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Selling the Invisible in Second Life® How to Brand your SL Business for Fun and Profit
Objectives ,[object Object],[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do we make the invisible visible?  ,[object Object],[object Object],[object Object],[object Object]
Second Life Brand ,[object Object],[object Object]
Alternative Branding Statement?
What business are we really in? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus! ,[object Object],[object Object],[object Object]
What is a brand and why should I care? ,[object Object],[object Object],[object Object],[object Object]
A brand is a NAME ,[object Object],[object Object],[object Object],[object Object]
The Warranty of a Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do I create a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FedEx Brand ,[object Object]
Case Study Ms. X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ms. X Vita ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And the SERVICE IS… ,[object Object]
And the FOCUS IS… ,[object Object]
And the NAME IS… ,[object Object]
Reflect ,[object Object],[object Object],[object Object],[object Object]
Top twelve ways you know you need to improve your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seeing is believing ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Useful References ,[object Object],[object Object]

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Selling the Invisible in Second Life® by Sitearm Madonna ; How to Brand your Solution Provider Business for Fun and Profit