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Under the Influence; The New Social VIPs and the Power They Have Over Your Future
1. “A-Ha!” NH Social Media Business Summit #AhaNH
UNDER THE INFLUENCE
The New Social VIPs and Their Power Over Your Future
Kevin Lane Skarritt
Chief Peep
Flock Marketing
@Skarritt
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
2. “A-Ha!” NH Social Media Business Summit #AhaNH
What is Influence?
• “MUST HAVE” Attributes
– Value
– Credibility
– Network
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
3. “A-Ha!” NH Social Media Business Summit #AhaNH
Value
What it IS… What it’s NOT…
• Informative • Spammy
• Timely • Outdated
• Focused • Willy-nilly
• Other-focused • Self-centered
• Interesting • Hohummmm
• Exciting • Polarizing
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
4. “A-Ha!” NH Social Media Business Summit #AhaNH
Credibility – You ARE what you send!
• Twitter
• Facebook
• LinkedIn
• Blogging
And HOW;
• Consistent — Scheduled Daily Events
• High Value — Create a Media Calendar
• Engagement — Who, What, When, Where
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
5. “A-Ha!” NH Social Media Business Summit #AhaNH
Network
The Long Tail
Dunbar’s Number = 150
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
6. “A-Ha!” NH Social Media Business Summit #AhaNH
The Long Tail
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
7. “A-Ha!” NH Social Media Business Summit #AhaNH
The Long Tail
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
8. “A-Ha!” NH Social Media Business Summit #AhaNH
The Long Tail
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
9. “A-Ha!” NH Social Media Business Summit #AhaNH
Tools to Measure Influence
Klout.com
Twitter.Grader.com
Facebook.Grader.com
PeerIndex.com
Twitalyzer.com
… and MANY more.
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
10. “A-Ha!” NH Social Media Business Summit #AhaNH
ReFollow.com
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
11. “A-Ha!” NH Social Media Business Summit #AhaNH
Make Your Smart Phone Your Best Friend
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
12. “A-Ha!” NH Social Media Business Summit #AhaNH
Drink the
“Social Media Kool-Aid”
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
13. “A-Ha!” NH Social Media Business Summit #AhaNH
Connect With Kevin
1-888-FLOCK-88
kevin@flockmarketing.com
@skarritt
facebook.com/skarritt
facebook.com/flockmarketing
linkedin.com/in/skarritt
Presented by Epiphanies, Inc. (EpiphaniesInc.com), in partnership with
@EpiphaniesInc | @NoBullBlog Facebook.com/AhaYourself | Facebook.com/NoBullBusiness
the NH Division of Economic Development (NHEconomy.com)
Notes de l'éditeur
Is a millionaire in Empire Avenue with a share price of 45 eaves.Included in over 1400 Twitter listsHas over 41,000 followers (in the top ½ of 1% of all tweeters worldwide)Twitalyzer score of 98/100TwitterGrader score of 100/100Has a Klout Score of 74 (higher than Chris Penn, Laura Fitton, John Wall, David Meerman Scott)
2 MinutesHow many of you are:– Marketing Mangers– Professional Networkers– PublishersBefore you can have influence you have to:–Drink the Social Media Koolaid (Own it, Embrace it)– Have a strategy based on knowledge– Build momentumVALUE – AmplificationNETWORK – True Reach CREDIBILITY – Network Impact
1 MinuteVALUE – Your goal is to get amplification - no spam - no selling - high perceived value - easy to digest (mostly) - laser focused on just a few topics
1 MinuteCREDIBILITY - Authentic - Personal – Casual but not too much so - Professional – but not too stuffy - NEVER appear to hard sell!
4 minutesNETWORK - Laser focused (sound familiar) - BIG (despite rumors to the contrary) - segmented using lists (CRM Application in the best of worlds) - Engaged … willing to reciprocate