January of last year I launched 100daysofgrowth.com a growth hacking ebook that has since sold 23,000+ copies and made over 342,000 dollars. In this presentation I'll tell you how. Outline: • Ideation and research for a top selling book • Authoring an ebook with promotion in mind • Leveraging your book to build your brand • Pricing and monetization strategies • Where to publish (Gumroad, Amazon, Big Publishers) • Launch process • Promotion/distribution

3. My Book

4. Backstory
• The idea for book came from an opportunity I saw
around the buzzword “Growth Hacking”
• I didn’t think about lofty goals, just simple actions I
could take to validate the interest for the book
• I found a co-author to split the workload
• Before writing a single word, I pre-sold 500 copies
• Sounds sexy…but I literally begged for sales &
hustled copies on the web, like an upcoming artist
slinging his mixtape on the streets

5. Revenue & Cost Breakdown
I sold 23,047 books in total with ~17,000 copies sold in the first
6 months, I currently sell 14 copies a day
Revenue:
• $119,000 from book sales
• $25,000 from speaking engagements and one off training
• $198,000 from consulting engagements
 (3x’d my normal rate)
Costs:
• $349 Hosting (Instapage & Bluehost)
• $751 Design (after validation and a/b testing)
• $500 Facebook Advertising (didn’t work)
• $500 Upwork for admin tasks

6. MVP Book at Launch

7. MVP Landing Page

8. Book After Validation

9. Landing Page After Validation
www.100daysofgrowth.com

10. My process of launching a
six figure book

11. My Process: Topic + Promotion Planning
• Found a buzz worthy topic + my experience
• Brainstormed key promotion tactics:
 Product Hunt
 Mentioned tools/people in book and reached
out for promotion help
 Spread the word on marketing communities
 Interviewed on Podcasts (Traction Book did
really well with this approach)
 Answered Questions on Quora
 Guest Blogging

12. My Process: Set Goals
I set simple, yet powerful goals to…
• Build my personal brand
• Be featured in 25 Podcasts
• Sell 10,000 copies
• Create a repeatable process

13. My Process: Launch MVP
• Created a landing page
• Got 500 pre-orders
• Released a basic PDF copy
 With a $1 stock image as the cover
• Made $5000 and invested into better design
• Redesigned landing page after a/b testing copy
and optimizing conversion

14. My Process: Promotion Tactics
• Emailed 30-50 people included in ebook weekly
 500+ people included in the ebook
• Pitched podcasts to do interviews
 Led to 38 interviews
• Earned testimonials and shares
 Created buzz and validation/social proof
• Gave a few hundred free copies to key influencers
 Distributed weekly to maintain buzz
• Asked (begged) for people to write reviews on the
week of the book launch

15. My Process: Sales Results
• 2000+ sales from guest posts
 Posted 1/week for 20 weeks (started 5 weeks before launch)
• 2000+ sales from Product Hunt launch
• 1500+ sales from Quora
 Answered 1-2 Quora questions/day for 10 weeks
• 2500+ seals from Mighty Deals
• 5000+ sales from Appsumo
• 10,000+ sales from word of mouth/organic

16. How you can launch your own
six figure book

18. Your Process: Conduct Research
• Do your research!
• Talk to successful authors
• Use common sense
• Find something you’re qualified to write about
that…
 Isn’t crowded
 Has high search volume
 Has high demand based on
MerchantWords.com

19. Your Process: Writing + Pre-
Promotion
Writing:
• Use Google Docs or MS Word & Hire Upwork or a
professional to convert to an ebook friendly version
Pre-Promotion:
• Plan 2-3 ways to promote the book before launch

20. Your Process: Research Where
to Publish
Self Publish:
• Gumroad
• Selz
• Smashwords.com
• Amazon
 Kindle Direct Publishing+ Createspace.com (print friendly version)
Professionally Publish:
• No freaking clue! You need to talk to 3-5 authors +
find an agent + create a pitch + have a win

21. Your Process: Pricing &
Monetization
• $9 - $99 - if you’re writing on a topic that can help
people make money
 $30 price point works best for scale
• $3.99 - magic number on Amazon
• Plan for a back end monetization strategy (online
courses, coaching & services/consulting)
 Remember, I made most of my money from consulting (and I
mentioned that I tripped what I normally charge)

22. Go Talk to Experts!
• Talk to 3-5 authors who’ve launched successful
books
• Read this 