3. PLAN THE MULTIMEDIA
The people in your audience are
already listening to you live; why
would they want to simultaneously
watch your talking-head clip on a
screen?
4. FRAME YOUR STORY
A successful talk is a little miracle - people
see the world differently afterward.
15. TRY TO BE FUNNY IF YOU’RE NOT.
While well intended, humor
doesn’t always translate
onstage, particularly if it’s not
practiced.
16. FOCUS ON A BIG STUNT.
Rather than waste time trying to execute a stunt that has
nothing to do with your product or company, spend those
precious minutes talking about what you actually have to
offer.
17. LEAVE YOUR PERSONALITY BACKSTAGE.
People want to feel a personal connection to your brand.
They want to feel like they are doing business with an
actual person rather than a company.
18. READ YOUR SLIDES.
Do not ever do this. Even the most
well-practiced presenter comes off
sounding monotonous and boring
when reading slides. Plus, breaking
eye contact with your audience is a
surefire way to lose their interest.
19. WASTE THEIR TIME.
Don’t waste their time by talking about irrelevant information
or showcasing unnecessary “flair.”
20. FORGET TO PREPARE FOR QUESTIONS.
Often speakers focus on the presentation so
intently they forget to prepare for the Q&A session
afterwards.
21. USING CROWDED SLIDES.
The most interesting part of a pitch should not be
the deck — it should be your expertise.
22. TELLING YOUR STORY
FROM THE WRONG
PERSPECTIVE.
Investors are interviewing
you for the role of money
manager; they want a plan
told in a story-like format
they can remember.