1) Internet usage in the UK has grown tremendously from 3.6 million users in 1996 to 36.4 million users in 2009.
2) Broadband speeds have increased significantly with 90% of services now above 2Mb/s as of May 2009. Wireless broadband usage has also grown with 58% of people using it at home.
3) Younger and older demographics are increasingly using the internet with women aged 25-34 spending more time online than men and those over 50 accounting for 30% of total internet time despite being only 25% of online users.
3. The audience is still growing Source: NRS/UKCOM Jan – June 2009 Have you used the Internet in the last 12 months? 3.6m June 96 36.4m July 09
4. Number of Internet Users (Used in last month) Source: BMRB’s Internet Monitor, May 2008
5. Large majority of broadband services are now above 2 MB In May 2009 Broadband percentage above 2Mb/s stood at 90%. 58% have used wireless broadband at home in the last month (May 2009) – 40% in May 2008. Source: BMRB
6. Young women take over… Source: Ofcom Communications Report 2007 Women 25-34 now spend more time online than men in the same age group
7. Empty nesters go surfing… Source: Ofcom Communications Report 2007 One quarter of all Britons online are over 50 and 30% of total time spent on the internet is by the over 50’s
8. It’s never been easier to get online Asus Eec PC 701 £160 £4.50 $100 Wind Up 50p per hour Free at libraries Bars, Hotels, Coffee shops, parks…
