Using images in presentations to sell idea - project based learning for year 10s Melbourne High School

1. Tania Sheko

2. Image is everything
Really bad powerpoint - Seth Godin

3. Communication is the transfer of emotion.
- Seth Godin
Really bad powerpoint - Seth Godin

4. (World Press Photo of the Year: 1980 Mike Wells, United Kingdom. Karamoja district, Uganda, April 1980).

5. Communication is about getting others to adopt your point
of view, to help them understand why you’re excited (or
sad, or optimistic or whatever else you are.)
- Seth Godin

6. Sichuan Earthquake: A man is crying while he flips through a family album he found in the rubbles of his old house

7. If all you want to do is create a file of facts and figures,
then cancel the meeting and send in a report.
Really bad powerpoint - Seth Godin http://sethgodin.typepad.com/seths_blog/2007/01/really_bad_powe.html

8. Our brains have two sides. The right side is emotional,
musical and moody. The left side is focused on dexterity,
facts and hard data. - Seth Godin

9. When you show up to give a presentation, people want
to use both parts of their brain. So they use the right
side to judge the way you talk, the way you dress and
your body language. - Seth Godin

10. Often, people come to a conclusion about your
presentation by the time you’re on the second slide. After
that, it’s often too late for your bullet points to do you
much good. - Seth Godin

11. You can wreck a communication process with lousy logic or
unsupported facts, but you can’t complete it without
emotion. Logic is not enough. - Seth Godin

12. If everyone in the room agreed with you, you wouldn’t need to do a
presentation, would you? You could save a lot of time by printing out a one-
page project report and delivering it to each person. No, the reason we do
presentations is to make a point, to sell one or more ideas.
- Seth Godin

13. Make slides that reinforce your words, not repeat them.
Create slides that demonstrate, with emotional proof, that
what you’re saying is true not just accurate. - Seth Godin

14. Talking about pollution in Houston? Instead of giving me four bullet
points of EPA data, why not read me the stats but show me a photo of
a bunch of dead birds, some smog and even a diseased lung? This is
cheating! It’s unfair! It works. - Seth Godin

15. No cheesy images. Use good quality images

16. How do you find good images?
Usually Google image search

17. Hang on, are you allowed to use those images?

18. If you’re using other people’s stuff you should find out if
it’s okay with them.

19. How do you find good images that you can use with a clear
conscience?

20. You need to find images with a Creative Commons licence.
The CC licences provide a simple standardised way for individual creators,
companies and institutions to share their work with others on flexible terms
without infringing copyright. The licences allow users to reuse, remix and
share the content legally.
Creative Commons Australia

22. Creative Commons search
When you create a slideshow or film you can either add attribution directly
under each image or have a last page/slide with all the image attributions.

23. Search Google images - search tools - usage rights -
labelled for reuse (with modification)

24. Flickr - ‘all creative commons’ or ‘modifications allowed’.

25. Make it look classy

26. EDIT your photos on the ipad, eg. crop and add filter if it
improves clarity or the aesthetics of the photo.

27. Seth: No dissolves, spins or other transitions.
unless you’re doing it ironically - then make sure it’s
obvious

28. What about gifs?
GIPHY
More gifs

29. The home run

30. The home run is easy to describe:
You put up a slide. It triggers an emotional reaction in the audience. They sit
up and want to know what you’re going to say that fits in with that image.
Then, if you do it right, every time they think of what you said, they’ll see the
image (and vice versa). (Seth Godin)