The document proposes a redevelopment master plan for the Fairplex site in Pomona, CA. It analyzes the location's strengths, weaknesses, opportunities and threats. The plan envisions a mixed-use development that includes residential, retail, commercial and open space areas while still accommodating the county fair. Key issues to resolve include partnerships with public entities, the future of equine facilities, and traffic flows. The goal is to create a vibrant urban district that serves local residents and attracts regional visitors.

1. HYBRID

2. LOCATION STRENGTH WEAKNESS THREAT OPPORUNITY REGIONAL LOCAL SWOT Tremendous Strategic Location Over 100 Years of Existence Historical Buildings Diverse History People - Young Population Lack of VISION Acceptance of Reality Lack of Identity NIMBY Mentality Trust Issue Limited Funds Workforce Relatively Low RE Value Underutilized Properties Western U & Cal Poly Reinvention of New Pomona Lack of Community Involvement Piecemeal Planning Lack of Design Safety and Security Alienation of Constituents F A I R P L E X F A I R P L E X FAIRPLEX 2.15 miles POMONA

3. F A I R P L E X F A I R P L E X PROJECT RANKING Downtown Fairplex Arrow & Garey Foothill Blvd 71 & Garey Mission & 71 Cal Poly Pomona 1 3 4 5 6 2 7

4. Location History CONTEXT Activities Revenue & Utilization F A I R P L E X F A I R P L E X

5. CRITICAL ISSUES LAND OWNERSHIP EXPIRATION OF LEASE - 2053 LA County Fair Association LA County SUB-LEASED TO NHRA until 2013 NHRA 1 F A I R P L E X F A I R P L E X

6. CRITICAL ISSUES FLIGHT PATH SUB-LEASED TO NHRA until 2013 NHRA 2 F A I R P L E X F A I R P L E X

7. CRITICAL ISSUES 2 F A I R P L E X F A I R P L E X FLIGHT PATH

8. CRITICAL ISSUES TRAFFIC FLOW for both CLIENTS AND RESIDENTS 3 F A I R P L E X F A I R P L E X

9. CURRENT STUDIES World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair 2 1 3 4 5 New Development Fair Events Parking F A I R P L E X F A I R P L E X

10. World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair 2 1 3 4 5 New Development Fair Events Parking “ Number 1 PREFERENCE with portions of #2 and # 3” CURRENT STUDIES F A I R P L E X F A I R P L E X

11. World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair 2 1 3 4 5 New Development Fair Events Parking “ Number 1 PREFERENCE with portions of #2 and # 3” MY PROPOSAL: #4 with portions of # 5 CURRENT STUDIES F A I R P L E X F A I R P L E X

12. PROPOSAL + HYBRIDIZATION A Mixed Use Development with County Fair F A I R P L E X F A I R P L E X 4 5

13. MARKET COMPARISON 15 Mile Radius Ring F A I R P L E X F A I R P L E X

14. POINTS OF REFERENCE TRANSECT APPROACH – SMARTCodes Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X F A I R P L E X F A I R P L E X

15. POINTS OF REFERENCE 1 / 4 MILE - 5 Minute Radius Ring METROLINK TOD Neighborhood TOD F A I R P L E X F A I R P L E X

16. Greenway & County Fair Urban Center Retail, Shopping High Rise Residential Urban Core Business, Office, Retail Single Family & Townhouses FAIRPLEX PROPOSED LAND USE Runaway Portected Zone F A I R P L E X F A I R P L E X

17. URBAN CORE F A I R P L E X F A I R P L E X

18. URBAN CENTER RETAIL & SHOPPING F A I R P L E X F A I R P L E X

19. GENERAL URBAN RESIDENTIAL F A I R P L E X F A I R P L E X

20. BOTANICAL GARDEN F A I R P L E X F A I R P L E X

21. THE AVIARY - BirdWorld F A I R P L E X F A I R P L E X

22. THE AVIARY - BirdWorld F A I R P L E X F A I R P L E X

24. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

25. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

26. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

27. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

28. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

29. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

30. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

31. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

32. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

33. F A I R P L E X F A I R P L E X The Redevelopment Master Plan of Fairplex, Pomona, CA

34. HYBRID FIELD STUDIES in REAL ESTATE