Lean Game Development
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Talk for Lean Startup Meet Up Boston given in January 2013.
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Lean Game Development
- 1. Lean Game Development Seth Sivak
- 2. DISCLAIMER
- 8. What is this talk about?
- 9. Game Design!
- 10. Game Development
- 11. What makes games different?
- 12. Game Development is hard Art + Graphics Sound + Music Story Gameplay Social Connectivity Replayability Controls Hardware + Platform Team + Schedule + Budget
- 13. There are a lot of moving parts
- 14. And it has to be fun! “30 Seconds of Fun” “Interesting Choices”
- 15. How do we handle the creative process?
- 16. Hypothesis Design Build Test Analyze Iterate
- 17. Twitter Logo Hypothesis – This bird will make a good logo Design and Build – Test – “Do you like it?” – “No.” Analyze – “She didn’t like it.” Iterate – Try again…
- 18. “I don’t like this one.” “I like this one.”
- 20. Less cartoony, more professional Head back as if ready to Cleaner lines, Simpler sing
- 21. Develop Creative Analysis Skills Did we achieve the desired outcome? What caused the final outcome? What causes the desired outcome in other products? How can the desired outcome be reached in our product?
- 22. How do we build a game?
- 25. Concept Know the Market & Team Market Research Competitive Analysis Team Interest
- 27. Travel and Explore Quest and Story
- 31. Bush Mazes Navigate the maze using the least energy possible
- 32. Metal Detector Minesweeper Use the Metal Detector to save Energy
- 33. Memory Puzzle Hit the switch to see the pattern 3 4 1 2 Light them in order to get the Treasure
- 35. Swipe words to clear them before time runs out
- 36. PLAYTEST
- 37. Production Build the Product Classic Improved Innovative
- 38. Production Build the Product Classic Innovative Improved Innovative Classic Classic Improved Innovative Improved
- 39. Classic
- 40. Improved
- 41. Innovative
- 42. Classic
- 43. Improved
- 44. Innovative
- 46. PLAYTEST
- 47. Launch Test and Optimize Price Testing Progression Performance Balance FTUE Virality
- 48. Prepare for Launch Predict possible problems, have solutions ready Understand your metrics, formulate ranges Model potential outcomes Determine leading indicators Practice, Practice, Practice
- 49. Launch is a Wave Alpha Beta Soft Launch Public Launch Cross Promotion Marketing
- 50. Live Operation Understand your Audience
- 51. Product Management Cycle Feature Week 1 Week 2 Week 3 Week 4 Week 5 Feature 1 Spec Manage Analyze Feature 2 Spec Manage Analyze Feature 3 Spec Manage Analyze Hypothesis Design Manage Test Analyze
- 52. Hypothesis Design Build Test Analyze Iterate
- 53. Lean Game Development Concept – Know the Market and Team Design – Find the Fun Production – Build the Product Launch – Test and Optimize Live Operation – Understand your Audience
- 54. Takeaways Develop Creative Analysis Skills Find the Fun Playtest Prioritize Prove it
- 57. Iteration times were long. 1985 1986
- 58. And they became longer… 1986 1988
- 60. It was hard to reach customers
- 61. Along comes Games as a Service
- 62. And it was a short sales cycle $120,000,000 $100,000,000 $80,000,000 $60,000,000 Avatar $40,000,000 Borderlands 2 $20,000,000 $0 1 3 5 7 9 Weeks After Release
- 64. And longer… 1988 1991
Notes de l'éditeur
- Game development is hard
- A lot of moving parts and they need to be interesting!
- A lot of moving parts and they need to be interesting!
- Interest requires iteration
- Think critically about your feelings
- Iteration is awesome, but it takes time
- Think critically about your feelings
- Not creative all the way through
- You can choose not to use this, and go all art.
- Interest requires iteration