Maximize the new YouTube in the New Year! YouTube has new look and feel and a new way to measure what's happening. This presentation covers 1) what the new look means to you, 2) how to maximize the changes, and 3) what the new analytics tells you about your video community. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!

1. The New YouTube
Channel Pages & Insights
presented by Kathy Hokunson
December 15, 2011
presents

2. The New Channel Design
According to
• More streamlined and consistent design
• Easier way to find and view videos
• New, more flexible layouts for featured
content
• Structured to keep your audience engaged
even when you don’t have new uploads
Site-Seeker, Inc. 2011

3. What doesn’t change?
• Videos
• Playlists
• Comments
• Subscribers
• Likes
• Account Settings
• About this user
• Title
• Tags
• Visibility
• Redirect URL’s
• Vanity URL’s
• Tracking Pixels
• Google Analytics ID Number
• Avatar
• Background Images
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4. Opting In
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5. New Tabs
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6. Appearance
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7. Info and Settings
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8. Featured Tab
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9. The “Everything” Layout
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10. Switching Back
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11. Today’s BOLT BUZZ WORD
CHANNEL
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12. NEW! YouTube Analytics
According to YouTube . . .
• Strategy:
– Use YouTube Analytics regularly to assess your channel’s
performance, and investigate changes or trends across
different metrics.
• Why It Works:
– YouTube Analytics provides actionable intelligence for
creators to make better videos, implement or measure
optimizations and develop more strategic programming.
• How To Do It:
– Gain fluency in YouTube Analytics product. Routinely
assess channel’s performance and make changes to
content or strategies based on performance analytics.
Site-Seeker, Inc. 2011

13. Where To Find Analytics
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14. What’s Being Reported
• Views Reports
– Views
– Demographics
– Playback Locations
– Traffic Sources
– Audience Retention
• Engagement Reports
– Subscribers
– Likes and Dislikes
– Favorites
– Comments
– Sharing
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15. Views Reports
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16. Engagement Reports
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17. So what???
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18. Resources
Content today was resourced from several excellent sources:
– YouTube Blog
– Mashable
– ReelSeo YouTube Channel
– Hubspot
– Marketwire
Access all the links at this bit.ly link bundle:
http://bitly.com/sMOGU2
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19. Questions?
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20. Reserve your weekly spot today!
Register at site-seeker.com
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21. Download the Slide Deck @
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22. Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
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23. Need more info?
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