Presentation about some of the new distribution avenues for people who make short videos and feature-length films... includes several case studies. Based on the book "The Future of Web Video." Book and presentation created by Scott Kirsner, editor of the blog CinemaTech (http://cinematech.blogspot.com)

1. Digital Distribution Opportunities for Makers of Film and Video - Scott Kirsner - B ased on the book The Future of Web Video , and delivered at the Apple Store, San Francisco, June 12, 2007 “… Scott Kirsner ’s The Future of Web Video is a must-read. It ’s a concise and comprehensive analysis of the viewer trends, distribution opportunities, and revenue schemes out there now and soon on the horizon that working filmmakers can ’t do without." – Scott Macaulay, Editor, Filmmaker magazine and producer, Forensic Films

2. The First Apple Store? Holland Bros. Kinetosocope Parlor, 1894

3. The Original Video iPod (Edison’s Kinetoscope)

8. The Web Video Era

12. What are They Watching? “ Evolution of Dance” - 50 million views, $0 on YouTube

13. What are They Watching? “ Extreme Diet Coke & Mentos Experiments” 7.5 million views, $35,000 on Revver

14. What are They Watching? “ Matrix - For Real” by Joe Eigo 5.25 million views, $26,000 on Metacafe

15. What are They Watching? “ 405” on iFilm 5.3 million views, $??

16. What are They Watching? “ Ask a Ninja” $20,000 on Revver in 2006

17. What are They Watching? “ The Landlord” 34 million views, $??

18. What are They Watching? “ Back Massage Techniques” 1.4 million views, $7174 on Metacafe

19. What are They Watching? “ the smiley intervention” 1.3 million views, $0 on YouTube

21. Consumption Habits News: 72 percent Television or movie clips: 59 percent Music videos: 48 percent Sports highlights: 44 percent Amateur videos: 43 percent Concert highlights: 23 percent Full-length movies or TV shows: 22 percent Live sporting events: 17 percent Video podcasts: 17 percent Live concerts: 9 percent A September 2006 AP/AOL survey of 1,347 online video users reported on the types of videos they were consuming

22. Where Consumption Happens Source: Nielsen/NetRatings

23. Filmmaker Experiences $7 million budget….Digital download on AOL in October 2006: $2.49 for 5-day rental, $7.99 to own…AOL committed millions to promotion…Later released by Sony Home Entertainment on DVD

24. Filmmaker Experiences Budget under $1 million…Director turned down $125K distrib offer…Debuted on Google video in Jan. 2006, with 70/30 revenue split at $3.99 per download…300 downloads, not 3000…About $1000 in revenue, but 22,000 DVDs shipped (MTI Home Video)

25. Filmmaker Experiences Budget under $10 million…Distributed on Net two weeks after theatrical release, in December 2006 … $9.99 for rental, $19.99 for download to own…Released on DVD in February by First Look.

26. Filmmaker Experiences Four Eyed Monsters on YouTube / Spout promotion Spout paying $1 bounty (up to $100,000) for every new user $16,399 earned as of Tuesday afternoon (6/12/07)

27. Exposure and Reputation-Building

30. "A must-read for every filmmaker. A comprehensive look at an elusive emerging market that has the potential to change the way films are made and distributed.” – Lance Weiler, producer/ director, Head Trauma and The Last Broadcast http://stores.lulu.com/kirsner http://www.scottkirsner.com/ webvid/gettingpaid.htm http://cinematech.blogspot.com/ My e-mail: kirsner@pobox.com