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Brand Positioning

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Brand Positioning
A concept so simple, people have difficulty understanding how powerful it is!
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‘ You concentrate on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
‘ It’s difficult to change behaviour, but easy to work with it’ - Paco Underhill
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Checklist: Brand name ,[object Object],[object Object],[object Object],[object Object]

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Brand Positioning

  • 2. A concept so simple, people have difficulty understanding how powerful it is!
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. ‘ You concentrate on the perceptions of the prospect, not the reality of the product’ - Al Ries & Jack Trout
  • 9. ‘ It’s difficult to change behaviour, but easy to work with it’ - Paco Underhill
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