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Fashion comm week 1-2
- 1. Fashion Communication Week 1-2 – Overview and Fundamentals; Public Opinion
- 3. •Planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.
- 4. A public is a group of people who have a common interest or common values in a particular situation
- 7. PUBLIC RELATIONS UNBIASED INFORMATION
- 10. “I wish those people would not buy my clothes – they were made for upper-class whites.”
- 22. • News Releases • PSA’s • Guest Editorials • Media Tours • Interviews • Photos/Captions • Video News • Special Events • Sponsorship/Contributio n • Press Meetings • Speaking Opportunities • Bylined Articles • Other Innovative Venues
- 23. • Add Credibility • Probe New Markets • Test Demand for New Products • Establish or Increase awareness • Control Frequency
- 25. • PSYCHOLOGIC AL • Brand Recognition • Manufacturer Reputation • Retailer Reputation • PHYSICAL • Price • Quality • Design
- 26. • Public Opinion is FLUID and VOLATILE • Hadley Cantril’s Law • Factors that shape Public Opinion • Media • Family and Friends • The Company’s Communications • The Product
- 28. • Soliciting Media Exposure • Word of Mouth • Advertising, PR and Promotions • Ethical Issues
- 30. • By Medium • Print • Broadcast • Online • By Type –News –General Interest –Trade –Owned • Roles – Informing the Public – Unbiased Reports – Bringing the Community Together
- 31. • http://www.adweek.com/news/pres s/meet-most-powerful-woman-cond- nast-149305?page=1 • http://www.adweek.com/news/adve rtising-branding/what-man-who-invented- rolling-stones-can-teach-you- about-branding-152719
- 32. • Choose two brands you are most familiar with. • Collect a wide range of Advertising and Public Relations references for the chosen brand. • Compare Both efforts and explain why one worked best over the other. • Search for Public Relations Code of Ethics in the Philippines.
Notes de l'éditeur
- Advertising directs the sale Pr creates the aura -link between the company and all media outlets -generates positive publicity -establish the company’s trustworthiness and brand distinctiveness -stories enhance credibility and create recognition
- Igh end, middle, and mass market Company should clearly identify the various subgroups that comprise its consumer body
- Reporters, fellow consumers -PR controls the company’s image
- Public opinion cannot be aggregated into one single sentiment Public opinion needs to be framed within its context