Press Clip : 2014 03 marzo-Beacons-and-smart-stores-will-make-shopping-malls-fun-again

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Press Clip Source: http://recode.net/2014/03/14/beacons-and-smart-stores-will-make-shopping-malls-fun-again/

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Press Clip : 2014 03 marzo-Beacons-and-smart-stores-will-make-shopping-malls-fun-again

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Author and download: Spredfast https://www.spredfast.com/social-media-strategies/social-business-textbook Please download from link above. Doc here for repository purposes. While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring the new members of growing social teams up to speed. Download this whitepaper to see the effectiveness of social media for many organizations and to see how you can use it to your advantage to turn your organization into an industry leader. Inside: How to Create Concerted Listening Efforts Focused on People, Content and Relevant Activity How to Orchestrate Your Social Media Campaigns How to Create and Curate Great Social Content How to Effectively Combine Paid Ads, Owned Media and Earned Audience How to Create Compelling and Engaging Social Experiences

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Author and download: https://www.descartes.com/retail-industry-benchmark-state-home-delivery-2014-issues-and-answers Consumers are placing new, omni-channel driven demands on the retail ecosystem for faster deliveries, with tighter delivery time windows and value added services. Those same shoppers have more buying choices than ever before, and will not hesitate to switch if they are dissatisfied with proposed delivery options. Retailers, distributors, manufacturers and logistics providers provide their perspectives on the state of home delivery in this breakthrough industry survey and benchmark study. Download our white paper to: Learn how retailers, distributors, manufacturers, and logistics providers are positioning themselves to address consumer' rising expectations when it comes to home delivery; Explore perceptions of home delivery as cost center, a differentiator, or a revenue generator; Understand key barriers and organizational inhibitors, and how they influence the retail ecosystem's priorities when it comes to technology investments; and Garner recommendations to overcome challenges the home delivery ecosystem faces.

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Autor y descarga: CETELEM http://www.elobservatoriocetelem.es/ Descarga deshabilitada. Dirigirse a la web del autor. El comercio electrónico en España, ¿qué compramos y cómo? Cetelem presenta la primera edición de su estudio sobre e-Commerce. Un nuevo informe para analizar las compras online de los españoles en distintos sectores de la distribución tradicionalmente estudiados por el Observatorio Cetelem: Electrodomésticos y tecnología, mueble y descanso, cocina, telecomunicaciones, deportes, bicicletas, automóvil, moto, piscinas, reformas, eventos y viajes. El análisis engloba todo el proceso de compra llevado a cabo por los consumidores: dispositivo que utilizan para conectarse, búsqueda de información previa al momento de consumo, tipo de web donde se realizan las compras, medio de pago utilizado, gasto realizado y, así, otras variables para identificar tendencias de consumo en las compras realizadas por Internet. Los datos analizados y las reflexiones vertidas en esta edición del Observatorio Cetelem eCommerce 2014 se han obtenido a partir de la encuesta online a 1.343 consumidores españoles y de entrevistas personales a una selección de expertos y empresarios del comercio electrónico en nuestro país.

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AUTOR Y DESCARGA: Cabestan http://www.cabestan.com/es/portfolio_1386942360/las-claves-de-una-estrategia-marketing-ecrm-eficaz/ Documento NO descargable. PAra su descarga sigan el link anterior. Con el nacimiento de nuevos medios, la relación con el cliente ha evolucionado. Internet se ha convertido en un destacado canal relacional para las marcas y en un medio impulsor del desarrollo de las ventas. El eCRM o “Electronic Customer Relationship Management» inició su despliegue con la llegada de los actores especialistas del comercio electrónico, que llevaron a cabo una adaptación de los usos habituales del comercio físico

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Autor y descarga: ONTSI - Vodafone Descargar desde la pagina del autor. Documento presente aquí por motivos de archivo. Octubre 2014 El Ministerio de Industria, Energía y Turismo, a través del Observatorio Nacional de Telecomunicaciones y de la Sociedad de la Información (ONTSI), y la Fundación Vodafone España han elaborado el informe “Tecnologías orientadas a la movilidad: valoración y tendencias”. El estudio se basa en el análisis de microdatos del INE y una encuesta a 600 compañías representativas del tejido empresarial español de cara a valorar el grado de implantación de las TIC móviles, las ventajas percibidas y las principales barreras. Además, se ha realizado una consulta a un grupo de expertos vinculados a las tecnologías orientadas a la movilidad desde diferentes perspectivas para analizar el impacto económico y social de estas tecnologías. También se han analizado los trabajos previos más relevantes como punto de partida o de profundización. El concepto de movilidad estudiado ha sido amplio, no sólo referido a dispositivos “ubicuos, transportables y con autonomía suficiente” como ordenadores portátiles, smartphones, tabletas, phablets o wearables, sino a tecnologías que facilitan la movilidad como cloud computing, redes sociales, códigos QR, comunicación M2M, BYOD, etc.

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Autor y descarga en: http://observatorioecommerce.com/informe-sobre-tendencias-en-logistica-ecommerce-para-2014 Observatorio eCommerce de Foro de Economía Digital El Observatorio eCommerce es el resultado de la agrupación de las empresas que están liderando la divulgación, el conocimiento y la formación en Comercio Electrónico para impulsar el crecimiento del sector y de todos sus partícipes. Impulsado por la Escuela de N

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http://es.calameo.com/books/00021239746421e2fa60b ¿Porquélasmarcasrecurren aShowroomprive. espara vendersusproductos?” Número-01 Marzo-2012 the-eMagazine. com PhilippeLimes, Directordenegociointernacional StefanoZanetti, ResponsabledeMarketingenEspaña magazineE-Commerce | Online Marketing | Hosting & Cloud | Social Med the-eMagazine. com -PORTADA OK_Maquetación 1 06/03/12 19:20 Página 1 Archivo para uso personal. Descargar en link original.

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