1. MAHINDRA & MAHINDRA

2. CONTENTS
 Introduction
 Group Overview
 Milestones
 Vision & Mission
 Business Strategies
Recent Ventures
Conclusion

3. INTRODUCTION
 Mahindra & Mahindra Limited (BSE: 500520)
is part of the Indian Industrial Conglomerate
Mahindra Group based in Mumbai.
 It is set up in 1945 in Ludhiana as Mahindra &
Mohammed by brothers K.C. Mahindra and J.C.
Mahindra along with Malik Ghulam Mohammed.
 The Mahindra brothers as the whole sole of the
company, its name was changed to Mahindra &
Mahindra in 1948.

4. J.C.MAHINDRA
K.C.MAHINDRA
G. MOHAMMAD
KESHUB MAHINDRA
ANAND MAHINDRA

5. Mahindra & Mahindra (M&M) was first
known for assembly under license of the iconic
Willys Jeep in India.
 At present, M&M is the leader in the utility
vehicle segment in India with its flagship UV
Scorpio.

6. It offers over 20 models including new
generation multi-utility vehicles like
the Scorpio and the Bolero. It formerly
had a joint venture with Ford called Ford
India Private Limited to build passenger
cars.


7. MAHINDRA COMPANY
BRANCHES IN
 BRANCHES IN CHINA ,USA,UNITED
KINGDOM

8. New Revolution

10. M&M is one of the leading tractor brands in the world. It
is also the largest manufacturer of tractors in India with
sustained market leadership of over 25 years.
 M&M has a 100% subsidiary, Mahindra USA, which
assembles products for the American market.

11. GROUP OVERVIEW
 Mahindra embarked on its journey in 1945 by assembling
the Willys Jeep in India and is now a US $7.1 billion Indian
multinational.
 It employs over 1,00,000 people across the globe and
enjoys a leadership position in utility vehicles, tractors and
information technology

12. MILESTONES OF M&M
 M&M established its business connections in the USA
through Mahindra Wallace.
M&M was converted into a public limited company on
June 15, 1955.
Mahindra Engineering & Chemical Products Ltd. (MECP)
was formed.
M&M became the market leader in the Indian tractor
segment-1983
Mahindra British Telecom (MBT) was formed as a joint
venture with British Telecommunication plc (BT), UK-1986

14. VISION AND MISSION
VISION:
`“We don’t have a group-wide mission statement. Our
core purpose is what makes all of us want to get up and
come to work in the morning” -Anand Mahindra
MISSION:
To create India's largest automobile and automobile-
related products distribution network by providing dealers
and customers with the largest choice of unique world-
class products and services.

15. RECENT /CURRENT VENTURES
Mahindra Navistar Automotives Ltd. (MNAL), the
commercial vehicle joint venture between Mahindra &
Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its
25 tonne and 31 tonne trucks for the Indian market.
Mahindra & Mahindra Ltd announced the launch of the
Maxximo, the world’s first mini-truck to be powered by a 2-
cylinder CRDe engine with DOHC technology and 4 valves
per cylinder.

16. Dubai, UAE, June 17, 2010: Mahindra & Mahindra Ltd.
along with its subsidiary MOICML (Mahindra Overseas
Investment Company Mauritius Ltd.), Arabia Holdings and
Ras Al-Khaimah Transport Investments LLC have signed an
agreement to create a joint venture company in the Emirate
of Ras Al Khaimah in the UAE for armouring of vehicles.