Writing For The Web

WHO ARE THESE PEOPLE AND WHY DO I NEED TO KNOW ANYTHING ABOUT THEM OR ADAPT TO THEIR NEEDS? A Psychologist’s View on Writing for the Web

[object Object],[object Object],Who are these people?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You are not your reader!

Computer Skills ,[object Object]

Reading level ,[object Object]

Why have they come to your site?

[object Object],What do we know about reading?

Screens versus Paper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mousing versus Page Turning ,[object Object],[object Object]

Screen to Eye Distance ,[object Object],[object Object]

Vertical Screens ,[object Object],[object Object]

Reading versus Scanning ,[object Object],[object Object]

Make content easier to scan? ,[object Object],[object Object],[object Object],[object Object]

Don’t Make Me Think ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing considerations ,[object Object]

Marketing considerations ,[object Object],[object Object]

Marketing considerations ,[object Object],[object Object],[object Object]

Marketing considerations ,[object Object],[object Object],[object Object],[object Object]

Marketing considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended