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Building Relationships with Doctors for Effective Marketing in Pharma Industry through CRM

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Shahzad Khan
Shahzad Khan
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Building Relationships with Doctors for Effective Marketing in Pharma Industry through CRM
Indian Pharma Industry-Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branded Generics Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doctor Population ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object]
CRM Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Other sources of data collection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation Process ,[object Object],[object Object],[object Object],[object Object]
Interaction Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interaction Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customization Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Loyalty Programme ,[object Object],[object Object],[object Object],[object Object],[object Object]
Loyalty Programme ,[object Object],[object Object],[object Object]
Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Call centre ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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