Business Implications Of Multi Tenancy In SaaS

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As a follow-on to my SaaS University presentation "Multi-Tenancy in SaaS: The Business Case" we have put together a webinar with some industry insiders. In addition to me representing Sixteen Ventures, Mike Dunham from Scio Consulting, and Rick Chapman of Softletter will be on the panel. Jeremy Beck of Scio will be the moderator. The idea behind this webinar is to dig a little deeper than I did in Chicago to get to the implementation level of Multi-Tenancy and its various incarnations. I will be speaking on the business implications of each level of tenancy.

Technologie Business Actualités & Politique

Business Implications of SaaS
Multi-Tenancy
Presented July 16, 2009 via Webinar
Hosted by Scio (http://sciodev.com)

What SaaS Is Not

Pricing Model Revenue Model

Anything on the
Software Delivery
Web, in the cloud,
Method
etc.

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

What SaaS Is

Business Intellectual
Architecture Property

Technology Business Model

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

What SaaS Is

Functionality Commercially
delivered via web focused

Inherently Single-Instance,
Social Multi-Tenant

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

Decision Time:
Are you a SaaS Vendor or not?

Hybrid is hard;
Mindset and Focus
pick one

Revenue Make the decision
Recognition Issues and stick with it

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

Remember!
The further you stray from this clear
definition of SaaS, the harder it will be
for you to realize all of the benefits of
being a pure-play
SaaS Vendor.

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

Multi-Tenancy
Considerations

Application Data Layer

Infrastructure

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

Multi-Tenancy
Infrastructure
Resource
Economies of Scale
Efficiency

Implementation
Virtualization Agnostic

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

Multi-Tenancy
Application
Ease of SDLC Human Resource
Management Efficiency

No Customized Business Scalability
Versions

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

Multi-Tenancy
Data Layer

Aggregate Data Track Usage

Advanced
Implementation
Monetization
Agnostic Strategies

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

SaaS
Business
Architects

Lincoln Murphy, Managing Director
lincoln@sixteenventures.com
http://sixteenventures.com

http://twitter.com/lincolnmurphy
http://linkedin.com/in/lincolnmurphy
lincolnmurphy (972) 200-9317

Multi-Tenancy
Data Layer Implementation
Must be Single Unique Database
Instance per Tenant

Multi-Tenant Multi-Tenant
Database, unique Database, Shared
Schema Schema

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

ASP Model

Multi-Instance, Non Web-native
Single-Tenant Applications

Customizations No Inbuilt
cause Business Revenue Models
Scalability Issues

Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

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Business Implications Of Multi Tenancy In SaaS

1. Business Implications of SaaS Multi-Tenancy Presented July 16, 2009 via Webinar Hosted by Scio (http://sciodev.com)

5. Decision Time: Are you a SaaS Vendor or not? Hybrid is hard; Mindset and Focus pick one Revenue Make the decision Recognition Issues and stick with it Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

6. Remember! The further you stray from this clear definition of SaaS, the harder it will be for you to realize all of the benefits of being a pure-play SaaS Vendor. Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

11. Remember! The further you stray from this clear definition of SaaS, the harder it will be for you to realize all of the benefits of being a pure-play SaaS Vendor. Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

12. SaaS Business Architects Lincoln Murphy, Managing Director lincoln@sixteenventures.com http://sixteenventures.com http://twitter.com/lincolnmurphy http://linkedin.com/in/lincolnmurphy lincolnmurphy (972) 200-9317

13. Multi-Tenancy Data Layer Implementation Must be Single Unique Database Instance per Tenant Multi-Tenant Multi-Tenant Database, unique Database, Shared Schema Schema Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

14. ASP Model Multi-Instance, Non Web-native Single-Tenant Applications Customizations No Inbuilt cause Business Revenue Models Scalability Issues Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved.

Business Implications Of Multi Tenancy In SaaS

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