Site SEO-Miami-Aventura-Fort Lauderdale. The value of using Bing Ads. Grow your business by reaching more customers with Bing Ads. For more information go to www.site-seo.net and sign up for our Monthly Newsletter and Specials. Site SEO 19477 NE 10th Ave #123, Miami, FL 33179 Phone:(786) 763-3765 Web:www.site-seo.net

1. Grow your
business by
reaching more
customers
with Bing Ads
THE VALUE OF USING BING ADS

2. Learn how you can

3. Microsoft Confidential
Bing is the search engine that brings web results together to help you
spend less time searching and more time doing

4. 1
1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S.
2. comScore Core Search (custom), December 2014.

5. Find your audience anytime, anywhere
Reach a high-quality audience with ads that reach searchers across
all devices
At home
Target by location, time,
demographics, age and gender, and
even by device to find your perfect
customer.
On the go
Target your ads to specific device
operating systems and promote your
closest business location so customers
can easily find you.

6. It is now essential for small businesses to have a local search strategy
76% of smartphone searchers have used a store locator or
location extension in search results to help them find and
visit a local store.1 Three out of four purchases resulting
from a mobile search take place in a physical store.2
Tablet
81% of tablet owners use those devices for
local searches.3
1. Source: Nielsen, The Digital Consumer Report, 2014
2. 2014 comScore "State of the U.S. Online Retail Economy in Q1 2014," May 2014
3. comScore, Neustar Localeze, 15 miles, Local Search Study April 2014
We spend where we live

7. Applicable to all types of businesses
Bing Ads delivers a substantial share of paid clicks by vertical
comScore qSearch (custom), US, September 2014; industry categories based on comScore classifications.
Home
furnishings
33%
Telecom
33%
Retail
30%
Travel
(Airlines)
Lifestyles
(Food)
34%
38%
Auto
(Manufacturers)
Training
and
education
61%
Financial
services
38%35%

8. Access searchers not found on Google

9. Yahoo is now the default search engine for Firefox,
helping it to gain ground in search market share
Let’s put search where people are, instead of expecting them to come to
the search box

10. Bing Ads has powerful features that help you target searchers
Bing Ads makes it easy to target your ideal customers — whether
they’re near a specific address or on a specific device. Target searchers
within a city, zip/postal code, designated market area (DMA), or a
combination of targets.
Features to refine your markets

11. You don’t have to start from
scratch. You can import
existing search advertising
campaigns that are already
working for you.

12. Use these features to help your ads generate more traffic
Sitelink Extensions let you include more
links in your ads.
Location Extensions let you include your
nearest business address and phone
number in your text ads.
Call Extensions let you display a
click-to-call phone number in your
search ads on any PC, tablet or
smartphone.

13. Add up to two lines of descriptive text under your Sitelink Extensions
With Enhanced Sitelink Extensions you
can add two lines of description below
each sitelink and increase the prominence
of the sitelink by enlarging the font size.
This allows you to create richer, more
relevant ads that take up even more real
estate on the search results page.
compared
1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.

14. What’s the bottom line?

15. Get more from your ads

16. site-seo.net/blog
facebook.com/siteseomiami
twitter.com/si_seo
slideshare.net/site-seo
linkedin/company/site-seo
Stay connected

18. Act Now and
Get Your Bing Ads Package
at:
Progress can be monitored in Presence Builder.