appeal In Advertising
Emotional Appeal In Advertising
 
Factors affecting media selection
Factors affecting media selectionFactors affecting media selection
Factors affecting media selection
 
Using advertising as a marketing tool
Using advertising as a marketing toolUsing advertising as a marketing tool
Using advertising as a marketing tool
 
Advertising appeals
Advertising appealsAdvertising appeals
Advertising appeals
 
Advertising Agency and its Working
Advertising Agency and its WorkingAdvertising Agency and its Working
Advertising Agency and its Working
 
Advertising Social,Legal,Ethical & Economical Aspects
Advertising  Social,Legal,Ethical & Economical AspectsAdvertising  Social,Legal,Ethical & Economical Aspects
Advertising Social,Legal,Ethical & Economical Aspects
 
Advertising Media : Marketing Management
Advertising Media : Marketing Management Advertising Media : Marketing Management
Advertising Media : Marketing Management
 
Advertisement
AdvertisementAdvertisement
Advertisement
 
Effect of Advertisements
Effect of Advertisements Effect of Advertisements
Effect of Advertisements
 

En vedette

Advertisement by rishabh khullar
Advertisement by rishabh khullarAdvertisement by rishabh khullar
Advertisement by rishabh khullarRishabh Khullar
 
The Impact Of Advertising On Students
The Impact Of Advertising On StudentsThe Impact Of Advertising On Students
The Impact Of Advertising On StudentsShauna
 
Advertisement & Consumer Behavior
Advertisement & Consumer Behavior Advertisement & Consumer Behavior
Advertisement & Consumer Behavior nishna sathyan
 
social problems faced by women
social problems faced by women social problems faced by women
social problems faced by women immanuel66
 
Role of media presentation
Role of media presentationRole of media presentation
Role of media presentationZahid Ali
 
social problem faced by indian women.ppt
social problem faced by indian women.pptsocial problem faced by indian women.ppt
social problem faced by indian women.pptNaiyer Khan
 
Crimes against children
Crimes against childrenCrimes against children
Crimes against childrensrchalla
 
Girl Rights and Protection in India
Girl Rights and Protection in IndiaGirl Rights and Protection in India
Girl Rights and Protection in IndiaAashray For Everyone
 
Save Girl Child Project ISR
Save Girl Child Project ISRSave Girl Child Project ISR
Save Girl Child Project ISRsingh mamta
 
Disadvantages of Social networking
Disadvantages of Social networkingDisadvantages of Social networking
Disadvantages of Social networkingdrshrikant2
 
Women and child welfare
Women and child welfareWomen and child welfare
Women and child welfareNitika Saini
 
Development of GIrl Child
Development of GIrl ChildDevelopment of GIrl Child
Development of GIrl ChildShahzad Khan
 
Media Powerpoint Presentation
Media Powerpoint PresentationMedia Powerpoint Presentation
Media Powerpoint PresentationGazza Otim
 
Ppt on women and child welfare
Ppt on women and child welfarePpt on women and child welfare
Ppt on women and child welfareKomal Bhatia
 
Save The Girl Child
Save The Girl ChildSave The Girl Child
Save The Girl ChildPintu Khan
 
Crime against women
Crime against womenCrime against women
Crime against womenPayel Ghosh
 

En vedette (20)

Advertisement by rishabh khullar
Advertisement by rishabh khullarAdvertisement by rishabh khullar
Advertisement by rishabh khullar
 
The Impact Of Advertising On Students
The Impact Of Advertising On StudentsThe Impact Of Advertising On Students
The Impact Of Advertising On Students
 
Advertisement & Consumer Behavior
Advertisement & Consumer Behavior Advertisement & Consumer Behavior
Advertisement & Consumer Behavior
 
social problems faced by women
social problems faced by women social problems faced by women
social problems faced by women
 
Role of media presentation
Role of media presentationRole of media presentation
Role of media presentation
 
social problem faced by indian women.ppt
social problem faced by indian women.pptsocial problem faced by indian women.ppt
social problem faced by indian women.ppt
 
Crimes against children
Crimes against childrenCrimes against children
Crimes against children
 
Role of media
Role of mediaRole of media
Role of media
 
Safety for Girls
Safety for GirlsSafety for Girls
Safety for Girls
 
Girl Rights and Protection in India
Girl Rights and Protection in IndiaGirl Rights and Protection in India
Girl Rights and Protection in India
 
Save Girl Child Project ISR
Save Girl Child Project ISRSave Girl Child Project ISR
Save Girl Child Project ISR
 
Disadvantages of Social networking
Disadvantages of Social networkingDisadvantages of Social networking
Disadvantages of Social networking
 
SAVE A GIRL CHILD
SAVE A GIRL CHILDSAVE A GIRL CHILD
SAVE A GIRL CHILD
 
Save girl child
Save girl childSave girl child
Save girl child
 
Women and child welfare
Women and child welfareWomen and child welfare
Women and child welfare
 
Development of GIrl Child
Development of GIrl ChildDevelopment of GIrl Child
Development of GIrl Child
 
Media Powerpoint Presentation
Media Powerpoint PresentationMedia Powerpoint Presentation
Media Powerpoint Presentation
 
Ppt on women and child welfare
Ppt on women and child welfarePpt on women and child welfare
Ppt on women and child welfare
 
Save The Girl Child
Save The Girl ChildSave The Girl Child
Save The Girl Child
 
Crime against women
Crime against womenCrime against women
Crime against women
 

Similaire à Impact of advertisement

Reverse engineering - Elite Assignment 2
Reverse engineering - Elite Assignment 2Reverse engineering - Elite Assignment 2
Reverse engineering - Elite Assignment 2Hien Nguyen
 
Campaign research adverts
Campaign research advertsCampaign research adverts
Campaign research advertsrachel1305
 
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
 
Preparation and Presentation of an Advertisement for Television Media
Preparation and Presentation of an Advertisement for Television MediaPreparation and Presentation of an Advertisement for Television Media
Preparation and Presentation of an Advertisement for Television MediaSourav Mazumder
 
Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1Dawn Weathersbee
 
PowerPoint Presentation Food Marketing
PowerPoint Presentation Food MarketingPowerPoint Presentation Food Marketing
PowerPoint Presentation Food MarketingSlides IQ
 
Apr ppt= expect of advertisement
 Apr  ppt= expect of advertisement Apr  ppt= expect of advertisement
Apr ppt= expect of advertisementMdJasimUddinMoon
 
The Big idea_Advertising.
The Big idea_Advertising.The Big idea_Advertising.
The Big idea_Advertising.Prashant Kumar
 
Social action and community media presentation
Social action and community media presentationSocial action and community media presentation
Social action and community media presentationveggieburgers4lyf
 
Slides on understanding advertising
Slides on understanding advertisingSlides on understanding advertising
Slides on understanding advertisingvijaybh3
 
DESIGN for CHANGE THAILAND with TEFL International
DESIGN for CHANGE THAILAND with TEFL InternationalDESIGN for CHANGE THAILAND with TEFL International
DESIGN for CHANGE THAILAND with TEFL International9active Co., Ltd
 
Advertising unit 15.
Advertising unit 15.Advertising unit 15.
Advertising unit 15.holliejoice
 

Similaire à Impact of advertisement (20)

Module2
Module2Module2
Module2
 
Amy Grace
Amy GraceAmy Grace
Amy Grace
 
ADVERTISING
ADVERTISINGADVERTISING
ADVERTISING
 
Assignment 2 RE
Assignment 2 REAssignment 2 RE
Assignment 2 RE
 
Reverse engineering - Elite Assignment 2
Reverse engineering - Elite Assignment 2Reverse engineering - Elite Assignment 2
Reverse engineering - Elite Assignment 2
 
Campaign research adverts
Campaign research advertsCampaign research adverts
Campaign research adverts
 
Research template
Research templateResearch template
Research template
 
Module2 1
Module2 1Module2 1
Module2 1
 
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5
 
Preparation and Presentation of an Advertisement for Television Media
Preparation and Presentation of an Advertisement for Television MediaPreparation and Presentation of an Advertisement for Television Media
Preparation and Presentation of an Advertisement for Television Media
 
Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1Bootstrapping Your Brand Day 1
Bootstrapping Your Brand Day 1
 
PowerPoint Presentation Food Marketing
PowerPoint Presentation Food MarketingPowerPoint Presentation Food Marketing
PowerPoint Presentation Food Marketing
 
Surviving Corona
Surviving CoronaSurviving Corona
Surviving Corona
 
Apr ppt= expect of advertisement
 Apr  ppt= expect of advertisement Apr  ppt= expect of advertisement
Apr ppt= expect of advertisement
 
The Big idea_Advertising.
The Big idea_Advertising.The Big idea_Advertising.
The Big idea_Advertising.
 
Social action and community media presentation
Social action and community media presentationSocial action and community media presentation
Social action and community media presentation
 
Slides on understanding advertising
Slides on understanding advertisingSlides on understanding advertising
Slides on understanding advertising
 
Presentation2
Presentation2Presentation2
Presentation2
 
DESIGN for CHANGE THAILAND with TEFL International
DESIGN for CHANGE THAILAND with TEFL InternationalDESIGN for CHANGE THAILAND with TEFL International
DESIGN for CHANGE THAILAND with TEFL International
 
Advertising unit 15.
Advertising unit 15.Advertising unit 15.
Advertising unit 15.
 

Dernier

Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAssociation for Project Management
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...fonyou31
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...anjaliyadav012327
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 

Dernier (20)

Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
JAPAN: ORGANISATION OF PMDA, PHARMACEUTICAL LAWS & REGULATIONS, TYPES OF REGI...
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 

Impact of advertisement

  • 3. Topics to Be Covered • Father of Advertising • Advertisement • Pros and cons of Advertisement • Types of Advertising • Impact of Advertisement • Impact of Advertisement on children • Impact of Advertisement on youngster • Conclusion 23/7/2012
  • 4. Father of Advertising -David Ogilvy 23/7/2012
  • 5. ADVERTISEMENT • Advertising is a way of communication. • Persuade customers to purchase a particular brand of product. • The main purpose of advertisement is to popular their name and become a good status in the world. • They know more people will eager to by the product after watching advertisement. So that they will get more profit. 23/7/2012
  • 6. PROS OF ADVERTISEMENT • Advertisements help to increase the sale of goods, so producers can sell goods at reasonable prices. • They raise the standards of living of people by drawing attention to new products and ideas. • Advertisement can be found in magazines, radio programs , in the newspaper, in the streets, or in kiosks. • It can be easily understand by every persons. 23/7/2012
  • 7. Cons of Advertisement • It make us to buy things whether we need or not. • They make us believe that our dreams will come true if we use their products. • A lot of advertisements are their that make people feel depressed with their ordinary lives, especially those people who have only a small amount of money to spend on luxuries. • But this is obviously not so. we cannot buy personal good looks, intelligence, good friendships or a happy family. 23/7/2012
  • 8. TYPES OF ADVERTISING • Outdoor advertising • Broadcast advertising • Covert advertising • Surrogate advertising • Celebrity advertising 23/7/2012
  • 10. IMPACT OF ADVERTISEMENT • Science has given us a lot and one of the gifts of science is mass-media which includes television, radio etc. • Nowadays, we find that children pay more attention towards television than to study • Today, advertisement has become a media for making a product popular in a short period of time and this is the only reason for the impact of new products in the mind of children. • Today, when parents go to market with their children they ask for those products which have not even reached the market. • This shows how eager they are in catching the words of the people who are advertising the product on T.V. 23/7/2012
  • 11. IMPACT OF ADVERTISEMENT • Previously, whenever any movie was running there was a news break in between but now there are several breaks for the advertisement. • Today, if any advertisement is shown, then even before the actor or actress speaks, the child starts pronouncing the lines of the advertisement much before the advertises. • Thus we can see that children know all the names of the performers, color of their dresses and the product they advertise. 23/7/2012
  • 12. IMPACT OF ADVERTISEMENT • Even five years child memory was so sharp to remember the television programmes. But it doubtful whether it was the same in regard to his studies. • Seven months babies is also interested for watching T.V that if T.V is switched off, then they starts crying. • Today's, the children have developed too expensive tastes. They always ask their parents for new products. 23/7/2012
  • 14. CHILDREN BELOW 5 YEARS 23/7/2012
  • 18. NEGATIVE EFFECTS OF ADVERTISEMENT ON KIDS 23/7/2012
  • 21. IMPACT OF ADVERTISEMENT ON YOUNGSTER 23/7/2012
  • 22. YOUNGSTERS • Every advertisement makes the adults to attract the opposite sex. • Some advertisement makes people to try the product if it is bad also. • Every face cream advertisement says about changing the black skin tone color to white. 23/7/2012
  • 24. AXE • The concept of body spay is, it will give good smell. • But, AXE advertisement shows it is used by the boy and number of girls is following that boy. 23/7/2012
  • 29. CONCLUSION  Children are more get impact of advertisement than the adults.  We should judge the product, correct captions.  Without knowing our pocket will get empty by the impact of advertisement.  I don't mean that advertisements should be totally banned, but their impact should be minimized. 23/7/2012