This PPT explains about the Product Mixes.

1. Photo Album by PRIYA 1 PRESENTED BY, SIVA PRIYA .S PRASANTH MISRA NISARG TRIVEDHI PAWAN BHATI VIKAS DAHIYA

2. INTRODUCTION Founded at 1958 as GOLD STAR Name changed at 1995 as LG Electronics PRODUCT SYSTEMS & MIXES Product system - Group of diverse but related items that function in a compatible manner. Product mix – Product assortment- Set of all product and items a particular seller offers for sale. 2

4. LG ELECTRONICS Product Line of LGE Refrigerator Television Washing machine Video Side by Side – 10 Single door – 19 Double door - 41 LCD – 12 LED – 31 Plasma - 9 DVD player – 106 DVD Recorder – 40 Blue Ray DVD – 8 Others - 35 Front load – 8 Top load – 26 Automatic – 25 Dryer - 3 Microwave oven Water purifier Air Purifier 2 Models 2 models 33 Models 4

5. Air Conditioner Audio Computers Split AC – 42 Multizone AC- 26 SingleZone – 7 Standing – 4 Ceiling – 8 Window – 166 Room – 92 Multi .v - 89 LCD – 12 LED – 13 Projector – 10 Optical - 2 3 models Ref compressor Vacuum cleaner 3 Models 45 Models 5

6. WIDTH– Different product lines the company carries. LGE– 13 lines. Ref compressor Refrigerator Television Vacuum cleaner Water purifier Video Mobiles Washing machine Audio Air Purifier Air Conditioner Microwave oven Computers 6

7. LENGTH– Total number of items in the mix. Length of LGE – 1579 Total Length AVERAGE LENGTHT No of Lines = 1579 / 13 Average Length = 121. 5 7

8. DEPTH - Variants offered in each product line. Example: LGE AC has 434 models in 3 sizes like 1, 1.5, 2 tons. Depth = Models * Sizes = 434*3 Depth = 1302 8

9. Average Depth ( X + Y + Z ) Average Depth ( Xn + Yn + Zn ) X – Depth of AC Y - Depth of Mobile Z - Depth of TV Xn – No of models in AC Yn - No of models in mobiles Zn - No of models in TV This formula is for only make you to understand, it is not given in the book. 9

10. CONSISTENCY - How closely related the various products lines are in end use, production requirement, distribution channels. LG - Products are highly related and can obtained from the same outlet. So it has high consistency. 10

11. 11 THANK YOU!