Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
I Heart One Note by Blue Rain Marketing
1. Building On-Line CommunitiesUsing Off-Brand and Integrated Marketing with Social Media JaninneBrunyee Consulting, March 2009 James Mastan Founding Principal Blue Rain Marketing, LLC www.IHeartOneNote.com 15127 NE 24th Street, Ste. 17, Redmond, WA, 98052 | Web: www.bluerainmarketing.com | Phone: 425-417-1766 | Email: info@bluerainmarketing.com
26. PERSONA-DRIVEN COMMUNITY SITE Character blog Facebook page Twitter RSS Initial seeding of site with pre-generated content (notebooks, blog entries etc.)
27. USER GENERATED CONTENT Discussions Video Notebooks Blogs All these community features are powered by KickApps
28.
29. Young (28), hip, works at marketing company, web-savvy, creative, irreverent
110. Sony example: launching new video game; releasing teaser video content in chunks; site members required to drive at least 5 incremental views of current video to unlock the next sequence- 4000 members drove>100k site visitors – darn good ROITell-a-friend contest
117. Measuring Word-of-Mouth Your Message/Content Companies can monitor the “pass-along” of content from one person to another via links on web pages, bookmarks, email messages, instant messenger and mobile devices.