Verne Ho and I produced this slide deck for a seminar at the Yorkville Media Centre on November 28, 2009. Time slot was one hour of presentation and Q/A. Topic was an introduction to humanizing digital, through our learned best practices in user experience, social media, and the web. This was a 100-level presentation for people new to the industry, and trying to improve their knowledge for their clients or businesses. Learn more about the Yorkville Media Centre at http://www.yorkvillemediacentre.com. Learn more about Jet Cooper at http://www.jetcooper.com. Contact us @verneho or @skanwar if you have any questions or comments.

1. Humanizing Digital User experience, social media, and you Verne Ho Satish Kanwar

3. Entrepreneurs

4. Marketers

5. Creatives

6. Geeks

7. Go-Getters

8. Dreamers

9. Speakers

11. Humans Jet Cooper likes them

12. Building a better web It’s all about user experience baby Intuitive user interfaces Organized content Friendly + smart interactions Delivering what the end-user wants

13. When we think it’s okay to have a bad user experience

14. Excuses to use IE6

15. It’s all in the details It’s the small things that paint the big picture

16. 100% of all people on the internet are human

17. Humanizing means… Understanding human behaviour on the web and building sites and applications that work with those behaviours… …not against them.

18. Step by step Think, Build, Market, Learn

19. Now the fun part 8 ways to humanize the web

20. That’s a link, duh Make links distinct and consistent

21. Seeing is believing Provide visual feedback when actions are performed

22. Smoke and mirrors Speed up the perception of load times

23. Do I really need that? Show only what’s relevant

24. What page was k on again? Use relevant pagination

25. Conventions are your friends Sticking with conventions allows for recognition

26. Excuse me while I avoid decision Recommend solutions, not just options

27. Forgiveness, please Let users make mistakes, and correct them

28. Disclaimer There are no right answers. Just righter answers. Audience Context Goal

29. Social Media Jet Cooper likes this

31. Immediate

32. Relevant

33. Personal

34. Free

36. Make our users happy

38. Context

40. Update streams galore Bringing in content from other services

41. All your base are belong to us Connecting content with other services

43. Create your weak connections

45. LinkedIn Your virtual client rolodex

46. Facebook You can be more than just friends

47. Twitter Your high school cafeteria, but cooler

48. Simply Put Our story changes every day

49. Contact Us For anything, anytime, anyway #jetcooper hello@jetcooper.com