Hi friends .......... this is a ppt presentation about Business Standard Newspaper. after reading this ppt u will understand abut the Position of Business Standard................. after reading give me comment and share ur experience.

1. ICBM – SCHOOL OF BUSINESS EXCELLENCE (2008 – 2010) Target Market, Market Segmentation and Penetration of Product or Service Of Business Standard Presented By:- SITESH KUMAR SONI (Registration No.08/116)

2. ICBM-SBE Sitesh Kumar Soni 2 Target Market, Market Segmentation and penetration of Product or Service of 27 June 2009

4. INTRODUCTIO

5. HISTORY OF THE NEWSPAPERS

6. ORANIZATION PROFILE

7. PRODUCT PROFILE

8. TARGET MARKET,MARKET SEGMENTATION….

9. RESEARCH METHODOLOGY

10. DATA ANALYSIS AND INTERPRETATION

11. FINDING

12. CONCLUSION AND SUGGESTION

13. LIMITATION

14. BIBLIOGRAPHY

15. ANNEXUREICBM-SBE Sitesh Kumar Soni 27 June 2009 3

17. To identify the segment of Business Standard.

18. To study the market penetration strategy of Business standard in various areas like Secunderabad, Banjara Hills,Paradise, koti, Kairtabad, Somajiguda, Mehadipatnam & IBS college Hyderabad.

20. The first printed forerunners of news paper appeared in Germany in late 1400’s in the form of news pamphlets or broadsides, ICBM-SBE Sitesh Kumar Soni 27 June 2009 5

22. The paper was hived off as a separate company in 1996, and then bought by Mumbai-based financial investors, ICBM-SBE Sitesh Kumar Soni 27 June 2009 6

24. The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of this daily was published from the Serampore Mission Press on May 23, 1818ICBM-SBE Sitesh Kumar Soni 27 June 2009 7

26. Business Standard sells around 210,000 copies daily, making it the second largest out of five financial dailies in India. ICBM-SBE Sitesh Kumar Soni 27 June 2009 8

27. Market Share of Business Standard ICBM-SBE Sitesh Kumar Soni 27 June 2009 9

28. Chief Editor T. N. Ninan has been the editor since 1993, after he moved over from the editorship of The Economic Times making it the second largest out of five financial dailies in India. T.N. Ninan Chief editor ICBM-SBE Sitesh Kumar Soni 27 June 2009 10

31. Strategist (Tuesday)

32. Weekend (Saturday)

33. Business Standard provide a series of magazines. These magazines are-

34. Motoring, Open sky, The Fund Manager, The Billionaire Club, Banking Annual, BS 1000, Spend ICBM-SBE Sitesh Kumar Soni 27 June 2009 12

36. Primary Data

37. Secondary Data

38. Research Instrument

39. Questionnaire ICBM-SBE Sitesh Kumar Soni 27 June 2009 13

40. DATA ANALYSIS 27 June 2009 ICBM-SBE Sitesh Kumar Soni 14

41. Table 2.(Q.2). Data showing Percentage of Responses which Newspaper do prefer. 27 June 2009 ICBM-SBE Sitesh Kumar Soni 15

42. Interpretation: According to the above graph, we will find that more people are interested to read the Economics Times. The people who read the Business Standard are less than ET While Financial Express is having very less number of readers. 27 June 2009 ICBM-SBE Sitesh Kumar Soni 16

43. Table3. (Q.3). Data showing Percentage of Responses according to designation of people. 27 June 2009 17 ICBM-SBE Sitesh Kumar Soni

44. 27 June 2009 18 ICBM-SBE Sitesh Kumar Soni

45. Table4(Q.4).Data showing Percentage of readers according to age. 27 June 2009 19 ICBM-SBE Sitesh Kumar Soni

46. 27 June 2009 20 ICBM-SBE Sitesh Kumar Soni

47. Table5(Q.5.) Data showing Percentage of Response to reading period of Business News. 27 June 2009 21 ICBM-SBE Sitesh Kumar Soni

48. 27 June 2009 22 ICBM-SBE Sitesh Kumar Soni

49. Table6 (Q.6) Data showing the percentage of response according the getting information from Business Standard. 27 June 2009 23 ICBM-SBE Sitesh Kumar Soni

50. 27 June 2009 24 ICBM-SBE Sitesh Kumar Soni

51. Table8(Q.8). Data showing Percentage of response according satisfied with the distribution of the Business Standard. 27 June 2009 25 ICBM-SBE Sitesh Kumar Soni

52. 27 June 2009 26 ICBM-SBE Sitesh Kumar Soni

53. Table10. (Q.10) Data showing the percentage of response to according where you buying the business newspaper. 27 June 2009 27 ICBM-SBE Sitesh Kumar Soni

54. 27 June 2009 28 ICBM-SBE Sitesh Kumar Soni

56. Business standard is lacing brand awareness in some area and lacing in service in some area. ICBM-SBE Sitesh Kumar Soni 27 June 2009 29

58. Customers Problems solving department

59. Issue on Sunday

60. Improve frequency of magazinesICBM-SBE Sitesh Kumar Soni 27 June 2009 30

62. Time is a major constraint as I have done 45 days project.

63. Confidential information such as margin is exactly identified because the respondent biased information.

64. Lack of co-operation from the respondents as they are busy with their rational work.

65. While filling the questionnaire the reader could not provide 100% accurate information because of their personal limitations.

66. As the data is collected from various customers there are chances for biased information also.27 June 2009 31 ICBM-SBE Sitesh Kumar Soni

68. http://www.wan-press.org/

69. http://www.historicpages.com/nprhist.htm

70. http://www.newspaper-industry.org/history.htmlICBM-SBE Sitesh Kumar Soni 27 June 2009 32

71. THANKING YOU ICBM-SBE Sitesh Kumar Soni 27 June 2009 33