This document discusses improving conversion rates on B2B websites through personalization. It describes five stages of maturity for conversion optimization: un-optimized, basic optimization, basic segmentation, real-time anonymous targeting, and real-time advanced personalization. Real-time personalization dynamically tailors the website experience based on known information about the visitor. Examples show how personalization increased form completion rates, clicks to valuable content, and leads. The document promotes services from SiteTuners and Demandbase to help companies implement personalization through technology that identifies website visitors.
25. Learn, Grow and Profit from the Secrets of the Highest
Converting Websites
“The Conversion Conference was like taking 4 years of advanced study in two days”
- SF Attendee
Save $150 on Registration with Promocode ZERO150
www.ConversionConference.com