136. Fidor Bank thinks different!
Fidor Bank = GLOBAL PEER TO PEER BANKING.
§ Crowdsourcing, e. g. with a user-community, that allows peer-to-peer support, sharing of
experiences and cooperation in order to solve financial questions;
§ Crowdfunding, e. g. by getting paid by the bank for specific social interactions within Fidor Bank
Community;
§ User co-designed Products and user driven Prices, e. g. Product suggestions within the
community, „Zins-Consenus-Group“ within Fidor Bank Community, „Like-Zins“, an interest rate that is
directly connected to the amount of Likes on Fidor Bank´s Facebook profile.
§ Crowdfunding, via third party platforms such as startnext and others;
§ Peer to peer lending within FidorPay Account;
§ A global payment offer, that will allow „account to account“
payments or „account to cash pick up“.
137. Fidor Bank´s Customer „phase in“ allows efficient marketing spendings.
2011: proof of concept
€100,000 Communication Spendings since Kick off
75,000 top Line User registrations year end 2011
€1.33 Cost per Registration
6,000 full KYC Customers in avg 2011
€16.7 Cost per Full KYC Customer in avg 2011
€14.83 net income/full KYC user in 2011
141. Banking is just data
“Informa;on
about
money
has
become
almost
as
important
as
money
itself
.”
Walter
Wriston,
CEO/Chair,
1967-‐1984
“Banking
is
just
bits
and
bytes.”
John
Reed,
CEO/Chair,
1984-‐1998