1. Store Operation Process

2. STORE OPERATION PROCESS
• Defined as principles, processes and
procedure of operating a store

3. RECEIPT OF GOODS
• The receiving process is concerned with record keeping,
inspection, marking & storage of goods
• Basic principles
– To ensure that the goods conform to buyers order.
– To ensure that the goods conform with the charge made for them
– To expedite the speedy transmission of goods to the Point of Sale.

4. RECEIPT OF GOODS
• Procedures
– Admittance only of properly authorized consignments
– Preliminary inspection of containers and outers for apparent signs of damages
or pilferage
– Collating of consignment documents and invoices with copy orders for correct
payments
– Prompt handling of claims for loss or damage in transit
– Return of goods:
• Non compilations with samples, return specifications, general standards, price, style ,
color or characteristic.
• Wrong Quantity or incomplete goods
• Late Delivery when definite delivery date been specified and agreed by supplier

5. RECEIPT OF GOODS
• Marking: The objective of marking is to record merchandise
information on the article itself or on its container. The
information may be used by:-
– Staff
– Customers
Advantages
– Aid to the sales person in serving the customer
– Encourage customers to serve themselves reducing sales efforts
– Helps in taking physical inventory

6. RECEIPT OF GOODS
• Methods of Marking
– Hand Marking
– Rubber Stamp marking
– Price Tickets
• Strings Tags
• Slip Folds
• Pin Tickets
• Gummed Labels
• Button tags

7. RECEIPT OF GOODS
• PACKAGING
• Checking the packaging of material with package commodity
rules
– Name of the Manufacturing
– Manufactured date
– Expiry Date
– Date of packaging
– Contents
– Veg/ Non Veg
– Food value

8. PLACEMENT OF GOODS
• Rack stacking
• Front-end merchandising
• Visual Merchandising • Dump display
• Price display
• Discount display
• Brand display
• USP display
• Vertical display
• Eye level display
• Group display
• Left to right display
• Top to bottom display
• According to shopping list
• According to use of signage
• Food/strong smelling

9. PLACEMENT OF GOODS
• Rack stacking

10. Visual Merchandising
• Visual: To make competencies visual for customers
• Merchandising: All Measures which support sales
Visual Merchandising is to send visual and emotional loaded
messages to customers which support pleasure of shopping
activity.
• It Educates the customers, creates desire and finally augments the
selling process.

11. Visual Merchandising- Incorrect Way

12. Visual Merchandising- Correct Way

13. Discount Display
Placement of Goods
Brand Display

14. Placement of goods
Price Display Vertical Display

15. PLACEMENT OF GOODS
Eye Level Display Brand Display

16. Placement of Goods
DUMP DISPLAY

17. PROMOTION
• Definition
– It is constant effort to increase or promote the level of sales.
• Reasons
– Increase sales
– Increase market share
– Pull down your competitor
– Event based
70% of the goods sell in discounts, only 30% sell in fixed price

18. PROMOTION STRATEGIES
• Event based promotion
• USP (purchase worth Rs 1000, get 1 litre oil free)
• Discounts
• Cross Promotion
• (eg buy one get one free),
• (Buy 1 get 1 cinema ticket free

19. TOOLS OF SALES PROMOTION
• Hand bills (eg: Pamphlets)
• Placards
• Discounts
• Mass displays (eg: dump display)
• Multiple product promotions eg: 2 or more products sold together
• Multi packs (eg: 5 packets of Maggie sold at a price of 4)

20. TOOLS OF SALES PROMOTION
• Price Promotions eg: half yearly SALE
• Store loyalty cards/trading stamps
• Free gifts
• Buy one get one free
• Coupons

21. TECHNIQUES OF PRICING
 Markup
 Mark down
 Market Price
 Active Price
 Odd Price / Psychlogical Price eg: Bata

22. TECHNIQUES OF PRICING
 Leadership Price (Penetration Price)
 Loss Leader Price
 Lot Price eg: Dollar store
 Discount Price
 Bargain Price
 Discriminatory Price (eg: wholesaler / Retailer)
 Strategic Price eg: Dmart

23. THANK YOU