6. Social Media in the Workplace
Common Objections:
• It’s a passing fad
• We can’t control what happens in social media
• We can’t control what our own people will say
7. Social Media in the Workplace
Where to start:
• Social Media Engagement Policy
• Training
• Monitoring
8. Where to start
• Don’t get overwhelmed – you
don’t need to do it all
• Focus on areas where your
clients and prospects engage
• Start simple & make it effective
• Once you are comfortable in
one, try another
9. How to Begin
Define Your Objectives
• What are your goals?
• Who is your audience?
• How often can you
consistently interact?
• What type of information do
you wish to share?
10. Facebook at a Glance
• 618 million daily active users
• 3.5 billion pieces of content (photos, videos, web links, etc) shared
each day
• Each user shares, on average, 415 pieces of content per year
• 24% of user base 35-54 years old
• 58% women
• 42% men
• The biggest growth of any age group from 2011 to 2012 was 45-54
year-olds
11. Why Should You Engage?
• The 3 most important reasons small businesses
leverage social media are:
1. Connecting with customers
2. Visibility
3. Self-promotion
• 70% of local businesses today are using Facebook
• 47% of users say that Facebook had the greatest
impact on their purchase behavior
• 58% of businesses saw a drop in marketing costs
by moving to social marketing
17. Other Ways to Grow
Facebook ads Promote a post Run a contest
18. Make Facebook Work for YOU!
• Develop a unique voice &
relate to your audience
• Have diverse content
• Ask for what you want
• Be consistent
• Benchmark
19. • Since the beginning of Twitter there has been over 163 billion
tweets sent
• In 2012, an average of 175 million tweets were sent from
Twitter everyday in the US
• The average twitter user spends about 23 minutes a day
checking tweets
20. Demographics and Usage
• 53% of people on Twitter
recommend products in their
tweets
• 73% of Americans trust
information and advice from
Twitter
• 31% of US Consumers have
searched a hashtag they saw
on TV
21. • 69% of follows on Twitter are suggested by friends
• 79% of US twitter uses are more likely to recommend brands
they follow
• 67% of US twitter users are more likely to buy from brands they
follow
• Only 26% of businesses frequently include calls to action in
their tweets – 49% never include a call to action
26. Overview
• Over 200 Million members
• Business professionals
• 79% are 35+ years old
• Linkedin promotes:
• Business intelligence
• Business development
• Creation of business relationships
• Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second
• 50 million new members in 2011vs 6 years to add first 50
million
31. 5 tips to growing your business on Linkedin
• Share content and make updates
• Create groups and participate in
discussions
• Build key relationships
• Add Linkedin button to your website
• Monitor your competitors
33. • 2nd largest search engine in the world
• Every minute 72 hours of video are
uploaded to YouTube
• Reasons marketers use YouTube:
• 66% for Content Marketing
• 49% for Search Engine Optimization
• 69% for Branding
• 54% for Social Media engagement
• 14% for Customer Service
• More than 20% of global YouTube
views are on mobile devices