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OSBDC Social Media 101
About Today…



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 We’re here to help…
    Toward the end of day
    Consultations at your convenience
What We’ll Cover…



   1. Why Business Should Engage in Social Media

   2. How is it Beneficial


   3. How to Begin


   4. Tips and Best Practices
OSBDC Social Media 101
Social Media Platforms
Social Media in the Workplace


   Common Objections:

   •  It’s a passing fad

   •  We can’t control what happens in social media

   •  We can’t control what our own people will say
Social Media in the Workplace


 Where to start:

 •  Social Media Engagement Policy

 •  Training

 •  Monitoring
Where to start


 •  Don’t get overwhelmed – you
    don’t need to do it all

 •  Focus on areas where your
    clients and prospects engage

 •  Start simple & make it effective

 •  Once you are comfortable in
    one, try another
How to Begin

Define Your Objectives

•  What are your goals?

•  Who is your audience?

•  How often can you
   consistently interact?

•  What type of information do
   you wish to share?
Facebook at a Glance


•  618 million daily active users

• 3.5 billion pieces of content (photos, videos, web links, etc) shared
each day

• Each user shares, on average, 415 pieces of content per year

•  24% of user base 35-54 years old
    •  58% women
    •  42% men

• The biggest growth of any age group from 2011 to 2012 was 45-54
year-olds
Why Should You Engage?

•  The 3 most important reasons small businesses
   leverage social media are:
    1.  Connecting with customers
    2.  Visibility
    3.  Self-promotion

•  70% of local businesses today are using Facebook

•     47% of users say that Facebook had the greatest
     impact on their purchase behavior

•  58% of businesses saw a drop in marketing costs
   by moving to social marketing
Connect With the End-User

               The power of sharing...
Facebook How-To’s




                     3   Cover Photo

                         Benchmarking


                         Shortened url
Cover Photo
Administrative Powers
Shortened URL
Other Ways to Grow 

Facebook ads           Promote a post   Run a contest
Make Facebook Work for YOU!


                               •  Develop a unique voice &
                                   relate to your audience
                                 
                               •  Have diverse content 
                               
                               •  Ask for what you want
                               
                               •  Be consistent
                               
                               •  Benchmark
•  Since the beginning of Twitter there has been over 163 billion
    tweets sent 
 •  In 2012, an average of 175 million tweets were sent from
    Twitter everyday in the US
 •  The average twitter user spends about 23 minutes a day
    checking tweets
Demographics and Usage


                          •     53% of people on Twitter
                               recommend products in their
                               tweets

                          •     73% of Americans trust
                               information and advice from
                               Twitter

                          •     31% of US Consumers have
                               searched a hashtag they saw
                               on TV
•  69% of follows on Twitter are suggested by friends
 •  79% of US twitter uses are more likely to recommend brands
    they follow 
 •  67% of US twitter users are more likely to buy from brands they
    follow
 •  Only 26% of businesses frequently include calls to action in
    their tweets – 49% never include a call to action
Build Your Community




                        Search Twitter for:

                        1.  Brands

                        2.  People

                        3.  Keywords
ReTweet



•  Great way to connect with people you want to
   engage with.
•  Don t just RT. Add value to the
   conversation.
Hash Tags (#)




#joltbolt
Management Tools
Overview


 •  Over 200 Million members
 •  Business professionals
 •  79% are 35+ years old
 •  Linkedin promotes:
      •  Business intelligence
      •  Business development
      •  Creation of business relationships
      •  Conversation
 •  As of 9/30/12 professionals are joining at a rate of 2/second
 •  50 million new members in 2011vs 6 years to add first 50
    million
OSBDC Social Media 101
Personal Profiles
Leverage Your Personal Profiles




                          •  Establish a personal presence 

                          •  Connect with customers and other
                             businesses 

                          •  Demonstrate your expertise
Company Profile
5 tips to growing your business on Linkedin 


 •  Share content and make updates

 •  Create groups and participate in
    discussions

 •  Build key relationships 

 •  Add Linkedin button to your website 

 •  Monitor your competitors
OSBDC Social Media 101
•  2nd largest search engine in the world
•  Every minute 72 hours of video are
uploaded to YouTube
•  Reasons marketers use YouTube:
     •  66% for Content Marketing
     •  49% for Search Engine Optimization
     •  69% for Branding
     •  54% for Social Media engagement
     •  14% for Customer Service
•  More than 20% of global YouTube
views are on mobile devices
Getting Started
Uploading Video
Annotations
Friends & Subscribers
Engagement
Take Aways


 •  Establish a Presence
 
 •  Be consistent

 •  Engage

 •  Monitor, Track, Benchmark
http://bit.ly/OswegoSBD
• Jessica Harris
• Senior Internet Marketing Specialist
   jessicaharris@site-seeker.com
     Phone: (315) 732-9281 x16




          Site-Seeker, Inc. ♥ 2013

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OSBDC Social Media 101

  • 2. About Today… Download This Presentation on SlideShare We’re here to help… Toward the end of day Consultations at your convenience
  • 3. What We’ll Cover… 1. Why Business Should Engage in Social Media 2. How is it Beneficial 3. How to Begin 4. Tips and Best Practices
  • 6. Social Media in the Workplace Common Objections: •  It’s a passing fad •  We can’t control what happens in social media •  We can’t control what our own people will say
  • 7. Social Media in the Workplace Where to start: •  Social Media Engagement Policy •  Training •  Monitoring
  • 8. Where to start •  Don’t get overwhelmed – you don’t need to do it all •  Focus on areas where your clients and prospects engage •  Start simple & make it effective •  Once you are comfortable in one, try another
  • 9. How to Begin Define Your Objectives •  What are your goals? •  Who is your audience? •  How often can you consistently interact? •  What type of information do you wish to share?
  • 10. Facebook at a Glance •  618 million daily active users • 3.5 billion pieces of content (photos, videos, web links, etc) shared each day • Each user shares, on average, 415 pieces of content per year •  24% of user base 35-54 years old •  58% women •  42% men • The biggest growth of any age group from 2011 to 2012 was 45-54 year-olds
  • 11. Why Should You Engage? •  The 3 most important reasons small businesses leverage social media are: 1.  Connecting with customers 2.  Visibility 3.  Self-promotion •  70% of local businesses today are using Facebook •  47% of users say that Facebook had the greatest impact on their purchase behavior •  58% of businesses saw a drop in marketing costs by moving to social marketing
  • 12. Connect With the End-User The power of sharing...
  • 13. Facebook How-To’s 3 Cover Photo Benchmarking Shortened url
  • 17. Other Ways to Grow Facebook ads Promote a post Run a contest
  • 18. Make Facebook Work for YOU! •  Develop a unique voice & relate to your audience •  Have diverse content •  Ask for what you want •  Be consistent •  Benchmark
  • 19. •  Since the beginning of Twitter there has been over 163 billion tweets sent •  In 2012, an average of 175 million tweets were sent from Twitter everyday in the US •  The average twitter user spends about 23 minutes a day checking tweets
  • 20. Demographics and Usage •  53% of people on Twitter recommend products in their tweets •  73% of Americans trust information and advice from Twitter •  31% of US Consumers have searched a hashtag they saw on TV
  • 21. •  69% of follows on Twitter are suggested by friends •  79% of US twitter uses are more likely to recommend brands they follow •  67% of US twitter users are more likely to buy from brands they follow •  Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
  • 22. Build Your Community Search Twitter for: 1.  Brands 2.  People 3.  Keywords
  • 23. ReTweet •  Great way to connect with people you want to engage with. •  Don t just RT. Add value to the conversation.
  • 26. Overview •  Over 200 Million members •  Business professionals •  79% are 35+ years old •  Linkedin promotes: •  Business intelligence •  Business development •  Creation of business relationships •  Conversation •  As of 9/30/12 professionals are joining at a rate of 2/second •  50 million new members in 2011vs 6 years to add first 50 million
  • 29. Leverage Your Personal Profiles •  Establish a personal presence •  Connect with customers and other businesses •  Demonstrate your expertise
  • 31. 5 tips to growing your business on Linkedin •  Share content and make updates •  Create groups and participate in discussions •  Build key relationships •  Add Linkedin button to your website •  Monitor your competitors
  • 33. •  2nd largest search engine in the world •  Every minute 72 hours of video are uploaded to YouTube •  Reasons marketers use YouTube: •  66% for Content Marketing •  49% for Search Engine Optimization •  69% for Branding •  54% for Social Media engagement •  14% for Customer Service •  More than 20% of global YouTube views are on mobile devices
  • 39. Take Aways •  Establish a Presence •  Be consistent •  Engage •  Monitor, Track, Benchmark
  • 41. • Jessica Harris • Senior Internet Marketing Specialist jessicaharris@site-seeker.com Phone: (315) 732-9281 x16 Site-Seeker, Inc. ♥ 2013