1. R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop
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Comparisons between R’n’B and
Pop
By Amelia O’Callaghan
R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop

2. Beyoncé: Single Ladies
http://www.youtube.com/watch?v=4m1EFMoRFvY
• Here are a few screen shots from
the music video ‘Single Ladies’ by
Beyoncé. The R’n’B music video is
all in black and white and only
focuses on Beyoncé and her two
dancers. The outfits are minimal
ad consist of a black leotard and
an arm bracelet for Beyoncé. As
for the Mise en scene the location
is a basic white backdrop. The
lighting, however, looks as though
it has been very carefully thought
through due to the shading mainly
hitting the other dancers and
never on Beyoncé – this is
important as she is the
singer/artist.
Amelia O’Callaghan

3. Spice Girls: Wannabe
http://www.youtube.com/watch?v=gJLIiF15wjQ
• In ‘Wannabe’ by the Spice Girls the
genre ‘Pop’ is very clear. Compared
to ‘Single Ladies’ by Beyoncé this
song is very different in the way of
Mise en scene including: locations,
outfit and overall feel within the
music video. The music video has
lots of camera angles within it and
focuses on both the whole group
and then individuals singing – I
would like to include this within our
own music video if we choose to do
pop as we can choreograph dance
sections which all of us can be
included in. Unlike ‘Single Ladies’ by
Beyoncé the group all interact and
show a connection which I feel is
another important feature within a
Pop music video.
Amelia O’Callaghan

4. Rihanna: Umbrella
http://www.youtube.com/watch?v=CvBfHwUxHIk
• Within ‘Umbrella’ by Rihanna the Mise
en scene is very extreme – the costumes
changes are fast paced though the
locations are about the same four
throughout. Although the music video
features Jay-Z there are very few shots
of him as the video generally focuses on
Rihanna expanding on the idea that se is
he most important lead singer. Jay-Z also
says in the same outfit whenever he is
shown whereas Rihanna has a variety of
hairstyles, makeup and costume. Right
through the music video the same
locations are used but not always the
same shot type or angle. In he music
video black and white colours are greatly
used however when colour is introduced
they are very neutral colours (3rd screen
shot).
Amelia O’Callaghan

5. Katy Perry: California Girls
http://www.youtube.com/watch?v=F57P9C4SAW4
• This music video ‘California Girls’ by
Katy Perry is very colourful and the
Mise en scene includes a wide
variety of both costumes and
locations. Throughout the music
video other characters are
introduced including Snoop Dog and
the dancers. The music video does
have both performance scenes and
narrative scenes that flow together
well. Although Katy Perry is the lead
singer there are sections where the
camera focuses on a new character
being introduced or on a dancer –
this shows that the lead singer isn't
always in a show within a Pop music
video.
Amelia O’Callaghan

6. Alisha Keys: No-One
http://www.youtube.com/watch?v=rywUS-ohqeE
• This R’n’B song by Alisha Keys has
lots of the same conventions of
the other R’n’B music videos I
have analysed. The Mise en scene
again depicts dark colours (black
ad white) and colours seen tend to
be neutral. Within this video there
are lots of different camera angles
however there are some camera
movements such as a pan into a
new scene on screen shot two.
Lots of the shots taken of Alisha
Keys are of her looking at the
camera straight on almost due to
the effect of the song being
emotive to the audience.
Amelia O’Callaghan

7. Stooshe: Black Heart
http://www.youtube.com/watch?v=RgbKKZWZuQo
• ‘Black Heart’ by Stooshe is another
Pop son I have analysed. Once again
it sees very similar to the others
before. The Mise en scene is very
similar (same locations – different
camera shots, bright colours,
costumes very bright ect). There is a
strong narrative throughout the
music video about a man cheating
which includes every member in
Stooshe. Although there are shots of
the whole group singing together
there are singular shots of each
member right the way through he
video which help us to establish the
emotions of the different characters
and the roles they play within the
narrative.
Amelia O’Callaghan

8. R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop
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Our chosen genre is:
POP
• After intensive research we have decided to
chose a song from the Pop genre. We believe that
by choosing this genre we will be able to be more
creative with our music video unlike creating an
R’n’B one. Whilst thinking of the Mise en scene
our music video can be colourful and include a
range of camera angles. We must also remember
that if we were to do a group song we must not
only film us as a group but have singular shots of
each of us too in order to establish each singer
within the group.
R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop/R’n’B/Pop