2. Appearances can be deceptive, and my passion is no
exception, as after completing four years as a computer
science student and several years working as an IT
professional, I realized that I wanted to make a transition
into marketing and branding. This prompted me to
acquire an MBA with a specialization in marketing.
And following are the projects to showcase my
dedication towards the field where I see my future
3. We had got hands-on experience on
Product development
Brand Development
Strategies Planning
Also perform Research work for
GAP analysis
SWOT analysis
Competitor strategies.
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4. •
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PROSIL (Hand and Nail Lotion) New Product Development
Revitalizing MACLEANS - Changing Consumer Behavior
I-Phone ATL & BTL Plan (Launching I-Phone in Pakistan)
DOSSANI’s studio - Brand War Strategy
NESTLE - BTL Campaign Designing
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Graphics Designing (Logo and Backdrop)
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5. Also explore Advertisement avenues
Traditional Marketing (ATL) such as TVCs with Story
board designs, Radio Spots, Internet (Web layouts)
, OOH (hoardings, brochures)
We also incumbent Experiential marketing and Service
marketing
Also worked as
Strategy Planner
Designer
Visualizer
Program Coordinator
Communication Executive
We also met some professional Experts from the
industries (FMCGs and Media agencies) for the projects
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6. Project objective :
To develop Marketing Plan for Launching New
product
We introduce New Company and New
Product with the gap analysis for the hand
care solution for the women
We design Logos, tube, website and
brochures
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9. Project objective :
Create New Image/ change Perception of Old
Existing Brand
We Choose Macleans and Conducted survey
to know of the its perception and
competition
We proposed to launch Sub brand (whitening
strips) to strengthen the Parent Brand
We designed new product, TVC Story Board
and Hoarding
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14. Project objective :
Official Launch of I-Phone in PAKISTAN over
the budget of 150 Millions.
Note: Budget was according to 2008 scenario
We used all media Print , Electronic, Digital
and OOH media
We also proposed activation activities
We saved 11 million after proposing
Marketing expenditure
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21. Project objective :
Manage the brand and provide offensive &
defensive strategies for active competition
We had choose Dossani and studies Jimmy
strategies
We proposed activation and active
communication to be an Active player
We proposed new medium which they had
never used before
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